vitaminwater™ Hong Kong had very unique way of promoting a new drinks launch. A presenter with microphone on the streeet with 2 assistants giving out free vitaminwater™ of various flavours. Curious people queued up along the road to spin a wheel for their drink(s). (See delivery mechanism)
Dressed fancifully, the emcee passed out little gifts like this memo pad for those who did not win the drinks. This rainbow coloured memo pad comes in the shape of the vitaminwater™’s bottle. Further, every piece of paper is imprinted with its logo; inducing message to save the earth is too printed at the back of the memo pad – an excellent promotional initiative.
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