Fidelity Card Promotion by Starbucks

Posted on September 3, 2010 by marianneodm

Just saw the new “Mini Starbucks Card” a fidelity card, at a Starbucks Coffee shop in Hong Kong.  It is an even more convenient version of Starbucks normal Card for customers on-the-go.   Small in size it can be attached to a key chain. (They could enhance this keyring with Lost-Key System)

The concept & mechanism is simple -Register on Starbucks website and load money on the card.  This way you do not need to pay with cash at Starbucks, and you can receive special rewards and benefits; Complimentary beverage on the day of your birthday, free refills on brewed coffee and promise of much more to come such as redemption gifts.

We believe this promotional card is a great opportunity for any retailer to secure client loyalty. At Starbucks, you can even choose to set your card for auto-reload, transferring funds directly and securely. A long term relationship is created with customers in this way.

A money-loaded customized gift card can be a great gift for Christmas.   By registering on the website, you will also obtain interesting information about your clients which will help you further understand your target market

We expect to see this card being rolled out in many more markets around the world, used for much more elaborate promotional products campaigns and tracking moving forward.   Their Web Gifts Section is limited but sure to improve as more people sign up.

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Pastis 51 branding & Custom promotional glasses

Posted on September 3, 2010 by aurelienodm

Pernod Ricard, is very famous for its Pastis 51 drink.  Not only have they launched a new bottle design, 51 decided to change the way people drink Pastis. For the purchase of 1 bottle on Pastis 51 get a “51 picine” glass (51 Swimming pool).

Cédric Malo‘s new design offers a larger glass to pour more ice cubes in and remind clients of the summer atmosphere for this Pastis brand (very famous in South of France).

Gifts with purchase are always a great way to assure a sale and communciate this new style to their clients.   ODM like the new designs and this promotional mechanism for comminicating.  This group offer gifts to their clients and sponsor big events so we will see lots more promotional products around this branding effort..

Do not hesitate to contact ODM for new designs and to learn about other promotional campaigns using glass.

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Promotional Covermount “Je lis déjà” in France

Posted on September 3, 2010 by aurelienodm

Je lis déjà (I can read) is a French monthly magazine for children.   The magazine works around a pictorial story about a famous character – also including a quiz, comics, games and a little article on the topic. It is a very helpful tool for helping young children to learn and practice reading, to develop their logic and to teach them to be observant.

This month for the release of Shrek 4 Je lis déjà offers a nice on pack covermount, a gift with purchase to enjoy the last of the holidays.   (promo coincides with back to school season)

The A kit of 3 outdoor games featured on this on-pack are a triangle frisbee / normal frisbee  /boomerang. Not sure why a magazine would decide to give away 3 such similar gifts on 1 magazine but sure they had their reasons – maybe cost implications for buying without having to group a selection promotional gifts from the different factories.  However, grouping orders from a few factories should not be a problem for most buying offices.   ODM suggest this is not a good promotional campaign for this reason.

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Promotional Business Gift, the Poker Case.

Posted on September 2, 2010 by marianneodm

With the rapid development of Online Poker in the last few years, the number of poker players worldwide has dramatically increased.  If your current target consumers fall into the high-end category of the market,  a Poker chip case might be a good promotional business giftfor year end or Christmas.

Below are some amazing statistics:

  • In the US, around 18% of the population played poker last year
  • 72% of the Poker Player Alliance members in the USA have some college education
  • 75% of them are between 30 and 64 years old
  • 47% earn more than $ 50 000 a year*

A poker chip case can be seen as a winning gift. Associate your brand with luxury, high rollers, fun, games & luck.    You can customize the sets by size, shape and colors (even the chip colours).   Captive audience since poker games usually last for hours.

Be careful if you feel that your brand should not be associated with gambling.   This decision really depends on the country of the recipients and the company which is gifting the set.

*According to the latest 2009 PPA survey

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Online Quality Control of Promo bags

Posted on September 2, 2010 by marianneodm

Whilst making the Sarobag samples ODM staff visited the factory to conduct an online quality control/DUPRO on another bag order.   We decided to check in on the sampling process.

Overall, we were disappointed at the quality of workmanship on samples.  The quality of the zipper used was very poor, and one of the sample bags did not zip up well. The finishing of the top part for connecting the over shoulder strap was not nice and we decided to have our designer review.  See other Articles on Sarobag Development.

Adapting an existing product is much easier than making a whole new design. The solution is to follow production of samples and orders on a daily/weekly basis as appropriate.  Send staff in to quality control and make factory visits. Follow strict standards and explain your requirements to managers and where possible also to the workers on assembly lines in Mandarin Chinese.

You can see the poorly closing zip on our Sarobag sample below.  If you want quality you have got to pay for it.  The best known zip brand is YKK but there are a few zip companies in China which have very high quality zips also.  Different zips can seriously affect cost of a bag, especially on bags like this where zip is extremely long.


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UV Meter Promotional Gift

Posted on September 2, 2010 by marianneodm

With all the skin cancer awareness campaigns throughout the world, clients are becoming very much more conscious of the dangers related to sun exposure.   We have decided that it would be good to offer this product as an optional extra for our Sarobag, indeed for all our range of Summer Promotional Products these could be offered as on-packs or GWP

Whilst the digital meter gives you an accurate reading for the amount of sunshine over a few hours, if you wish to offer your clients a similar but simpler UV measuring gadget.  We suggest the UV meter card, simply a UV sensitive strip which changes from white to a shade of purple when exposed to UV radiation.   It is much cheaper than the previous UV meter and can be incorporated more easily on garments.



Ultra-Violet meters make a perfect promotional gift for your customers and really show you care about their wellness.   Key advantages…

  • help you regulate your sun exposure and reduce risk of burning & associated skin cancer by measuring the intensity of ultraviolet light
  • small and light -can easily by carried in a handbag or a beach bag.
  • very innovative gadgets, unisex and for and all age groups.
  • Easily customizable in shape and design with your colors and logo.
  • electronic version warns you when your risk of sunburn becomes high through a count down and an alarm sound
  • electronic version also very easy to use: the device is equipped with an on/off button, and only needs to be directed towards the sunlight for a few minutes. A 4 AA classic battery is required

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Sampling for a bag in China

Posted on September 1, 2010 by marianneodm

ODMasia has closely followed the sampling process of our Sarobag in the factorywe chose for sampling – it is situated about 3 hours from Shanghai.

Based on the simple Sarobag design, for mass production a worker could make 40 pieces of Sarobag in just an hour.   Main tool is a simple sewing machine.

Below is a picture of our factory workers assembling a mass production run of bags. The sample room is generally out of bounds to cameras reflecting sensitive nature of all new product development.

Less than 10 days after choosing the fabric our factory sent back finished samples of Sarobags to us in Hong Kong.

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Calculating Air Freight Costs by weight or volume?

Posted on September 1, 2010 by Conor

Given the limited space on airline cargo holds it is an international convention for air freight carriers to charge whichever is greater – weight or volume.  Most of the time you will calculate the weight of the cargo and pay this amount.   However, shipping voluminous items such as plush toys or hollow plastic containers are mostly charged by volume.

Here is the standard calculation for checking air freight rate for your cargo.  This is standard for courier companies in Hong Kong and gives you a good guideline for other markets.  Pay the higher amount of :

  • Actual Weight   OR
  • Package length*Width*height/5000  See below example

Example – shipment of dimensions 30*30*30 will have chargeable weight of 30*30*30/5000 = 5.4 Kgs.

You might also like our blogs on:

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Fashion Access HK fair. 28-30th September 2010

Posted on September 1, 2010 by jackodm

ODM will be visiting the Fashion Access trade show to gain inspiration and new ideas from the 28th – 30th of September at the HKCEC.

Fashion Access is a held twice annually, in September/October and March/April.  This allows both exhibitors and buyers to take full advantage of the fashion calendar. The fashion collection is categorized into Fall/Winter and Spring/Summer respectively. Stay tune for more updates on 2011’s latest fashion trends.   See also our fashionable Chinelas.

For more info on shows check out exhibition tag and our blog on trade shows in October.

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Benedictine D.O.M Promotional Product

Posted on August 31, 2010 by laviniaodm

Whilst visiting Singapore, we spotted several ongoing promotions at the duty free shops. One of these was for the liqueur drink Benedictine D.O.M.

Simply purchase any bottle of D.O.M and you are entitled to a purchase with purchase promotion foldable bag for just SGD$5(US$3.70).

Bags can be easily customized with logos and tie in easily in almost any form of promotions. Some other duty free bag promos we spotted:

See also our newly developed bag, the Sarobag

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