Liquor Stores are some of the best places to find innovative Promotional Products. In order to Promote North & South American wines Watsons Wine in Hong Kong is proposing a Tiered promotion:
- A free Vinturi Aerator Travel set when purchasing at least $2,800 $HKD of American wine.
- A free bottle of wine when purchasing at least $888 HKD of American wine.
Some extremely nice, unbranded gifts with purchase, thus further increasing the perceived value of buying American wines in this shop. Both perfect for re-gifting.
Not only does this proposition offer an incentive for customer to buy more of the store’s products but it also allows the store to direct its promotions on a specific range of items. This type of promotion, for a certain countries wines or food are often co-sponsored by the countries Promotion Boards / Trade Departments.
This type of promo can also be useful if you are looking to move/liquidate old stocks which are not moving fast enough. This needs to be done with care not to cheapen the image of these products.
A great promotional offer overall, both in the type of products offered and in the way it is implemented.
Tiered promotions are excellent. Hook clients with the small free gift. The big gift then provides the allure to up spending to a new level.
Offerign more clients campaigns with Tiered promotions in-store, or using redemption items.
Here is a link to Promo Product Delivery Mechanisms. Happy Reading….
http://theodmgroup.com/2010/03/29/delivery-mechanism-for-promotional-products/
http://theodmgroup.com/2010/03/29/delivery-mechanism-for-promotional-products/
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