Chinese New Year Promo Gift: Cosmetic Pouch

Posted on January 30, 2012 by

Many businesses are taking advantage of this festive season to promote their business and increase sales. Singapore largest online perfume retailer (Perfume Store Website) is currently holding a gift with purchase promo this Chinese New Year.

Simply purchase 2 regular sized item of Clarins or Lancome products and one could get a cosmetic pouch for free!

CNY Promo Gift: Cosmetic Pouch...

What we love about this promo is…

  • Conventional- Customer could use this promotional item to keep their cosmetics, saving them the hassle of finding another bag!
  • Thoughtful – Allowing them to carry it along while traveling or perhaps use the pouch for other purposes as well, making it a multi purpose promotional gift! This branded pouch keeps your brand on their minds too!

What could be improved…
It would be great  if this promo gift was displayed, giving customers a clearer idea of how the promotional product would be like! Consumers would be eager to find out more about it after looking at its pictures, hence POS display is equally important when holding promotional campaigns!

See below for more related posts…

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Giant GWP – Promotional Desktop Calendar

Posted on January 30, 2012 by

Giant hypermart in Malaysia is giving away desktop calendars when you spend RM100 and above in a single receipt. Desktop calendars may be a common sight, but Giant  calendars often come with discount coupons valid for every month!

Promo Gift - Desktop Calendar GWP

Desktop calendars are one of the most effective promotional products in the market, because consumers will refer to them daily when placed on their desks. If your brand is printed prominently enough, it will increase the brand recall in consumers.

Calendars can be very effective promotions if there is something for consumers to look forward monthly.. In this case, there are monthly promotions in the form of Instant Redeemable Coupons. Other interesting monthly tips may include fashion tips, special events in a particular month.

Related blog articles good for GWPs…

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Promotional Packaging – limited edition flask sleeves by Hennessy

Posted on January 30, 2012 by

Here is an interesting case study, for the beverage industry, on how to promote your brand using special packaging. After bottle coats, the latest marketing trend in the drinks industry highlighted on our blog, here come flask sleeves!

Promotional Packaging by Hennessy

Hennessy promotional packaging - flask sleeves

Hennessy just launched these limited edition flask sleeves. Though we have encountered many bottle coat promotions throughout the past, this is the 1st time we have spotted such original packaging for this format of bottle.

The sleeve is made out of silicon rubber and is therefore highly resistant. It could be re-used as many times as you want on any Hennessy flask.

The sleeves come in a variety of vibrant, stylish colours including red, yellow, purple, and green.  The sleeves are not actually branded as there is a frame to show off the bottle label. This was a smart move by Hennessy as refraining from branding every last element of the packaging testifies of the brand’s prestige and good taste.

The nice slip resistant grip makes it perfect for fishing trips, making you even more likely than before to re-use the Hennessy flask bottle in slippery situations. It reminds us greatly of the Octopus Coolie ODM developed.

Check out other interesting promotions here :

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Gift with Purchase – OGIO Gear Bag by Kawasaki

Posted on January 29, 2012 by

Kawasaki is currently running a Gift with Purchase promotion in Hong Kong : customers receive a free  OGIO Gear Bag on purchase of a KX Model Motocross Bike. Gear bags are great promotional gifts for customer who love motocross, as they are highly useful.  Customers can store baggage and equipment safely inside it, but we feel this will be worn more day to day for customers to proudly display their brand loyalty.

The bag comes in the same color as the bike and blends in well with the motocross bike design.

Kawasaki OGIO Bag Promo

Furthermore, OGIO is a high-end bag and accessories brand for Golf sets and street bikes. Combining the prestige and expertise of two brands in one promotion is a good marketing and advertising tool. It allows both brands to target new potential customers and create brand awareness.

This bag model could easily be used for co-branding promotions in other fields as it serves many different purposes : environment friendly, free advertising tool when customer carries them around, fashion accessory for sport fans etc.

Kawasaki Promo

Check out more related posts…

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Promotional Gifts – two Armagnac glasses by Samalens

Posted on January 28, 2012 by

Here is quite classic style of boxed promotional set for the drinks industry. Samalens, a French producer of Armagnac, is running a gift on purchase promotion in French supermarkets and beverage stores right now.

Samalens gift on purchase promotion

For each bottle of Samalens Armagnac, customers receive two free Armagnac glasses. What’s more this in-pack gift is packaged in a beautiful wooden case. These two items make great incentives for purchase and really captivate the shopper’s attention – the presentation make it an excellent gift.

The box is printed with the brand’s logo in gold. Of course one could easily imagine ways of further customizing and individualizing both the glasses and the case : engraving, customizing the shape of the box, bottle coats etc.

Check out other drink promos here :

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GWP Promo: Travel Duffel Bag by Victorinox

Posted on January 27, 2012 by

Victorinox is currently holding a GWP (gift with purchase) promo at Luggage Planet to drive sales for its travel gear. Simply spend $300 and above on Victorinox products and get this Duffel Bag for free!

Gift with Purchase Promo: Victorinox Travel Duffel Bag...

Being well known in solutions for travel, customers would definitely be attracted to this promotional gift. Co-related to the main purchase item, this promotional item will come in handy for many. One could use it for a day’s travel or perhaps as a outdoor training kit.

This branded promotional product adds value to this duffel, making it a high end merchandise. There is also 2 ways where the consumer could carry this, either by the handles or swing it across their shoulder with the strap. Either way would still act as a form of marketing and advertising for your business as the logo is significantly displayed.

ODM would definitely recommend embroidering logo to give it a more professional look!

For more related posts…

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GWP Promo Gifts – GOO.N Diaper Claster Bell

Posted on January 27, 2012 by

Malaysian hypermart, Giant is holding a promotion for GOO.N Diapers. Purchase any GOO.N pants and bring home a claster bell for your children! There are three designs to collect from!

Promo Gift - Claster Bell GWP.

We like this promotion because the gift is:

However, we also think there is room for improvement. Since DOO.N is a Japanese brand, it may be interesting for them to infuse Japanese elements into their promotional gifts – such as Japanese hand fans and the Kendama toy.

Promotional products can show consumers where the brand originates, and can boost consumer confidence.

Some other interesting promo gifts for children.. Check out our Magic Slate!

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Valentine’s Day Promo – Sauza Tequila at Delhi Duty Free

Posted on January 27, 2012 by

Promotional Ideas for upcoming Valentine’s day campaigns. Take a look at this special Valentine’s day promotion by Sauza Tequila. This beautifully decorated promo gift pack can be found in Delhi duty free store, aiming to attract the attention of travelers. Customers could get to enjoy an excellent cocktail set when they buy 2 bottles of tequila.

Sauza Tequila Promotion

The gift pack consists of 2 cocktail glasses and a mixer. Very simple and thoughtful gifts to create little romantic party for couples.  We like the choice of color on the mixer too. By having bright colors, promo gifts can effortlessly gain attention when placed at home even after use.

Promo Gift Recipients get frequent reminders of the brand, thus indirectly increasing sales.    We recommend the brand to have their logo engraved on the glasses to add value to this promo. Not only additional advertising could be created, the attractiveness of the promo could also increase.

Read our blog on how to choose from all the types of drinks glasses.

For other related posts…

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Lancome GWP: Promotional Reversible Bag

Posted on January 27, 2012 by

Following the success of the Micro Fiber Pouch Promo by Lancome, they are now once again driving sales through a new promotional gift. Customers can now get this reversible bag by purchasing Lancome Products!

Lancome Gift with Purchase Promo..

We love this promotional product because of the 2 in 1 design! Consumers have the option to choose which printing to be displayed on the outside. This allows them to match it with their clothing for the day too. In addition, this big tote allows them to store their cosmetics.

A multi purpose and conventional promotional item, targeted women customers may switch their purchase and go for this brand instead!

For more related posts…

See what other cosmetic companies are doing…

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Promotional Gift Ideas – GWP Doll by Miss Corolle

Posted on January 27, 2012 by

Miss Corolle, a well known French doll maker, has collaborated with various companies to make quality promotional gifts for children. For example, here is a promotional gift idea that should appeal to little girls. Miss Corolle partnered with a perfume company to design a special gift pack last Christmas in France.

The gift pack included a perfume bottle and a Miss Corolle doll. Even the perfume bottle had been customized : it had a Miss Corolle doll cloth dress stuck onto its front. This package made a lovely Christmas present for little girls.

Miss Corolle promotional gift doll

Of course this type of promotional gift could be used at many occasions. For example organizers of events targetting children could use it as a promotional gift for the participants. The doll could be dressed with clothes in the company’s colors and could be branded with the logo.  For higher end campaigns this could be one of a basket of promotional products for redemption.

Here are some other promotional gift ideas for children :

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