During the trade shows in Hong Kong this month our buyers felt very tired after walking around all day. Most trade shows have over 4000 booths, so when leaving the show people had very little patience for companies advertising or passing out flyers outside.
This is where you need to innovate. Here is an edited photo of a walkway outside the HK convention center. Great Costume and visibility for companies and interesting option as a substitute to inflatables & wearable mascots.
Wearable + Advertising = Guerilla Marketing at its best. See also other promotional mechanisms for creating buzz.
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