To attract children, Nestle is giving away toys in their Honey Stars cereals in Hong Kong stores. There are 3 different designs toys available – a strategy to induce repeat purchase. The exterior packaging has been custom designed, containing all the instructions and the different models of the toy.
- Red Flyer - A boomerang type toy where one has to flick it with his wrist to elevate it
- Blue Spinner - Rotate this propeller type device with your palms to release it into the air.
- Silver Twister - A yellow pilot is situated on the device where one has to simply throw it like a paper plane.
As the toy can be dismantled into smaller components, it can be packaged into a smaller box and therfore fits easily as an in-pack promotion.
Although the toy seems very interesting on the packaging, due to children playing and the atmosphere this created, the overall toys are relatively basic and very cost effective.
