Supermarkets in Hong Kong are now offering a special pack from Coke. 2 bottles are blister wrapped together and a plastic holder is slipped onto the bottle necks. Other bulky items are also now being packed with carrying handles built in, often pushing clients to buy 2-3 pc. packs of other items like toiletries, etc…
In-Store Packaging is changing to encompass more carrying solutions now that there is a Govt. levy or tariff on each plastic bag given at the checkout. This is priced at HK$0.50/pc (US$0.07).
Opportunity – this new packaging method lends itself to the addition of promotional products. On each sale there is a higher budget due to multi-packs, therefore chance to do more interesting promo product. These can be either Bottle Neckers hanging from the neck of the bottle, or can be held between the 2 bottles under the plastic blister packing.
