To celebrate the upcoming world cup held in South Africa, New Monday (a Hong Kong magazine) gave away this free camera strap with every purchase of their magazine. Costing only HKD$20 (USD$2.50) buyers were able to enjoy a free promotional product as well as bundle of 2 magazines.
This promotion is sponsored by Adidas. Adidas logo and a soccer ball logo are debossed on each side of the camera strap.
With more people taking up photography as a hobby, giving away camera related promotional products will definitely catch attention.
Other camera related promos are camera bags, camera cleaning kit, plushes, etc..
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