Je lis déjà (I can read) is a French monthly magazine for children. The magazine works around a pictorial story about a famous character – also including a quiz, comics, games and a little article on the topic. It is a very helpful tool for helping young children to learn and practice reading, to develop their logic and to teach them to be observant.
This month for the release of Shrek 4 Je lis déjà offers a nice on pack covermount, a gift with purchase to enjoy the last of the holidays. (promo coincides with back to school season)
The A kit of 3 outdoor games featured on this on-pack are a triangle frisbee / normal frisbee /boomerang. Not sure why a magazine would decide to give away 3 such similar gifts on 1 magazine but sure they had their reasons – maybe cost implications for buying without having to group a selection promotional gifts from the different factories. However, grouping orders from a few factories should not be a problem for most buying offices. ODM suggest this is not a good promotional campaign for this reason.
