February 10, 2010 at 8:31 am
· Filed under Promotional Products, Uncategorized ·Tagged advertising agents, hk promos, incentive products, promotional items, Promotional Products
Ethylene vinyl acetate (EVA), is one of the materials popularly known as expanded rubber or foam rubber. Used as padding in equipments (e.g. Shock absorber) for various sports such ski boots, boxing, hockey etc,.
ODM makes many EVA products, such as footwear, laptop bags etc due to its functions-
- Light weight
- Easy to mold- Cut easily from sheets and molded into different shapes
- Odorless
- Glossy finish
- Cheaper material as compared to natural rubber



Polyvinyl chloride (PVC) is a thermoplastic polymer. A frequently used material due to its cheap, durable, and easy to assemble properties- Figurines and inflatable’s are some products made with PVC material.
Its intrinsic properties allow it to be used in clothing, producing leather-like materials. Cheaper than rubber, leather, and latex thus more widely available and worn. On top of that, it is water-proof and always used in coats, shoes, jackets, aprons, and bags because of this.



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February 9, 2010 at 10:39 am
· Filed under Inventions, New Products, Uncategorized ·Tagged invention, learning innovation, new ideas, patent
Expanzion is a new suitcase patent launched by Mindsparkz. The patent covers the telescopic arms placed inside the suitcase so that upon arrival at a hotel customers simply open the bag and they can have ready access to all their clothes and belongings on shelves. This is a great system for people who travel frequently and do not want to have to constantly unpack their suitcases.
We have exhibited prototypes at the Asia Expo London trade show earlier this year and will be exhibiting at other specialist trade shows in the near future. Love to hear feedback from our readers..

ODM is delighted to be working with Expanzion on this patent. It is a perfect complimentary product for the Lost-Bag system.
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February 9, 2010 at 5:01 am
· Filed under General China Business, Inventions ·Tagged china sourcing office
As if more proof was needed on the growing importance of IP in China, these stats serve as a timely reminder to our inventors just how it has become to file in China.
The number of applications for international patents fell by 4.5% in 2009 compared with the year before – these granted to over 150,000 companies. In Western countries there has been a huge cut back on R&D spending during the recession. At the same time Chinese patent applications rose by 30%.
Since 2005 applications for patents in China have grown over 200% as the country has developed a home-grown high-tech sector. Our China Buying Office is seeing Chinese partner factories spending more money on R&D and marketing right now. Competition on price could only go so far and IP is now seen as a key driver by many factory managers.
Reflecting America’s economic power and corporate dynamism, the USA is still on top. However, the number of American applications has fallen substantially from a peak of around 54,000 in 2007.
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February 5, 2010 at 7:21 am
· Filed under China Living, Company Culture ·Tagged public holidays, www.odmasia.com, www.ODMind.com, www.ODMsg.com
ODM offices will be closed on the following dates for the Chinese New Year celebrations.
Business resumes on the 17-February in Hong Kong and ODM strongly advise our clients to settle any urgent matters before our offices close for the break. Please contact us with any critical enquiries on info@mindsparkz.com or info@theodmgroup.com over the holidays.
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February 5, 2010 at 2:46 am
· Filed under Exhibitions, Promotional Products, Uncategorized ·Tagged HK fairs, Promotional Products, trade fair
At the Hong Kong Toys and Games Fair 2010, our ODM team found an interesting promotional item – Pencil Top Wind up Pinwheel with Ball Chain
Available in an assortment of colours, this multifunctional product can be customized to suit any festive season promo, such as the upcoming Chinese New Year.
Given the size of L-55mm, T-40mm, H-60mm, and the simple materials used, the product is very affordable especially when produced in a large quantity.
Packaging is in a form of a Capsule (Either transparent or colored) containing an instruction sheet – allows additional branding space.
With a choice of 6 various styles as standard, the key functions/specs of this item include:
- Fan
- Pencil Top décor
- Ball chain – hang on bags, pencil case, etc

- Mechanical- No batteries required, saves money & convenient
Logo positioning can be printed on the 4 panels with the Mascot in the middle and given that this is for pens/pencils this makes a great desktop promotional product
For more ideas on CNY promotional items, do visit our previous post on- Chinese New Year Promos
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February 5, 2010 at 2:34 am
· Filed under Uncategorized ·Tagged Promotional Products
Now is the time to finalise summer promotional products for Europe and USA. ODM recommends t
hese Bottle Opener Sandals.
Made of EVA for the sole and PVA for the strap, these sandals have a bottle opener on the sole – Convenient for people to open up their bottle drinks without any fuss.
Durable and comfortable this product is especially ideal for the summer. Thickness of the sole is approximately 1.5cm with the colours and design customisable.
Other than sandals, beer bottle promo openers also come in key chains, magnets and also coolzee (a multifunctional product invention by ODM).
In the coming weeks, there will be more updates on the blog with summer promotional items. Keep checking back to get more new ideas for the summer.
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February 3, 2010 at 9:24 am
· Filed under New Products, Promotional Products, Uncategorized ·Tagged Promotional Products, world cup promotional products
With the World Cup approaching, ODM introduces a Snack Stadium suitable for this event.
Shaped like a football field, this snack stadium has different partitions to serve a variety of snacks in one tray. This simple product is effective as a world cup promotional product and the colour of the snack stadium can be changed to the desired pantone colour of your choice.
Made of plastic, this product is lightweight, durable and dishwasher safe. It has also passed the food safety grade with the FDA certification. Not limited to a football field design, this snack stadium can be customised to look like other sporting stadiums such as baseball field, tennis court, badminton court etc.
Ties in nicely with our Stadium Replicas and sports board games.

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February 1, 2010 at 4:30 pm
· Filed under Promotional Products ·Tagged bottle opener, drinks, on pack packaging, promotional items
Coors Light are offering on a new Beer Promo mechanism for the UK market. We bought a 4 pack of beer with the packaging strongly promoting Free Rewards.
With this beer promo clients need to log onto coorslight.co.uk/rewards Then you must enter in the unique code given on the inside of the packaging with your purchase, create an account for yourself etc…
Once logged onto the website clients are able to access awards depending on the volume of their purchases. You can add new vouchers as you buy more beer so people can collect points and rewards till end July 2010.

4 bottles of Coors light get you 10 points. With this you can claim a free beer in a chain of bars. With 20 points you can get a steel bottle opener. With 100 points you can redeem event related promotional products.
The stock levels of the various items are listed and currently are running very low with many events items like go-karting sold out. This indicates a successful campaign and understocking of promotional products.

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February 1, 2010 at 11:46 am
· Filed under Promotional Products ·Tagged in pack packaging, promotional items

Nestle UK are running a very special promo just now. Purchase a pack of breakfast cereals and get a free book as an on-pack promotion gift with purchase.
The promotion is collectible with 3 different childrens books by popular author Roald Dahl. This promotion runs accross multiple Nestle cereal brands including Shreddies.
Books are a wonderful promotional product mechanism since they are used by adults and children. They are used over and over again and have a very high perceived value.
The phrase “Courtesy of Nestle Cereals.

Not for Resale” on the cover so people will not forget where the promotion has come from.
Nestle is also running a promotional campaign whereby children and parents collect tokens on each box. These are given to schools who can redeem for books – this really gets community involvement behind the Nestle brand.
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