While back in Singapore for Chinese New Year, Nestle was holding an On Pack Promotion at its NTUC Outlets. Simply purchase a box of Nestle KoKo Krunch and one could get a promotional animal planet ruler for free.
We have seen Nestle fully utilizing Disney’s licensing through different forms of promos. Collaborating with Animal Planet is perhaps the first in series of Nestle’s promotions. Cereals are consumed widely by young children and hence this promotional gift would come in handy for school. This promotional product may also be part of Nestle promotional campaign to promote and educate the young through the usage of Animal Planet. With different designs available, this promotional item would encourage repeated purchase and drive sales greatly!
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