Tea has gained a lot in popularity over the past few years. Long recognised for healing and being good for general health and well-being, the industry is now in the middle of its largest yearly trade show in Las Vegas.

World Tea Expo is the annual trade event for the $7 billion tea industry (2008), which is expected to grow to a $10 billion dollar industry by the end of 2010*. Specialty/premium tea is driving this growth; it remains the main focus of products, services and education at the World Tea Expo.