Kellogs repeat same promo.
This current promotion for Kellogs Coco Balls in Hong Kong mirrors another promotion we saw by their Frosties cereal brand.
Advertising position on box is standard & logo method on the gift itself is the same. Some lessons from this promotion.
- If it ain’t broke don’t fix it…
- Make gifts more appealing by changing Pantone colour of the plastics to match brand.
- Brand managers must communicate internally to stretch budgets & gain Economies to scale in manufacture.
