How 7-Eleven PWP Merchandise Rewards Turn Customers Into Big Spenders?

7-Eleven, one of the leading convenience retailers that offer a wide variety of products and services, never fails in generating excitement for its customers. Recently, the one-stop-shop convenient solution has stepped into the world of fashion with a first-of-its-kind crossover – a collectable programme that presents limited-edition merchandise rewards to its loyal shoppers.

Snoopy In-Store

Upon entering a 7-Eleven branch in Hong Kong, we are welcomed with these branded stickers featuring Snoopy printed merchandise bags. They are easy to spot with their placement on the store’s walls and definitely eye-catching with their designs.

These promotional logo bags are part of the #OOTD Mix & Match Fashion Bags which customers can get with stamps whilst yuu members can exclusively redeem using their yuu points!

Yuu is the first digital platform that connects the Dairy Farm Group’s (7-Eleven’s franchise owner in Hong Kong and Macau) brands digitally, bringing exceptional value and convenience to all our customers. This mobile app yuu is truly a digital-first programme.

It is Hong Kong’s biggest customer rewards club, where customers can earn points and redeem personalised offers instantly in over 2,000 shops and restaurants, 24 hours a day across Hong Kong, with the transparent “1 point for HK$1” earn rate in just one app.

7-Eleven PWP Merchandise Rewards

7-Eleven exclusively launched a collection of Mix & Match Fashion Bags as part of a first-of-its-kind crossover between the leading Japanese label “Boro” FDTML  and classic cartoon PEANUTS.

These good quality bags come in an assortment of designs, shapes and colours to match any outfit. They’re the perfect accessory for outdoor activities, school, travelling, staycations and other daily activities.

Let’s take a closer look at some of them!

Snoopy On Bridge

This understated yet fun black drawstring bag is decorated with white embroidered-looking outlines of Snoopy.

The cord straps are adjustable so kids and adults can adapt the length as they like.

The bag is lightweight and can be folded up for easy storage. It’s also ideal for carrying your belongings or sports shoes when you want to exercise outdoors.

Bonsai Snoopy

This contemporary pouch features FDMTL’s signature light blue and indigo patchwork design and a label showing Snoopy relaxing by a bonsai tree.

Use this pouch made from durable material to store personal items like chargers, AirPods, hair straighteners and more for days out or staycations.

The size of the pouch can be customised simply by adjusting the side straps. Suitable for both men and women.

Koinobori Snoopy

This pouch decorated with Snoopy and Woodstock has dual compartments in two different fabrics.

Use the top compartment to organise small objects like clips or compact mirrors and the large bottom compartment to store hair or skincare products and anti-epidemic supplies.

Teatime Snoopy

The koinobori carp streamer is flown during the Dragon Boat Festival in Japan and is a symbol of summer, the perfect season for days out.

This sacoche bag comes in a stylish blue and green design. There are two compartments to accommodate your daily needs including your phone, wallet, tissues and more.

Its adjustable length shoulder strap makes it ideal for hikes or day trips. Its stylish design means it will look good on everyone!

Charlie Brown

This large grocery eco-bag features a Woodstock patchwork pattern in white and shades of indigo blue.

Shop in style with this eye-catching design!

The bag also has a white snap button pouch to neatly store not only receipts and stamps but also the bag itself.

How Does this Merchandise Reward Program Turn Customers into Big Spenders?

1. It features first-of-its-kind co-branded merchandise.

As we mentioned above, this exclusive and limited-edition collection is between the well-known Japanese “Boro” label FDMTL and classic cartoon franchise PEANUTS – which are definitely big names in their respective industries.

Deemed as a first-of-its-kind partnership, this certainly generates excitement among the current fans of the franchises and appeals to their sense of belonging. These collectable gifts allow them to show their support for their favourite brand and feel more confident about it.

2. It knows its target audiences.

Gaku Tsuyoshi, the founder of FDMTL, personally designed the eight “#OOTD Mix & Match Fashion Bags” in the collection – made from high-quality materials in a variety of styles for different functions – for his fans in Hong Kong.

Gaku-san knows very well the love Hongkongers have for Japanese culture. And so, he’s incorporated well-known Japanese motifs such as Mount Fuji, tea ceremonies, lantern festivals, food and other iconic Japanese objects alongside the popular PEANUTS characters Snoopy, Charlie Brown and Woodstock.

FDMTL’s signature indigo ‘boro’ patchwork design takes centre stage throughout the entire collection with each fashion-forward bag showcasing a different side of Japanese style.

3. It leverages stamp promotion.

A stamp promotion is a marketing strategy that involves giving customers a special stamp when they make a purchase. The customer can then earn rewards by collecting enough stamps to redeem them for other products, services or discounts.

Customers can receive 1 stamp upon a $20 purchase, and 1 more stamp for every additional $10 purchase. Meanwhile, they can redeem 2 #OOTD Mix & Match Fashion Bags randomly with 12 stamps plus $80, or 1 #OOTD Mix & Match Fashion Bag randomly with 8 stamps plus $46 or 8,800 yuu points plus $8.

Stamp promotions are a great way to increase sales because they encourage repeat purchases by giving customers a reason to come back and buy more products.

4.  It creates a sense of urgency.

Because people are more likely to spend more when they feel like they have less time on their hands, creating a sense of urgency can get them to make bigger purchases, spend more money, and buy now.

This 7-Eleven redemption promotion comes with a stamp distribution period and the actual redemption period where customers and yuu members can have time to collect stamps and redeem their rewards. It signals customers to take action as soon as possible in able to get their merchandise reward and not wait any longer.

Urgency also works because it makes people feel like they’re getting a great deal. When you tell someone that there is only X number of items left or that this price is only available for a limited time, it creates the illusion that what you’re selling is more valuable than it really is.

5. It incorporated a purchase-with-purchase promotion strategy.

The purchase with purchase (PWP) promotion is one of the most popular methods used by marketers and retailers to increase sales and promote their products. It’s an effective tool for increasing average order value, generating new customers and retaining existing ones.

The PWP promotion offers a discount or reward on products bought together with other products. For example, when you buy a $20 worth of product, you’ll get a stamp or vouchers as a bonus. The company will offer different combinations of products at different price points to encourage customers to buy more than one product at once.

There are several reasons why purchase with purchase promotions work:

• It increases average order value by encouraging customers to buy more than one item at once;

• It encourages consumers to make multiple purchases in one go;

• The extra discount or reward encourages customers to shop again.

There’s no doubt that Snoopy is one of the most beloved cartoon characters in history. He is a beagle that lives with his owner, Charlie Brown, and his friends.

Snoopy’s popularity has led to new designs being created every year that give collectors something new to look forward to each season!

Seeing these merchandise rewards from 7-Eleven reminded us of this huge gift with purchase offer from Hong Kong’s leading consumer electronics and appliances retail brand Fortress back in 2015.

Read more about it here:

Case Study: Huge Snoopy Gift With Purchase Campaign

Check out how other brands included Snoopy in their marketing campaign:

Why Should You Offer Merchandise Rewards?

Merchandise rewards are a popular way for businesses to reward customers for their loyalty. They’re also a great way to keep customers coming back.

If you offer the right merchandise rewards, you can create a sense of excitement among your customers and feel good about supporting your business.

On top of that, this keeps shoppers engaged in your brand and coming back to your site or store repeatedly over time, which helps build relationships with them and may lead them to become repeat buyers.

Promotional bags are the perfect choice for companies looking to reward their customers. They’re a great way to show your appreciation, and they can be used again and again.

ODM offers a wide range of designs and styles of printed merchandise bags to choose from. Scroll down to see some of them:

Promotional Foldable Bags: Why Should You Use them in Your Marketing?

Sustainable Innovations: 5 Secrets Behind Tyvek Branded Lunch Bags

Customized Eco-Friendly Bags: Steal-Worthy Brand Activation Ideas to Try!

Eco Promotional Merchandise: Unzip the Benefits of Cork Toiletry Bags!

Tote Bag Marketing: Its Popularity and How You Can Stand Out With It

Harness Our Team’s Creativity!

You have a great idea for new merchandise, but what comes next? You’ve got to get this idea off the ground and find a way to make it happen!

The road from idea to production is long, with many pitfalls that can derail even the greatest product. That’s where ODM comes in. We’ve been helping companies of all sizes with their product design and development needs since 2003. Our diverse approach makes us a great partner for businesses who want a team to manage their projects closely.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

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