A great way to help differentiate your brand from another is through use of promotional products in your marketing campaigns. Fortress and Broadway are 2 of the largest electronics retailers in Hong Kong and often compete directly against one another.
While Fortress is still offering their ongoing transformers GWP campaign, Broadway is giving away Rilakkuma themed items for theirs. Items include- Pencil cases
- Plushes
- Thermal flask
- Handkerchiefs
- Promotional Tote bags
By offering this licensed promotion, Broadway seeks to differentiate further from Fortress, forcing consumers to choose which promotion would best suit their needs.
Usage of the Rilakkuma adds an extra level of depth to their promotion, increasing marketing effectiveness, as Broadway benefits from goodwill associated with the Rilakkuma franchise
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