With its tagline – Irresistably Cushiony Soft, Cushelle unveiled a new promo campaign the past weeks. It is giving away a soft plush toy of its well-known Koala mascot. Using Facebook as a platform to drive this promotion, Cushelle is making its customers work to enjoy the free redemption. 
To win this cute cuddly soft toy, fans have to go through these stages:
- ‘Like’ the brand on Facebook – going viral
- Play the ‘Irresistable Match’ game on Facebook – players must reunite Koala with cushiony soft Cushelle
- Players with high scores get to win the Koala plush – only 10,000 Koala Plush toys are available to be won
By involving customers in this manner, Cushelle is connecting with consumers without showing any obvious marketing intentions. The younger generation became the brand’s ambassadors in the social network with raving positive comments and reviews. The response was incredible.
There are many promo mechanisms which you can adopt to involve consumers to win promotional products. But none has seen the success like advergames, which are especially popular and effective with the Millenials in the age of social network.
Simple advergames like these add a whole new dimension of fun to your promotion – which consumers are usually more open to.
With a T-Shirt! - Ensures logo shown to improve market presence
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