Sensodyne Malaysia is currently offering a free handy box for every purchase of two tubes Sensodyne toothpaste. The toothpaste is placed inside the handy box with a printing paper wrapped around the box to inform customers about this promotion.
Such promotional gifts may not be related to the product, but they are certain to come in useful for storing toiletries, cosmetics or toothpaste in bathrooms. Could also be used as a lunch box.
How to tie product in with marketing/branding strategy:
- Logo: Non-coloured embossed, a simple branding on the box. Maybe simple but does offer a high perceived value to customers due to such minimal branding
- Set-up cost: As factories have such standard sizes, mould cost may not be necessary if printed. Always mould charge for embossed/debossed logos!
- Colour: Slight blue linings on the transparent box which match Sensodyne’s pantone colours. For qtys. over 10K pcs factories usually can pantone match free of charge
- Promotional Visibility: With this promotional product taking up a relative larger space compared to it’s competitors, this will definitely guarantee more visibility on shelves. This usually means more sales.
A catchy slogan for this promotional gift may also be, “Remember to brush your teeth after you snack” since such boxes are usually used as a snack / meal box.
