Beatles Branded Mug by Chocoolate

They are actually proposing two different promotional products : the patron can opt to have a free mug or retro alarm for every 600 or 900 HK$ spent in their stores.

As you can see in the picture, the mug is a only branded with The Beatles logo, there is no :CHOCOOLATE logo anywhere. It’s a pity because this mug is a very cool product and can be used in many ways: as a coffee cup or as a pen/toothbrush holder.

Basic items act as very good incentive products as they encourage customers to spend more in their stores to get the gift.

Beatles Retro Alarm by Chocoolate

We usually love retro products and this old-school alarm branded with the Beatles logo on it is really simple yet cool.

But once again, no :CHOCOOLATE logo on it. Basically, these two products are more of collectibles (or Beatles goodies) than real promogifts.

The Beatles are not really associated to the clothes brand in people’s mind. Nevertheless, this marketing strategy will drive sales anyway because these mugs and alarms would entice fans to collect all these products. The branding on the items also ensures brand recall.

What do you think of this strategy?

If you liked this article, you should check out these related blogs as well:

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Nescafe Gold On Pack Promos..

Nescafe Gold is certainly known for their attractive On Pack Packaging as we can see from their previous Ceramic Mug Promo. This allows them to stand out from its competitors and capture the eyes of consumers. As this promotional gifts complements with the main purchase, all coffee lovers will potentially purchase it! A convenient and handy promotional item whereby it could be used to store hot  beverages as well.

Perfect for on the go, this travel mug could be used in one’s everyday life! Logo is also printed on this promotional products too, reminding consumers of your  brand. A form of marketing strategy that is adopted by many companies!

See below on other brands that have adopted a similar giveaway…

• Starbucks CNY Dragon Tumbler
• Wyeth GWP Tumbler
• Brighton GWP Printed Tumbler
• Lion & Globe Peanut Oil Tumbler
• Shell Ferrari Sports Tumbler

Promotional Product France - Nesquik Online Store

As you can see Nestlé is proposing a lot of different products such as plushes, books, bowls, bags, frisbee or pencil cases. All these items are obviously branded and most part of them are using Quicky’s model, Nesquik mascot.

Promotional Product France - Nesquik Plush

It is very easy to get one of these promogifts as customers have two different options. They can just spend the points collected on Nestlé’s products pack, then add an extra 3 EUR.   Alternatively they can buy this 30cm plush directly for 10 EUR.

Free gifts are usually more impactful so we think that it would have been probably better to offer some pens or smallers plush for free as gifts with purchase. The fact that the client has to pay this extra amount of money is not really appealing.

And you what do you think of this online promotional store?   What is your feeling about PWP promos as opposed to GWP Promos?

Check out these related blogs:

• Nestle Dolce Gusto Rewards Program: Promotional Capsule Holder
• Nestle Sweepstakes Promo
• Quality Street Matchmakers Promotions by Nestle
• Nestle Juicy Juice On Pack Cars Collector Cards
• Nestle Milo Gift with Purchase: Promotional Soccer Earphones
• Nestle Frutips On Pack Promo

Panzani Online Store GWP

Simply place your order now and start collecting the “Panzani points” on every promotional pasta pack! These points can be used to purchase the promotional merchandise at a special rate.

Panazani GWP - Promotional Apron

ODM feels that the branded apron is an excellent promotional gift as it is relatively related to what the business has to offer. On top of that, this branded promotional item can be used for a long period of time, hence, enabling long run visibility.

Besides the red apron, the Panzani spaghetti tin is also branded with its logo. Not only it is a cool addition to your kitchen tools but also acts as reminder to enhance brand recall. What do you think of these promotional products?

Spaghetti Tin Box - Panzani GWP

If you want to know more about pasta promotion, check out these related blogs:

• Promotional Offer – Salad Dressing & Gift with Purchase.
• On Pack GWP – Lea and Perrins Worcestershire Sauce
• Eco Friendly Bag Seals – Spaghetti Promos
• Promotional Gift with Purchase – Pasta sauce

Promotional Gift - Professional Pens

With 6 brightly coloured designs in each promotional pack, the gift is bound to attract kids’ attention. Parents would also be keen in opening an account for their child to encourage them to adopt savings habit. Furthermore, these pens have relatively unique designs. Don’t you think these pens that are designed to look like people in different professions could be an inspiration for your child to study hard?

Bank Promotion - Professional Pens

Banks often give out promotional items to entice customers to take up their promotions and these incentive products could serve as an advantage to stand out from the competition.

Having an innovative product as a gift will definitely capture one’s attention. So start brainstorming for new ideas and win over more customers in your next promotional campaign. Please feel free to contact ODM should you have further inquiries!

Check out other promotions offered by the banks:

• Promotional earphones by Citibank HK
• Promotional Products for Banks
• Bank Promos to target Business travellers
• Promotional Mahjong Set by CCB Bank
• Bank promos – heated blankets
• Citibank Promotion – longer opening hours

Check out some of the related blogs that we did on trade shows…

• Canton Fair 2012 – 111th China Import and Export Fair
• Canton Fair Part I – To the Land of Opportunities
• Canton Fair 2011 Part II – Register with a Smile
• Canton Fair Part III – Some Pros & Cons

See also our first Promotional Product Booth Time Lapse Video.

China has a growing consumer culture and coffee is now becoming a commonly consumed product. Companies like Maxwell House & Nescafe are locked in competition to tap into the vast pool of potential Chinese consumers. A great way to boost impulse sales and increase brand awareness is by offering useful promotional items (such as mugs) that act as a great incentive and provide advertisement space.

Maxwell House GWP

ODM group like this promotion because the gift with purchase combines several essential marketing elements!

1. The branding increases the perceived value of the product and turns an everyday mug into a collectable item.

2. The mug acts as a great incentive to purchase and provides mobile advertisement space.

3. The on-pack promotional increases chances of impulse sales and gives the product a larger shelf face.

Many companies use mugs as promotional items because they are cost effective and work well. If you’re interested in designing your own promotional mug please don’t hesitate to contact a member of our team.

For more interesting articles about promotional merchandise please check out the following;

• Promotional products
• Coffee promotions
• Nescafe gold on-pack ceramic mug promo 
• Nescafe promotional mugs 
• Nescafe promotional travel mug 
• Nescafe GWP cup promo 
• Maxwell House cup and saucer promo

Promotional Product Singapore - Carlsberg Beer Bag

This time, Carlsberg is offering these branded cooler bags with every pack of four 400mL cans.

It’s pretty disappointing, they have been so original with their recent promotion that this one looks too common. Indeed, Coca-Cola is currently running the exact same kind of promotion in International Supermarkets in Hong-Kong.

That said, this gift with purchase is not bad and is a good way to drive sales, especially with the sunny days coming.

What do you think of this beer promotion?

Check out these other related blogs:

• Carlsberg Bottle Opener GWP
• Carlsberg Beer Promo in the UK
• Carlsberg Liverpool T-shirt promotion
• Beer Table and Bench
• Inflatable Beer Tray