You think this carnation looks beatiful? This was given out for free by Yves Rocher!
Yves Rocher – Free Carnation
All you have to do to get this Mother’s Day Carnation is to go to the Yves Rocher store, without having to purchase any other product. This spzecial handmade Carnation is given away with another Special Surprise Gift from Yves Rocher.
This promotion is unlike most of promotional campaigns, where companies are giving away products as a gift with purchase. In this case, the goal of the promotion is to get the customers into their shops. It seems they do not force them to buy anything but in the end most of the customers will visit the store and eventually buy a product from them.
All in all, this promotional campaign is about making the customer aware of the brand as well as improving the the company image. The increase of the bench in short run is not the primary aspect.
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A few words in German: Yves Rocher Malaysia hat zum Muttertag eine neue Promotion eingeleitet. Beim Besuch eines Yves Rocher Shops in Malaysia bekommt jede Mutter eine Nelke und ein weiteres Überraschungsgeschenk. Dies soll Kunden in die Shops locken, wo sie dann bestenfalls noch Produkte der Marke kaufen sollen.
