Category Archives: Industrial Products

Chelsea Football Club Promotional Gifts

Posted on January 11, 2012 by

Chelsea Football Club is one of Britain’s most prestigious and well known football clubs. A key tool in their marketing mix is promotional gifts. What with a global fan base of over 250 million, promotional products are definitely a  must for them! … Continue reading →

Posted in Company Culture, Exhibitions, General China Business, Industrial Products, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Licensed Characters : Groovy Chick

Posted on January 10, 2012 by

Groovy Chick is a licensed character that exists exclusively through the products she is illustrated on.  Bang on the door is the design group behind this fun and girly character. Groovy Chick was created in 1986 in the UK and can … Continue reading →

Posted in China Living, Exhibitions, Industrial Products, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair | Tagged , , , , , , , , , , , , , | 1 Comment

Licensed Promotional Gift ideas : Blood Type ABO

Posted on January 9, 2012 by

Today ODM was at the Licensing trade show held in Hong Kong Exhibition Center. We were there to spot new promotional product ideas and copyright properties you might like to partner with to promote your brand. One character I appreciated was Blood Type ABO. The company … Continue reading →

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Christmas Promotional Packaging – Santa Claus & Reindeer Stocking

Posted on January 9, 2012 by

Christmas 2011 may have already gone by but it is never too early to start planning Christmas 2012 promotions! Chocolates are something all French give each other over the Christmas and New Year Season. For brands meet their sales objectives they need to differentiate themselves … Continue reading →

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Packaging Ideas – Espresso cup by Leclerc

Posted on January 8, 2012 by

To promote their chocolate brand, Le Tech, Leclerc a French supermarket chain designed a new special packaging for the Christmas season. Rather than sell the chocolates in basic plastic packaging, Leclerc has chosen an original gift packaging : two espresso cups … Continue reading →

Posted in China Living, Company Culture, Industrial Products, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products | Tagged , , , , , , , , | Leave a comment

Two Promotional Cocktail Bubbles by Grand Marnier

Posted on January 7, 2012 by

The Drink industry is one of the ones to most use promotional products. So in order to attract customers’ attention and differentiate themselves from their competitors, companies need to constantly increase the originality of their promotional strategies. One of the the most … Continue reading →

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On Pack Gift Glass by Saint James Rum

Posted on January 6, 2012 by

Saint James, a famous Martinican rum producer, is running a gift on purchase promotion in most French supermarkets. For each bottle of Imperial Blanc Rum baught customers receive a free on pack gift : a branded glass. The glass is customized to fit into … Continue reading →

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Promotional Gift for Kids – Free “Cars” Chronometer

Posted on January 5, 2012 by

During the Christmas season. French stores are jam packed with what the French call “coffret cadeaux”, literally gift boxes. These items make great promotional products. To promote themselves, brands put together packs of their products, wrapped in a special gift packaging. Here … Continue reading →

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In Pack Gift and On Pack Gifts by Milka

Posted on January 5, 2012 by

Here are two promotions I spotted in Moscow airport’s duty free stores : one in pack gift plush toy one on pack gift pencil case Milka, the famous Swiss chocolate brand, is giving out free plush toys to customers. For … Continue reading →

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Promotional Merchandise – Wine Display Stand at Leclerc

Posted on January 5, 2012 by

When back in France, I couldn’t help noticing the new promotional merchandise deployed by supermarkets to attract attention to the brands they sell. For example, Leclerc had installed in its drink aisle a promotional display for wine/liquor/champagne . This POS was a great way of … Continue reading →

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