In Malaysia Shell is currently running an free gift with purchase campaign on their Shell Helix oil. With every Can of oil bought the consumer gets a free travel adapter.

The perfect GWP

This is the perfect collaboration between to useful products. If Shell had used a stress ball for example as a promotional products this would not work as well. However they used a travel adapter – a necessity good – exactly the same as the oil they are buying.

This is methodical marketing. You cannot choose just anything for a promotional product, you need to make sure that you choose something that will fit your target audience. For example using pen as a promotional tool for a target audience of 16-21 years olds would not be as effective as using a branded iphone cover.

Little changes in the way you promote your company can increase your brand identity, and Shell has the perfect marriage of promotional product and product here.

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