Ocean Spray UK is offering an instant win promotion with its 1 litre and 4 x 1 litre carton packs. Every promotional pack comes with a unique code for customers to claim a prize. Prizes available have already been randomly allocated to each unique code.
To claim your prize, simply enter the code onto Ocean Spray’s Facebook Page! 42,500 lucky winners will win Reebok’s exercise equipment, ranging from EasyTone Shoes to Trampettes. All other 3 million winners with a valid code win a 50p-off coupon for Ocean Spray products.
We like this promotion because the link-up between Ocean Spray and Reebok is complementing and thus relevant. Ocean Spray’s main product is its cranberry juice, which provides healthy antioxidants for the body while Reebok’s products promotes living a healthy lifestyle. This promotion also allows every customer who is eligible in the promotion to win something.
It is important for marketing managers to ensure that promotional items are relevant to its products to enhance brand effectiveness.
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