Branded promotional mugs are a classic marketing tool that never goes out of style. They are practical, and their versatility offers a wide range of options from customisation, designs and even applications. In this blog, let’s look at this fantastic GWP merchandise – promotional blackboard mugs from Unilever that we featured in 2012.
We love this GWP Campaign by Unilever in New Zealand. To receive the free promotional blackboard mugs in Turangi North to Keri Keri and the South Island, customers simply have to purchase any 3 Continental Cup-a-Soups.
This promo is at New World supermarkets where the promotional material is displayed. The free gift must be claimed at the point of purchase and is only available while stocks last.
According to Continental brand the prize pool consists of 115,000 Blackboard Cups, valued at RRP/ NZ/ $12.95 each.
The Secret Behind Promotional Blackboard Mugs
As the name suggests, this promotional mug idea works like a blackboard, where you can write your thoughts and feelings using chalk and then wipe them clean with a dry cloth or tissue.
Made from ceramic material, promotional blackboard mugs are durable and beautiful.
They last a long time, they don’t break easily, and they’re easy to clean.
Chalkboard mugs can be used in many ways, but they’re beneficial when it comes to advertising and promoting products or services.
They’re sure to be a talking point among those who see them.
The great thing about promotional blackboard mugs is that they are perfect for anyone who wants to leave a message on their desk or in their home.
This means that your customers can use their own writing skills to personalise the mug for themselves.
Why Do We Love this GWP Promotion?
1. Practicality
Unlike other types of promotions, mugs will always be a practical gift with purchase idea, especially for FMCG brands.
As long as people need a way to consume their beverages, they will always have value.
This means that they make an excellent promotional gift item that can be used over and over again by recipients.
2. Unique Promotional Item
Chalkboard mugs are a fun and great way to promote your business.
Everyone loves the nostalgia of chalkboards, and they’re also an easy way to get people excited about your brand.
They are simple but can be different from each other, which gives recipients a lot more flexibility in terms of design and messaging.
3. Fun and Interactive
With blackboard mugs, the possibilities are endless, and it’s easy to get creative with this product.
They offer a great way for your target audiences to show off their personality and creativity while drinking their favourite beverage.
You can use them for any kind of promotional event or promotion you want and each mug will still have its own unique character.
4. Compliments the Flagship Product
For most FMCG brands, promotional mugs with logo are definitely a perfect complimentary gift with a purchase offer.
They are a great way to demonstrate your brand’s personality and character, while also delivering a useful product at the same time.
Moreover, they add value to your brand by helping consumers remember you and your products through a more personal touch.
The promoter thus estimates that the total prize pool is valued at up to $1,489,250.00. This is quite a large promotion and although the value placed on the prize is a little high, we do think it is an excellent draw.
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Chalkboard mugs are great for advertising because they allow you to stand out from other competitors by providing your target audiences with personalised experiences.
Would you love to get them for your next marketing campaign? Please use the product code ODM-4081 by sending us your email of inquiry!
Harness Our Team’s Creativity
The ODM Group, with its brilliant design agency, Mindsparkz, ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.
Please don’t hesitate to reach out and let’s talk more about how we can design and produce the best marketing tool for your business!
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