Category Archives: General China Business

China Toy Expo: Promotional Keychain for your Brand

4 ODM staff were at the Hong Kong Convention and Exhibiton Yesterday to attend the HK Licensing Show, HK Toys and Games Fair and HK Stationery Fair! While walking the Toy Hall, a promotional keychain was given away. A mascot … Continue reading

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Chelsea Football Club Promotional Gifts

Chelsea Football Club is one of Britain’s most prestigious and well known football clubs. A key tool in their marketing mix is promotional gifts. What with a global fan base of over 250 million, promotional products are definitely a  must for them! … Continue reading

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Licensed Character : Miffy

I hardly need to introduce Miffy, she is such a famous licensed character now. The little white bunny rabbit was born in 1955 and designed by the Dutchman Dick Bruna. Miffy made her first appearance in the bedtime stories Dick told … Continue reading

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Licensed Products : Booto,The Rabbit with a Secret Message

Booto is a timid licensed rabbit character from Korea that we spotted at the 2012 Licensing Show, held at the Hong Kong Conventions and Exhibitions Centre. This little white rabbit is no ordinary rabbit. Indeed, as you can see Booto is … Continue reading

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Promotional Product Idea for Vegetable Companies : The Beet Party !

Here is a fresh idea from the Hong Kong Licensing Trade Show, held at the Hong Convention and Exhibition Center, for vegetable suppliers : The Beet Party by Toonbox Entertainment and Redrover. This is a 3D animated musical-comedy series.  Each two-minute episode  is … Continue reading

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Licensed Promotional Gift ideas : Blood Type ABO

Today ODM was at the Licensing trade show held in Hong Kong Exhibition Center. We were there to spot new promotional product ideas and copyright properties you might like to partner with to promote your brand. One character I appreciated was Blood Type ABO. The company … Continue reading

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Anatomy of Chinese New Year

Preceding Days Days immediately before the start of Chinese New Year, Chinese families will give their home a thorough cleaning. It is believed the cleaning sweeps away the bad luck of the preceding year and makes their homes ready for … Continue reading

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Two Promotional Cocktail Bubbles by Grand Marnier

The Drink industry is one of the ones to most use promotional products. So in order to attract customers’ attention and differentiate themselves from their competitors, companies need to constantly increase the originality of their promotional strategies. One of the the most … Continue reading

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Nestle Sweepstakes Promo

Nestle is holding a promotion for its Nesquik powdered milk in US Target retail stores. It is done in a sweepstake promotion, targeting the young. Enter the promo code found inside the Nesquik tin onto a Disney website (click here) … Continue reading

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Promotional Gifts – Free Toiletry Bag for Woman by Adidas

We already wrote in a previous article about a gift on purchase promotion for men by Adidas. Well here is a similar promotion made by Adidas for women. Over the Christmas season, in just about all French supermarkets you could find … Continue reading

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