Good Marketing is about a Call to Action.

Darlie are working to market their Toothpaste by providing a clear call to action for their customers in Malaysia.  The message tells customers to buy now, strongly conveying the message:

GWP - Darlie Call to action

  • Collect all 4 designs. Collectible Promos are generally perceived to have more value.
  • “while stocks last” creating immediacy & urgency.
  • Phrased as an instruction, not a request.

Giving customers a choice of 4 bowls means that customers can pick and choose their favourite colours from the shelves and allows the promo to stand out.  Check out the HK Darlie promo & this eye catching effort by drinks company with multicoloured shot glass GWP

GWP of Zen Bowls

About Conor

Promotional Product Development. Marketing through logoed products. premiums and branded promo products. Direct mail, Giveaways, On-pack promos
This entry was posted in General China Business, manufacture in china, promo gifts, Promotional Products and tagged , , , , , , , , , . Bookmark the permalink.

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