4 Valuable Lessons to Learn From Yeni Raki’s Alcohol Marketing Strategy

“The tradition is stronger when it is kept alive.” Years may have passed, but Yeni Raki keeps on nourishing Anatolia’s wine culture. Yeni Raki greatly represents Turkey’s rich tradition. With its recent alcohol marketing strategy, it shows the world how this drink differs from the rest.

 

What is Raki?

Raki, also known as “Lion’s Milk” is the Turkish National Drink. It is a typical Anatolian product and a distinct category with a production process specific to Turkey. Grapes are the primary component of Raki’s 500-year tradition.

There is also a traditional style of drinking raki. An equal amount of water and rai must be maintained. Moreover, it is very important to consume the mixture slowly, with mezes in a warm and pleasant environment. In addition, anyone can’t just drink raki at any time, with anyone. There are rules and etiquette that every Turkish values.

 

4 Lessons To Learn From Yeni Raki’s Alcohol Marketing Strategy

The growing complexity and multifaceted nature of alcohol marketing encourage brands to shift their traditional advertising to modern ways of promotion. We spotted this alcohol in-pack promotion in an airport in Istanbul. Here are the valuable marketing lessons we learned from Yeni Raki’s drink promotion idea.

 

1. Importance of promoting premium products.

Product not only refers to tangible goods but also to services a brand offers to its customers to satisfy their needs and wants. In this alcohol marketing strategy, we see here the importance of offering and promoting premium products.

Being the national drink in Turkey, everyone must be familiar with raki. As Raki is the go-to spirit for all occasions, offering this product to customers is definitely a surefire in the market. Thus, there is no doubt why Raki is a serious business in Turkey.

 

In addition, the brand also proves how important product packaging is in marketing. It is not only designed to protect the product, but it also adds to the overall presentation. As you can see, the brand’s product packaging design is indeed alluring. Giving an overview of what the product looks like is also a great example of an excellent product presentation.

 

2. Advantages of offering products at a competitive price.

Pricing strategy is both an art and science. Product price is not merely about giving a specific value to a good. It involves gathered market data and careful calculations. Moreover, it is about how much customers are willing to spend to acquire the product.

In this marketing strategy, Yeni Raki shows the advantages of giving the best value to every customer’s money. Getting two (2) bottles of drinks with two (2) free glasses is something that shoppers can’t resist.

 

3. Important roles of place in the marketing mix.

Yeni Rakis’s alcohol marketing strategy proves the importance of place in all marketing mixes. A compelling promotion always ensures that the product is conveniently available for customers.

Choosing a store inside an airport is a smart idea. As people are continuously going back and forth, they are more likely to notice this product. In addition, even tourists who visit the country are surely intrigued about this famous raki drink. Displaying promotional products in places like airport certainly capture the attention of huge traveler audience.

 

4. Creating an effective promotional strategy.

Designing a strategy where customers can easily find you is very essential in marketing, especially in the alcohol industry. Despite strict advertising and marketing protocols, different brands continue to venture into this industry.

 

This in-pack promotion by Yeni Raki shows how enticing promotional stunts can help brands secure a spot in the market. Thus, strategic planning and product brainstorming are very crucial.

 

We have compiled in this blog the different drink marketing ideas used by the 6 famous beverage brands. 

We found these promotions inside the ASDA supermarket. Six famous liquor brands are competing to catch shoppers’ attention. Each brand has its own unique marketing gimmicks that make each promotion successful.

 

Wrapping This Up…

Yeni raki’s marketing style explicitly shows the importance of adopting the 4Ps in marketing. The product, price, place, and promotional strategy are indeed the 4 major components of successful marketing in all industries. Therefore, we can say that Yeni raki’s promotion is a good example of a marketing strategy other brands may adopt.

 

Contact ODM

In search of a perfect way to promote your drink brand? Congrats! You’re on the right page. We at ODM help brands in their marketing activities.

ODM group assists local and international businesses in producing the promotional materials they need. From custom promotional giveaways, brand packaging design, POS display units, up to gift with purchase ideas, ODM can handle all these. We pride ourselves as one of the pioneers in the sourcing industries in Asia.

We at ODM, want to be your partner in reaching your business goals. Do not hesitate to reach us today and learn more about the services that we can offer.

Take time to visit these blogs. Learn some drink marketing strategies that you can use in the future.

 

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