AVON Cosmetics company in China targets the young female market. Figurines and other decorative items in this domain make a nice change from the commodity driven giveaways such as umbrellas, pens, bags etc.
With this purchase with purchase promotion, buy any cosmetic and add 5RMB (US$ 0.73) to get this promotional figurine. With 3 different designs offered, this simple purchase with purchase promotion encourages customers to collect all styles of dolls and thus repeat purchase.
The unique selling point of these promotions is the design and appearances the figurines have. Each has a unique style of their own so customers can choose the doll that represents them the most. Not only can these figurines be collected, they can also be used as;
- Table top display
- Handphone accessories
- Bag accessories
There is no branding on these dolls so customers can easily forget where they were collected it from. However, since there is no branding these can be regifted.
