Beiersdorf, a very big company in the personal care sector, has just launched a promotional campaign to welcome the coming winter.

Promo Towel And Rubber Duck

Nivea is going to raffle bath towels and rubber ducks in the winter. You could participate on this competition on their website. As the promotional products are well related to the arriving season, the marketing campaign worked out well. There is nothing better than to have a hot bath that goes with a cuddly towel afterwards during cold days in winter. Also this is a related items to Nivea products, which often are used after bathing.

The main reasons why such a marketing campaign works out well is because it is very easy for the customer to take part in the competition, it is not associated with a big effort. Also the relation to the company’s products contributes to the success.

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Just a few words for our German readers:

Nivea verloste im Winter Badeenten und Badehandtücher passend zur Jahreszeit. Bei Kälte ein entspannendes heißes Bad und sich danach in kuschelige Handtücher einzuwickeln, ist ein reines Vergnügen. Diese Werbeartikel sind sehr gut geeignet, vor allem in Verbindung zu den Nivea Produkten. Unternehmen im Hautpflege- und Kosmetikbereich können diese Artikel gezielt für Marketingkampagnen einsetzen, um ihren Bekanntheitsgrad zu steigern und ihren Umsatz zu erhöhen.