Restaurants always are looking for new ways to differentiate themselves and increase visibility as much as they can. The demand for promotional products is very high with many establishments seeing them as an indispensable part of their promotional strategy.
We got this Fridge magnet promo from the Curry Pot, an Indian Restaurant along the bar area of Lockhart road in Hong Kong. (conveniently near our office)
Curry Pot's Ingenious Strategy, succeeding in enticing customers at their weakest point - when they are hungry
Notice its attention grabbing question (and red hot colour): Why eat cold food? The cute Indian mascot adds to the overall aesthetic setting itself apart from other magnets.
The Curry Pot effectively drives traffic to hotline with a simple message in the perfect location. Potential customers are ransacking their refrigerator for food when they are hungry. The magnet reminds them of the delicious hot curry they had at the Curry Pot, enticing them to call for a delivery (free) – impulse purchase. Sadly we are suckers for such advertising and need to support anyone using this type mechanism…
Check out: 100 must have products for restaurants and bars for more ideas on employing the right promotional items for your restaurant..
