McDonald’s Hong Kong is currently offering a great gift with purchase in conjunction with Coca Cola. Simply buy an extra value meal to pick up limited edition coke glasses. Shaped like a standard coke can, these come in 6 different colors for customers to choose from, offering a unique twist to traditional glass promos.
As a promotional tool, the cups are distributed in a timed release basis. This acts as a great incentive product to visit McDonald’s more frequently. Fans of coke memorabilia would be tempted to eat at McDonald’s. This helps drive up sales and can help create a sense of exclusivity for customers.
By using Co-branding with Coca Cola , both McDonald’s and Coke can benefit greatly from marketing and advertising as the design of the glass would easily remind customers of Coca Cola when used and subsequently where they obtained the glass from.
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