Promotional bag - gift with purchase

Whiskey label Royal Salute is offering a gift with purchase promotion at the HKIA duty free liquor store.

Simply buy a bottle of Royal Salute 21 scotch today and pick up a stylish travel bag for free.

With a simple and elegant design, the bag exudes a high perceived value for customers.  This separates this Spirits Promotion from other drinks on show.

Its design also allows for consumers to easily store a large amount of items into the bag, providing utility. These factors encourages them to purchase Royal Salute 21 whiskey, improving sales.

Marketing wise, the bag also houses a logo of Royal Salute, allowing for marketing and advertising benefits to be conferred when consumers choose to use the bag outdoors. This will also remind consumers to take Royal Salute as their whiskey of choice.

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