Frosties have an excellent in-pack promotion, a Gift With Purchase when you buy their boxes of cereal in Hong Kong. What makes this Promo a Winner ?
- Instant Gift – no need to write in or redeem.
- High Perceived value & Extreme Utility
- Uniqueness on the market – few other companies using this product
- Long term usage and logo visibility
More Blogs on promotions by cereal companies around the world…
- Cheerios Books as in-pack promo
- Nestle playing cards
- Hello Kitty Promos
- Books in packs
- Nestle France Games
- Nestle Brazil Promotions
Here is another Promo Clip we saw at trade shows – maybe good for higher end promos. Another suggestion – maybe use Puzzle Pencils for your in pack promos and let kids draw on the boxes.