The Smurfs made an interesting appearance at the recent Hofex trade show in Hong Kong. Passing by the booth of a Belgian Chocolate company we noticed some very attractive packaging using this licensed property.

We discussed all about the upcoming Smurfs movie with the staff, ideas for co-branding with Smurfs to target the Promotional Products market and general business for them at the show. Importantly, we also sampled delicious Belgian Chocolates !!

We got a free Promo Figurine for mobile phones as we left the booth.   Keep your eyes out for a whole host of Smurf Promos over the coming months.   We love these characters…

Not really sure why the gift was a black coloured smurf as we all know they should be blue, but their form is unmissable and this only makes the promo stand out all the more.  This and the fact that the Smurf figurine looks very angry indeed…

Getting us curious about the movie already !!

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