Category Archives: Inventions

Licensed Characters – Japanese Superhero : Ultraman

Posted on January 12, 2012 by

I was not familiar with the Japanese superhero called Ultraman until I visited the 2012 Licensing Show held in the Hong Kong Convention and Exhibition Centre. It did not long for me to realize that he id THE Japanese superhero to know ! … Continue reading →

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Licensed Characters : The all time favorite Smiley Face

Posted on January 12, 2012 by

We all recognize the yellow Smiley face character when we see it. Though this may surprise certain, the Smiley face is a licensed character. This iconic logo was designed over 40 years ago by the American commercial artist  Harvey Ball for an advertising company. … Continue reading →

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Licensed Products : Booto,The Rabbit with a Secret Message

Posted on January 10, 2012 by

Booto is a timid licensed rabbit character from Korea that we spotted at the 2012 Licensing Show, held at the Hong Kong Conventions and Exhibitions Centre. This little white rabbit is no ordinary rabbit. Indeed, as you can see Booto is … Continue reading →

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Licensed Promotional Gift ideas : Blood Type ABO

Posted on January 9, 2012 by

Today ODM was at the Licensing trade show held in Hong Kong Exhibition Center. We were there to spot new promotional product ideas and copyright properties you might like to partner with to promote your brand. One character I appreciated was Blood Type ABO. The company … Continue reading →

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10th Hong Kong International Licensing Show 2012

Posted on January 5, 2012 by

HKTDC is organizing the upcoming HK International Licensing Show 2012 at the Hong Kong Convention & Exhibition Centre (HKCEC) in Wan Chai from the 9th to 11th January 2012. ODM will be there to visit the show to spot the latest … Continue reading →

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Promotional Gift for Kids – Free “Cars” Chronometer

Posted on January 5, 2012 by

During the Christmas season. French stores are jam packed with what the French call “coffret cadeaux”, literally gift boxes. These items make great promotional products. To promote themselves, brands put together packs of their products, wrapped in a special gift packaging. Here … Continue reading →

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Promotional Merchandise – Wine Display Stand at Leclerc

Posted on January 5, 2012 by

When back in France, I couldn’t help noticing the new promotional merchandise deployed by supermarkets to attract attention to the brands they sell. For example, Leclerc had installed in its drink aisle a promotional display for wine/liquor/champagne . This POS was a great way of … Continue reading →

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Promotional Packaging – Eristoff Vodka Bottle Coat

Posted on January 3, 2012 by

As you can probably tell by the great number of articles about this type of promotional packaging, bottle coats are one of the main marketing trends in the drink industry this winter. Here is yet another example of a possible … Continue reading →

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Promotional Cocktail Glasses for Children!

Posted on December 27, 2011 by

The title of this article may have slightly shocked you. After all, who would find it a good idea to promote their brand by inciting children to drink alcohol? Well the explanation lies in the fact that the cocktails are non … Continue reading →

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“Fete des Rois” Promotional Gift Idea, France

Posted on December 23, 2011 by

After Christmas is over in France, the tradition is to celebrate the “Fete des Rois” (literally “Party for the Kings”).  The “Fete des Rois” corresponds to Epiphany and takes place on the 6th of January. On this day, Christians celebrate … Continue reading →

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