A recent snap shot of promos in Hong Kong International Airport shows what the major liquor companies are doing for duty free stores. Traditionally these are a very large market segment for gift with purchase.
Recognised liquor brands such as Johnnie Walker and Chivas are giving away a bag with purchase of 1 or 2 bottles of spirits. Overall our promo spotters found 5 spirits companies with almost the same GWP – Nylon or canvas black bag with purchase of 1-2 bottles.
Those who spend additional effort on their design and have a more substantial promotional budget can really make something special to grab attention of customers; such as this brand of champagne – Veuve Clicquot La Grande Dame
On the other hand, Cointreau offers a playful pink plastic cocktail mixer and cocktail glass for their latest on-pact promotion. Made of plastic, the mixer and glass are light weight and certainly tie in with the holiday mood.
