Nestle Brazil are giving away a very interesting On Pack Gift with Purchase with their boxes of Cereals.

We like these licensed Shrek Characters since they tie in nicely with new film release, they appeal to children who are the primary target customer.

Also, the promotional figurines they are offering incorporate some action and play activity – Colouring them with paint or other method..   This allows parental involvement and strengthens the promotion and Nestle Brand.