Bollycao, a Spanish food company, decided to propose through Barcelona’s CONDIS supermarkets these collectible cards using the very famous Simpsons character models. Customers can enjoy this exceptional promotional product with every “Bollycao Original” pack bought.
Bollycao bought the right to use Homer, Bart and all the other members of this well-known TV show to change its very simple breakfast biscuits pack into a real incentive product.
We already saw in the blog A Transformers Car in your Energizer Battery Pack that offering co-branded gifts with purchase was a very good idea to drive sales. We like this marketing strategy as it not only increases sales, but also creates brand awareness. If you need some help to set up such a strategy, do not hesitate in getting in touch with the ODM group.
You want to know more about the use of licensed character? Have a look to these related blogs :
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