As Christmas draws closer, retailers are starting to offer Promotional Specials as a form of marketing/advertising. We recently visited Fortress, a leader in electrical appliances in Hong Kong, to review this promotional product trend.
Structure: Tiered promotional mechanism depending on your spend for Electronics or White goods. Customers can choose from free (GWP) Gifts with Purchase or spend more to enjoy (PWP) Purchase with Purchase offers on selected goods.
Whilst the free promotional gifts including items such as duck cups, notebooks , bags and other novelties, the PWP promo is on their usual in-store retail items so customers really perceive the savings..
Promotional gifts certainly encourage impulse purchases and lead to higher purchases as clients look to redeem higher end or more desirable gifts. Below are the images of gifts with purchase which our staff spotted.
To boost your business, customise promotional products with logo or branding. Simply contact us with your ideas or ask our designers to come up with new ideas, customise for your marketing needs.
Why is it important to invest in promotional products?
Promotional gifts certainly encourage impulse purchases and lead to higher purchases as clients look to redeem higher end or more desirable gifts. To boost your business, customise promotional products with logo or branding.
What’s a Gift With Purchase promotion?
A GWP is a promotion, you buy a product and you get a free gift.
What’s a Purchase with Purchase promotion?
You buy a product and you can purchase another a discounted other productPurchase with Purchase promotions never fails to boost sales, along with raising brand awareness and visibility. The thought of saving money to get a higher value bundle gets customers excited, and they will be willing to put in extra effort to purchase from you. In this blog, we are going to talk about the considerations when creating and executing a purchase with purchase promotion.
