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Gift with Subscription – Free TIME Foldable Travel Tote

alyssapeh — Thu, 26 Apr 2012 14:00:59 +0000

TIME, a popular American weekly news magazine recently held a gift with subscription promotion in Thailand. Simply subscribe to a 1 year package (Baht 2,970) or a 2 year package (Baht 5,724) to receive a free TIME Foldable Travel Tote.

Promotional Travel Bag by Time Magazine

This marvellous Foldable Travel Tote is convenient, spacious and and at the same time, space saving. Brand logo is also printed on to create brand awareness when used. This form of branding is one of the most inexpensive marketing strategies that fully utilizes marketing efforts.

Despite being a well-known brand, TIME still initiates promotional gift to encourage new subscriptions and re-subscriptions. Perchance, such promotion offers have proven to drive sales. Take the lead and introduce your promotional products now and surprise your potential market! Please do not hesitate to contact ODM should you have further inquiries.

Check out more promotions offered in the Magazine industry:

World’s Biggest Timepiece Event- HK Watch & Clock Fair 2011

Ideas.A.T.hk — Thu, 08 Sep 2011 07:13:34 +0000

This year’s HKTDC- Hong Kong Watch & Clock Fair is finally here! This 5-day exhibition has attracted more than 110 brands from 13 countries, which includes China, Hong Kong, Japan, Korea, Taiwan and many more. ODM sent along some staff yesterday to check out the show and find out what is new and trendy.

Numerous amazing and creative promotional ideas were spotted at the fair. We are excited to share with you a little teaser of some of the products that we liked.

An Interesting Promo by KFC

Here is an interesting promo clock by KFC. The French fry shaped pendulum movement captures attention and by showcasing the KFC food and this increases brand awareness and associations.

3 other clocks surrounding the Fast Food Model show how easily customizable this type item is for Tourist Merchandising.

Excellent example of how promotional products and retail items benefit from movement catching clients eyes.

Clock in a Magazine

Another eye-catching product, the Paper Book Clock. Shaped like the exact magazine, this promo by Time Magazine has certainly gained the hearts of their subscribers and built brand loyalty.

Magazines and Books can be great volume users of Promotional Products & Covermounts. Check out some of our other blogs on Magazine promos…

Open the 'Magazine' for the clock

Information at the back side of the Paper Book Clock

Light in a Can

This light decoration flashes different colors and can be stick on any magnetic surface. With its brand logo and the flashing lights, it is bound to enhance brand recall.

Other amazing products include watches for kids that can be used as a key chain and light decorations that come in a can. We’ll write more about that later.

On the whole we saw a lot of factories who are introducing new promo ideas that are unique as well as practical to better relate to their customers.

See other blogs on watches…

Stay tuned for more innovative promo ideas from the upcoming trade fairs in October.

Charlie Hebdo – Gift with Subscription

pierreodm — Mon, 22 Aug 2011 06:12:08 +0000

The French satirical weekly newspaper “Charlie Hebdo” launched an interesting promotional campaign in order to attract new subscribers. All customers who sign up for a two year subscription to the newspaper will receive three gifts. The three gifts are the promotional items, a black t-shirt with a cartoon image and two comic books of sketches from previously published editions.

This is a great promotion to offer to clients in order to get them to sign up for a long term subscription. Customers are always enticed to subscribe for a longer time period for newspapers or magazines when they see a perceived value for the free gifts being offered. In the case of this promotional campaign, readers who are used to buying the weekly newspaper may decide to sign up for two years in order to receive the free gifts which are collector items bringing together sketches from the past editions.

Check out some other blogs on promotional products that can be used as gifts to give out to your new or returning newspaper or magazine subscribers:

Check out some other blogs on Covermounts.

Gift with Subscription – Top Gear Turbo UK

joeodmasia — Wed, 17 Aug 2011 09:10:17 +0000

As part of a promotion for subscription, the UK car magazine Top Gear Turbo Challenge has introduced nine promotional gifts as part of subscriptions to the magazine.

Top Gear Turbo Magazine free gifts

The advantage of these gifts is the requirement for subscriptions. In order for a consumer to get all of these 9 gifts, they must subscribe and wait for the first five issues to arrive.

Low cost trading cards are used to start with, working up a beanie hat and rucksack, meaning that most customers will be looking for the latter two gifts, and therefore will need to subscribe for all five issues to get the most desired gifts.

This gives the company five chances to ‘hook’ the potential long term consumers compared to the usual ‘one-off’ consumers who are looking for free gifts, such as is the case with covermounts or On-Pack promos.

There is an increased chance of repeat subscription due to the premier gift being trading cards. This allows for the consumer to start playing the card game while waiting to receive other gifts, and potentially become ‘hooked’ to the game, and therefore may indulge in not only repeat subscription, but also card sales.

These gifts include:

1. 4 packs of trading cards free with first delivery

Top Gear Turbo playing cards

2. A ‘Stig’ stationary set free with second delivery

The Stig Stationary set

3. A magazine Boxfile and holographic stickers free with third delivery

Top Gear Boxfile

4. A Top Gear rucksack free with fourth delivery

Top Gear Rucksack

5. A top Gear Beanie hat free with fifth delivery

Top Gear Beanie Hat

These free gifts can save the consumer over £10 compared to buying through the BBC website (Owners of the magazine) as seen here on the BBC Top Gear Shop.

The promotion is aimed at younger TV viewers (the magazines main target audience) and has been marketed at the right time, as parents are starting to think about purchasing items for school. By including a stationery set and a rucksack, it may attract parents already looking for school equipment to tempt their children to enjoy classes..

Top Gear Turbo Magazine

See more in these related blogs:

Countryman’s weekly promotional products

innovativehk — Mon, 25 Jul 2011 03:16:46 +0000

More and more magazines are offering promotional products to encourage new and repeat subscriptions. British magazine countryman’s weekly is offering the following promotion. Subscribe for 12 months by credit card, cheque or debit card and get to pick the choice of;

Game bag
Cartridge bag
Swiss army knife
Knife sharpener

Relatively simple items in terms of utility they are all great for outdoors men which would find these items to be of great use. This encourages them greatly to subscribe to countryman’s weekly as they hobby magazine of choice. Great for improving the magazine’s marketing campaign.

For more promotional products, check out:

For encouraging impulse or one off purchases, magazines can offer an on-pack gift - often referred to as a Covermount.

Hour Glass Toothbrush Holder as a Promo

innovativehk — Wed, 06 Apr 2011 03:02:22 +0000

As they say, ” Time is money”. So what better promotional product than a time management one? Enter the hourglass toothbrush holder. It not only does it allow customers to keep track of time while brushing teeth, it also allows the storage of their toothbrush as well as toothpaste. With the flexibility in design, companies can be creative to stand out, opt for a simpler version, or change materials for a cheaper alternative.

Toothbrush Holder with timer

To further enhance the visibility your brand logo, print it on the hourglass toothbrush holder. The brand will be reinforced in the consumers’ mind everyday as they look at it while brushing. A very efficient way to not only set yourself apart from your competitors but also to add value to the customers buying the product. In every way, the functionality of it is ingenious and it would be an ideal complement to companies specializing in oral hygiene. See also

Promotional Cover-Mounts taking Shelf Space

innovativehk — Thu, 17 Feb 2011 06:12:36 +0000

The current trend for most magazine companies are now to have cover-mounts to attract more readers in purchasing their magazines. Other than the content of the magazine, customers are also paying more attention to the on-pack-gifts provided with the magazine. When it comes to ladies’ magazines, ODM Asia realizes the increasing usage of bags as cover-mounts. Be it pouches, sling bags, tote bags or cosmetic bags, they are all used by females of all ages.

With most Asian countries currently experiencing the Spring season, designs and colours of these bags are made accordingly. It definitely puts pressure on magazine firms to offer something better than competitors’ similar on-pack-gifts. To be ahead of your customers, ODM advises customers to:

#1 Use colours to attract your customers

#2 Usability of the item – Have the items directed straight to your customers

#3 In fashion – It may be a giveaway but make it a fashionable one

#4 Size of the item – Make it visible to take up shelf space and of course to increase of sales.

Want to have your magazines or items ahead of your competition but not quite sure what to offer? Approach us and see how promotional products can bring your brand a notch higher than competitors.

More on cover-mounts: On-Pack-Gifts by Men’s JOKER Magazine ; Promotional Covermount in France

Promotional Products & Clean teeth

Conor — Mon, 24 Jan 2011 04:10:50 +0000

We frequently post on Promotional Campaigns by Toothpaste companies to draw clients over to their brand. Here is one from last weekend in Hong Kong, along with some links to past blogs to see market trends..

Darlie & Colgate are both using In-Box Gift with Purchase of a Bowl. What makes customers choose 1 over the other ? Some ideas here…..

Price – Colgate has slight advantage.
Value – seems more toothpaste offered by Colgate.
Quality – which brand communicates the value & quality of their product better.
License – Colgate Sponge Bob has wider brand recognition.
Convenience – See carrying handle on Colgate box.

See some other blogs on Toothpaste for info…