Category Archives: China Living

Packaging Ideas – Espresso cup by Leclerc

Posted on January 8, 2012 by

To promote their chocolate brand, Le Tech, Leclerc a French supermarket chain designed a new special packaging for the Christmas season. Rather than sell the chocolates in basic plastic packaging, Leclerc has chosen an original gift packaging : two espresso cups … Continue reading →

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Anatomy of Chinese New Year

Posted on January 8, 2012 by

Preceding Days Days immediately before the start of Chinese New Year, Chinese families will give their home a thorough cleaning. It is believed the cleaning sweeps away the bad luck of the preceding year and makes their homes ready for … Continue reading →

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Two Promotional Cocktail Bubbles by Grand Marnier

Posted on January 7, 2012 by

The Drink industry is one of the ones to most use promotional products. So in order to attract customers’ attention and differentiate themselves from their competitors, companies need to constantly increase the originality of their promotional strategies. One of the the most … Continue reading →

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On Pack Gift Glass by Saint James Rum

Posted on January 6, 2012 by

Saint James, a famous Martinican rum producer, is running a gift on purchase promotion in most French supermarkets. For each bottle of Imperial Blanc Rum baught customers receive a free on pack gift : a branded glass. The glass is customized to fit into … Continue reading →

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Promotional Gift for Kids – Free “Cars” Chronometer

Posted on January 5, 2012 by

During the Christmas season. French stores are jam packed with what the French call “coffret cadeaux”, literally gift boxes. These items make great promotional products. To promote themselves, brands put together packs of their products, wrapped in a special gift packaging. Here … Continue reading →

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In Pack Gift and On Pack Gifts by Milka

Posted on January 5, 2012 by

Here are two promotions I spotted in Moscow airport’s duty free stores : one in pack gift plush toy one on pack gift pencil case Milka, the famous Swiss chocolate brand, is giving out free plush toys to customers. For … Continue reading →

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Promotional Gifts – Free Toiletry Bag for Woman by Adidas

Posted on January 5, 2012 by

We already wrote in a previous article about a gift on purchase promotion for men by Adidas. Well here is a similar promotion made by Adidas for women. Over the Christmas season, in just about all French supermarkets you could find … Continue reading →

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Promotional In pack Gifts – Free Glass by Jenlain

Posted on January 2, 2012 by

Jenlain, a French brewery, is running a gift on purchase promotion at the moment in France. In any supermarket you in France you can find this in pack gift promo. For each two bottles of Jenlain bought, customers receive a … Continue reading →

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Free M&M lunch bag!

Posted on December 30, 2011 by

At the moment in any French supermarket, customers can spot M&M’s latest gift on purchase promotion. M&M, the famous chocolate candy brand, is giving out free lunch bags to clients who purchase their extra large packet of peanut M&Ms. The … Continue reading →

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In Pack Promo Gift by Poliakov: a free shaker head pourer

Posted on December 30, 2011 by

Poliakov, the famous Russian Vodka brand, has chosen an original gift on purchase to promote itself. Rather than the mort frequent shot glasses, it has chosen a more original promotional item. For each bottle of Poliakov Vodka bought, customers receive … Continue reading →

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