Here’s some inspiration for marketing managers as a prelude to Halloween: Guinness Shadow Coasters
Unique Promotional Coasters
The goal was to generate traffic to local pubs and bars on Halloween night. Due to its signature colours of black and white, the beer brand could easily pass off as a creature of the night. Following this concept, Guinness came up with a creative yet low cost gimmick.
For every Guinness beer bought, a ghostly shadow shaped coasters was given. The coasters transformed the shadow of the Guinness glass into scary and fun shapes (ghost, goblins and devils). This interesting gift with purchase created buzz as people were curious about it. Patrons really enjoyed the idea and wanted to bring them home as a memento. Guinness sales boomed that night…
Get in touch with ODM to work out your very own seasonal novelty; promotional products work wonders in festive seasons like this.
For more innovative yet cost effective promos:
- Silicon “Balls” Wristbands – Promos for fighting cancer
- Yoga Promos – Flexible Promotional Campaigns
- Promo Calenders – Indirect Promotional Catalogues
- Creative outlet for your Promos: Matryoshka
