Lock & Lock Container as Packaging

Unlike usual beer packaging in other countries, Cass Light used the growing trend of Lock & Lock containers in Korea to their advantage. We blogged about the Lock & Lock pint launched by Baskins-Robbins a while back.

The use of Lock & Lock containers as packaging elevates the presentation of the 6 pack. This allows the brand to stand out from other typical beer cartons and secure shelf space. The instant gift is also a strong driver for impulse purchase…

For more shelf space promos:

• On – Pack Promo – Lea and Perrins Worcestershire Sauce
• Adding Value through Packaging – Champagne GWPs
• Promotional Cover Mounts taking Shelf Space
• www.BeerPromos.com

Numerous amazing and creative promotional ideas were spotted at the fair.   We are excited to share with you a little teaser of some of the products that we liked.

An Interesting Promo by KFC

Here is an interesting promo clock by KFC. The French fry shaped pendulum movement captures attention and by showcasing the KFC food and this increases brand awareness and associations.

3 other clocks surrounding the Fast Food Model show how easily customizable this type item is for Tourist Merchandising.

Excellent example of how promotional products and retail items benefit from movement catching clients eyes.

Clock in a Magazine

Another eye-catching product, the Paper Book Clock. Shaped like the exact magazine, this promo by Time Magazine has certainly gained the hearts of their subscribers and built brand loyalty.

Magazines and Books can be great volume users of Promotional Products & Covermounts.  Check out some of our other blogs on Magazine promos…

• Top Gear
• SCMP HK
• Country Man Promo
• On Packs with Joker

Open the 'Magazine' for the clock

Information at the back side of the Paper Book Clock

Light in a Can

This light decoration flashes different colors and can be stick on any magnetic surface. With its brand logo and the flashing lights, it is bound to enhance brand recall.

Other amazing products include watches for kids that can be used as a key chain and light decorations that come in a can.   We’ll write more about that later.

On the whole we saw a lot of factories who are introducing new promo ideas that are unique as well as practical to better relate to their customers.

See other blogs on watches…

• Promotional Watches – Trend Analysis
• Promotional Watches – Following the Manufacturing Process
• Blue girl karaoke co promotion
• Promoting Your Brand Through Time: Watches as GWP
• Latest Market Trends – Innovative Promotional Clock Ideas

Stay tuned for more innovative promo ideas from the upcoming trade fairs in October.

This is a great promotion to offer to clients in order to get them to sign up for a long term subscription. Customers are always enticed to subscribe for a longer time period for newspapers or magazines when they see a perceived value for the free gifts being offered. In the case of this promotional campaign, readers who are used to buying the weekly newspaper may decide to sign up for two years in order to receive the free gifts which are collector items bringing together sketches from the past editions.

Check out some other blogs on promotional products that can be used as gifts to give out to your new or returning newspaper or magazine subscribers:

• Beta UK – Promotional Competition with every Purchase.
• South China Morning Post – Subscription GWP.
• Gift with Subscription – Top Gear Turbo UK.
• In Pack Magazine Promo.
• ELLE Magazine promotion in China.
• Hong Kong Magazine Promotional Product.

Top Gear Turbo Magazine free gifts

The advantage of these gifts is the requirement for subscriptions.    In order for a consumer to get all of these 9 gifts, they must subscribe and wait for the first five issues to arrive.

Low cost trading cards are used to start with, working up a beanie hat and rucksack, meaning that most customers will be looking for the latter two gifts, and therefore will need to subscribe for all five issues to get the most desired gifts.

This gives the company five chances to ‘hook’ the potential long term consumers compared to the usual ‘one-off’ consumers who are looking for free gifts, such as is the case with covermounts or On-Pack promos.

There is an increased chance of repeat subscription due to the premier gift being trading cards. This allows for the consumer to start playing the card game while waiting to receive other gifts, and potentially become ‘hooked’ to the game, and therefore may indulge in not only repeat subscription, but also card sales.

These gifts include:

1. 4 packs of trading cards free with first delivery

Top Gear Turbo playing cards

2. A ‘Stig’ stationary set free with second delivery

The Stig Stationary set

3. A magazine Boxfile and holographic stickers free with third delivery

Top Gear Boxfile

4. A Top Gear rucksack free with fourth delivery

Top Gear Rucksack

5. A top Gear Beanie hat free with fifth delivery

Top Gear Beanie Hat

These free gifts can save the consumer over £10 compared to buying through the BBC website (Owners of the magazine) as seen here on the BBC Top Gear Shop.

The promotion is aimed at younger TV viewers (the magazines main target audience) and has been marketed at the right time, as parents are starting to think about purchasing items for school.   By including a stationery set and a rucksack, it may attract parents already looking for school equipment to tempt their children to enjoy classes..

Top Gear Turbo Magazine

See more in these related blogs:

• On-Pack-Gifts by Men’s JOKER Magazine
• Eye Crayon Promo – Magazine On Pack.
• Red Dead Redemption
• Hong Kong Magazine Promotional Product
• In Pack Magazine Promo
• ELLE Magazine promotion in China
• Magazine on pack Promotions
• Key Products from ODM

Colored red, the unisex sunglasses are stylishly simple and reminiscent of wayfarer style sunglasses which are currently a popular style. This helps promote entertainment weekly as a trendy and stylish magazine, encouraging young fashionistas to pick up Entertainment weekly as their media and entertainment magazine of choice.

Only users will be able to see the logo but this increases the perceived value as outwardly it is similar to retail sunglasses.  Logo placement is key when deciding on how to manufacture promo gifts..

Utility wise, these sunglasses also allow users to protect their eyes from the sun, great for the their target market of as they go outdoors often.

Marketing wise, Entertainment weekly’s logo is also displayed repeatedly on the inner arms of the glasses. This allows the users to be reminded of the magazine whenever they take this pair of sunglasses outdoors.

For more interesting promotions:

• Hidden micro cameras in glasses and baseball caps
• Promotional dog tags by oakley
• On pack gift by men’s JOKER magazine
• National geographic subscription promotions

Fibe Mini's GWP Promotion

Silicon Mug Covers make great Gifts with Purchase - protecting and insulating your customers’ drink.

We bought a box of Fibe Mini and it comes along with this really nice silicon mug cover on-pack which we could not bear to part with, given its utility and design. The cover is provided to contain the fizz of the beverage thereby protecting nearby surfaces.

The shape of the cover is made to fit nicely and we love how it creates a suction which sticks onto the mug tightly for maximized insulation.

The advertising value behind this promotional product is immense. Utility aside, the lid (strawberry in this case) which is a separate entity, could custom made in any form mascot, figurine, etc.. to best represent your brand and what you are selling.

The lid could be available in a range as well, creating a collection. Fibe Mini did just that – having a variety of fruit and vegetable collectibles, in which the brand used in comparison of its nutrients equivalence.

For finishing touches, imprint your logo and use your brand’s signature colours for optimized market presence; gaining shelf space in the process.

Suggestion: With its size and flexibility, silicon covers could work really well as cover mounts for the publishing industry.

For more on silicon covers, read:

• Silicon Cup Cover – GWPs for Vitamin C
• Fun Silicon Products for the Kitchen

Silicone Pan Holder Product

The silicone pan holder is a very simple square shaped silicone mat that is used to handle hot pans and lids while cooking. The heat is not absorbed by the silicone mat, making it a very safe tool for use when cooking at home. and handling hot items. This silicone mat can be used for several purposes such as opening bottles and canisters. It can also be used as a way to protect counter tops and table surfaces when serving hot pans and dishes at the dinner table. This item can be found in many shapes, such as heart, fruit shapes, or other geometric figures. Any shape and size of silicone mats can be easily manufactured.

Silicone Oven Mitt

The silicone oven mitt is a more advanced product for oven mitts on the market, since the material can withstand such high temperatures & the mitt will not burn and deteriorate. It can be used on either side with the same heat resistant capabilities.  Usually oven mitts were made with some kind of heat resistant material, but after extensive use some of them lose there heat resistant capabilities and start to deteriorate. This will not be the case with the silicone one which will be very useful for handling hot trays coming out of the oven!

Pot Holder Animal Shape

Here are some other silicone grips that are more orginal – shaped like animal heads. On the picture you can see samples with the head of a shark, a frog and a pig. All types of animal shapes can be made for this product. Making a mold for silicone products is very easy and many shapes such as Mascots could be made. This is a highly customizable product idea. A kitchenware company can offer a unit of this silicone holder as a GWP campaign for the purchase of a frying pan or other cooking products.

Silicone Lemon Squeezer Product

The lemon squeezer is of great use when needing to extract juice from a lemon without getting your hands covered in lemon juice. This silicone cover is very practical as the lemon is cut in half and is placed inside the silicone product. At the bottom small little holes let the juice flow out of the silicone squeezer. Great kitchen product so that your customers don’t ever have lemon juice on their hands again.

Silicone Garlic peeler product

A very similar type of product is used to peel off the skin from garlic cloves. The clove is places inside of the silicone product, the skin will automatically peel off by repeated friction against the silicone material.

This is an easy way to peel the skin off garlic, much simpler then letting customers use there finger and fingernails. Don’t let your customers have a hard time cooking make it wasy for them by offering these great silicone promotional products. Make cooking easy for your customers with all these fun products.

Silicone Cake Mold Product

Silicone cake molds are the best in the market, any shape can be made to make fun and cool looking cakes. The mold is very easy to use numerous times as it cleans very easily by hand or in the machine. No problem baking cakes or cupcakes with the silicone since the material can withstand temperatures up to +300°C. These cake molds are more practical because the nature of silicone will prevent the cake from sticking to the mold, unlike with paper or other material molds which can sometimes be quite difficult to separate once the cake is ready to eat!

Silicone products can be made in infinite amounts of shapes, sizes, colors and designs. Customize kitchen silicone products to match vegetables, fruits, animals and corporate or sport mascots to offer as gifts to customers. These products will be a hit when bundled as a GWP campaign with kitchen accessories.

Contact ODMasia for any requests for manufacturing and designing all types of silicone products.

With most Asian countries currently experiencing the Spring season, designs and colours of these bags are made accordingly. It definitely puts pressure on magazine firms to offer something better than competitors’ similar on-pack-gifts. To be ahead of your customers, ODM advises customers to:

#1 Use colours to attract your customers

#2 Usability of the item –  Have the items directed straight to your customers

#3 In fashion – It may be a giveaway but make it a fashionable one

#4 Size of the item – Make it visible to take up shelf space and of course to increase of sales.

Want to have your magazines or items ahead of your competition but not quite sure what to offer? Approach us and see how promotional products can bring your brand a notch higher than competitors.

More on cover-mounts: On-Pack-Gifts by Men’s JOKER Magazine ; Promotional Covermount in France

With China experiencing a cold winter season, thermal mugs seem to be popular as a gift-with-purchase.

Men’s JOKER magazine is a well known magazine that focuses only on men. Contents of the magazine is mainly on tips regarding fashion, body care and health.   ODM feels that JOKER made a right decision in offering this item and is wise in terms of budgeting as:

• Logo: Only one colour – May just be a colour but it gives a high perceived level to their targeted customers which are mainly young male working adults.
• Set-up cost: Only for printing, saved on mould cost for such thermal mugs
• Colour: Silver and black. Common is the key word. – As black is more commonly used, some factories may charge a lower price for such colours
• Space – this is such a visible item so increased sales guaranteed !!

Looking for the right promotional gift to offer your customers but with a limited budget? Contact ODM Asia and give us your budget with other relevant details to do the job for you.

The idea of drinking Guinness from a non see through glass would puzzle most Irish people but this is clearly an example of a brand adapting to International markets and tastes.

Many companies package their promotions like this one.   This is the biggest box pack for 4 beers in the store and the promotion works due to high perceived value. This promotion also raises another issue.

In Pack Promotions, where a brand increases the size of their packaging, lead to more visibility in store and therefore more sales.

Oversized boxes are frequently arranged on Gondola heads or on an island in store to accommodate their size.  Big brands know this and get great exposure using this strategy.

Examples of brands you know showcasing success….   Casio Cameras, Wyeth, ABC Beer Becks Beer, Stella, Nescafe, Lipton Tea, Red Label, Cadbury, Wo Hup, Bombay Sapphire, Absolut Oreo, Dove, 2 Promos by Gillette, Jack Daniels, San Miguel

Covermounts on magazines have the same effect, increasing size and visibility.