Promotional Products. ODM Group » branding

Promotion Ideas for Sports Team – 2012 Blue Jays Giveaways Case Study

Ideas.A.T.hk — Fri, 03 Feb 2012 16:00:51 +0000

At any exciting game, one looks forward to having a great time cheering for the home team and rooting for their favorite players. Wouldn’t it be double the fun if there are additional incentives at the game? This year, the Toronto baseball team, Blue Jays decided to give away different attractive gifts to fans at the start of every game.

Promo Giveaways at Blue Jays Game

To increase the exclusivity, these gifts will only be given to certain numbers of early birds at the game. Fans will have to grab these goodies quickly before they run out. We really like this promotion strategy as it creates hype and excitement even before the game starts. The promo gifts include Rally Towels, Magnetic Schedule, Brandon Morrow, Ricky Romero & Yunel Escoba bobble head, team cards fan T-shirts, caps and helmets.

What an effective way of marketing when you can promote the team and reward your fans at the same time!

Alex Rios Bobblehead

To give you an idea of what the gifts look like, let us show you what Blue Jays gave away in the previous years…

Team Players Bobble Heads

Here you see Alex Rios bobble head which most fans still treasure after 2 years. Not only a great souvenir but also a beautiful decoration for home or office. When in display, it creates free advertisement for both the sponsor and Blue Jays.

Blue Jays Team Cards

Promo Blue Jays Card

Another fantastic gift for fans, these cards are great collectibles. Exchange among friends or simply keep it for the sake of memory. These cards work well as promo gifts with any sports, from baseball, basketball to football. Remind the fans to support the team or players each time they see the cards.

For other related posts, check out…

Filed under: Market Trends, Marketing, promo gifts, Promotional Products Tagged: advertising agents, branded, branding, business, gift with purchase, marketing, Marketing and Advertising, promotional gifts, promotional items, Promotional merchandise, Promotional Products, www.odmasia.com

Special Packaging For Your Promotional Event

Christinaodm — Fri, 03 Feb 2012 10:03:48 +0000

Resort World Sentosa Customized Invitation Brochure..

Just last week, Resort World Sentosa invited its members to attend Hong Kong Cantopop Singer Sammi Cheng Concert. This promotional event was held to usher The Lunar New Year.

ODM has emphasized how important packaging is in order to stand out from competition, especially in the beverage industry. All businesses have different marketing strategies to create brand awareness, and RWS have definitely shown much creativity in this campaign.

As this was an event meant for its exclusive VIP members, its invitation needs to impress them greatly. Instead of the common classy envelop, they decided to use a different approach this time round…

Resort World Sentosa: Journey to the Dragon Palace Invitation..

Being the Year of the Dragon, using this theme was a smart move by them. By shaping the invitation in the shape of a dragon would catch the attention of many, together with its full colour printing was indeed attractive. The Dragon Year is also known as the luckiest and auspicious year, hence this would lift up the mood and spirits of everyone!

See below for more posts related to packaging…

Filed under: manufacture in china, Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: branding, Hong Kong, marketing, Marketing and Advertising, on pack packaging, promotional gifts, promotional items, Promotional Products, Promotional Solutions, www.odmasia.com

Promotional Idea- Cuff Links as Corporate/ Funky Gifts

Ideas.A.T.hk — Fri, 03 Feb 2012 04:52:02 +0000

Bored of pens, mugs or name card holders as corporate gifts? How about something wearable like – Custom Made Cuff Links?

Promotional Cuff Links

Look at how Tuborg promoted its brand using cuff links. These gifts are of high perceived value and can create a positive impression among recipients. Being custom made gifts, these can easily become collectibles and be kept for long. Very suitable as gifts for VIP at special corporate events, especially memorable souvenirs at anniversary celebrations.

Be daring and creative with the cuff links designs to attract attention. Give it a twist and create retro designs like the old trucks of Tuborg. Definitely a nostalgic and unique gift that will delight your customers or employees!

For other anniversary promo gift ideas…

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Filed under: Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: advertising agents, branded, branding, business, gift with purchase, Hong Kong, marketing, Marketing and Advertising, promotional gifts, Promotional Products, Promotional Solutions, www.odmasia.com

Promotional Cap with Logo for Stylish Summer

Ideas.A.T.hk — Fri, 03 Feb 2012 00:00:47 +0000

Being a fashion brand, Babyphat was determined to stick along the stylish side even with their promotional gifts. Caps with the brand’s logo were given away to customers who had an order of at least $125.

Promotional Cap

We like the logo embroidery as it creates a higher perceived value as compared to printed logo. Despite the simple design, the cap is still an effective marketing tool as logo is easily noticeable. Great choice of color because black is a neutral tone that is suitable for any outdoor activities or events. Not to mention that it contrasts really well with the pink logo!

Check out the other related posts…

Filed under: Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: advertising agents, branded, branding, business, marketing, Marketing and Advertising, promotional gifts, promotional items, Promotional merchandise, Promotional Products, www.odmasia.com

Johnnie Walker Duty Free Singapore GWP: Promotional Leather Travel Bag

Christinaodm — Thu, 02 Feb 2012 14:00:02 +0000

Johnnie Walker Gift with Purchase Promo...

Spotted at Duty Free Singapore, Johnnie Walker is holding a gift with purchase promo for its beverages.

For every bottle of Blue Porsche purchased, one could get a promotional leather travel bag for free! This promotional gift would be ideal for customers who just arrived at the airport. They could use this promotional product for their hand carry items and products purchased from the shop. A very conventional product and this sort of promo is often seen at Duty Free Outlets.

Frequent travelers would be attracted to this promotion as it makes a perfect carry on luggage. It fits most airline requirements and is the perfect size for a short trip.

Johnnie Walker Promo Gift: Leather Travel Bag..

This promotional item is prominently displayed on the shelves, ensuring it catches the attention of all customers who steps in. What we like about this promo gift is that the logo is printed via embossing, creating distinct marks and adding value to the bag. Leather bags are perceived as high end items and this may be a good business gift for your clients.

See below for more DFS related posts…

Filed under: manufacture in china, Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: branding, business, gift with purchase, marketing, Marketing and Advertising, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products, www.odmasia.com

Promotional Gifts for July

Conor — Thu, 02 Feb 2012 07:25:40 +0000

Promotional Products Campaigns for July should be planned well in advance. For most of our customers we would recommend finalising plans in February. This blog should help you with brainstorming some ideas.

There are a plethora of Awareness & Special days for worthy causes. Some are Global whilst others are very country specific. We have selected some of our favourite below. You can choose the promotional products and advertising campaigns to work with each theme – in our minds the more wacky the better !!

Business Gifts July.

July has so many days that we needed 2 sheets just to get our favourites in. Once you have finished Ice Cream, Caviar & Coffee days why not move on and take more inspiration from our next list.

Promotional Products for July.

There are lots of great themes here for charities, anxiety days, joke days, act like a caveman day. So many options to get people talking and behind your goals.

With so many global sales we also feel it is important for brand managers to keep a strong connection to their international markets. Never forget the National Days which are being celebrated around the world. There are quite a few in July – we will be celebrating in Hong Kong too! Which promotional products are most associated with your country?

Promo Gifts July -National Day Celebrations

Filed under: General China Business, manufacture in china, promo gifts, Promotional Products Tagged: branding, business, incentive products, marketing, Marketing and Advertising, promotional gifts, promotional items, Promotional merchandise, Promotional Products

Picard Business Gift Promo: Leather Passport Cover

Christinaodm — Thu, 02 Feb 2012 04:00:26 +0000

Thinking of Business gifts for the upcoming year? ODM staff recently spotted a gift with purchase promo by Picard. For every Picard Leather Keychain or Wallet purchase, one could get a Leather Passport Cover for free!

Business Gifts: Promotional Picard Passport Cover

We have emphasized how leather/ PU material could add value to the promotional gift and creates a high end impression for your customers. They make suitable corporate gifts for your top clients too. To remind consumers of your brand, simply market your business by printing your logo via embossing for better visuals!

For more business gifts ideas, check out the blogs below…

Filed under: Company Culture, manufacture in china, Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: branding, business, gift with purchase, marketing, Marketing and Advertising, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products, www.odmasia.com

Promotional Gifts with Console Games – HK Market Snapshot.

Conor — Wed, 01 Feb 2012 09:59:54 +0000

We visited Wanchai Computer Center recently and had a look at the various promotions taking place. By the way, it is next to our Promotional Products office so do stop by if you are in the area.

Whilst the picture quality is poor, the important thing to take away here is the scope of the promotions. On Pack gifts & Gift with Purchase Promotions do work.

Click to view slideshow.

Here are a list the companies who are offering on-pack or gift with purchase promos in photos above.

This blog reminds me of our previous Case Study for Promo Items at Best Buy in New York – Online Games & Offline Toys. You might also like to check out our blog on Rockstar Games Merchandise.

What promotions are taking place to drive sales of console and computer games in your market?

Filed under: manufacture in china, promo gifts, Promotional Products Tagged: branding, business, gift with purchase, marketing, on pack gifts, Promotional merchandise, Promotional Products

Gift with Purchase Promo: Scented Candle Set

Christinaodm — Tue, 31 Jan 2012 17:00:11 +0000

Tampinese Mall GWP : Candle Set Promo Gift...

Receive a Scented Candle promotional gift set as your exclusive gift with purchase of $50 and above at Tampinese Mall in Singapore.

A very thoughtful promotional item for your customers, a form of relaxation one may get at home. Packaged in a nicely designed box, customers do not have to worry about breaking it. You may even market and advertise your business by printing a sticker with your logo on it.

Thinking of a more unique promotional product? How about creating different molds for different shapes of candles. This can be customized in terms of colour and size as well.

Please do not hesitate to contact ODM for further inquiries or check out our ODMAsia website for more ideas!

See below for more promo ideas…

Filed under: manufacture in china, Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: branding, business, gift with purchase, marketing, Marketing and Advertising, on pack packaging, promotional gifts, promotional items, Promotional merchandise, Promotional Products, www.odmasia.com

Gift Redemption by Broadway & Hong Kong Disneyland

Ideas.A.T.hk — Tue, 31 Jan 2012 09:07:23 +0000

Celebrate the ‘Different Joys in Life’ with Broadway electronic chain store in Hong Kong! Collaborating with Hong Kong Disneyland, Broadway is currently holding this promotion and is giving out more than 30 promotional gifts with purchase.

Promo Roll Up Banner

How to raise awareness for your promotion?

Your promotion can only be effective if people are aware of it. Broadway did a good job promoting this promotion. Advertising banners can been seen outside or near the stores, catching the attention of many. With the help of famous Toy Story’s characters, it can reach out to more people, increasing the success of this promotion.

Categorize your gifts According to Theme

The promo gifts were grouped into 7 categories, each representing the different joys in life. From Joy of Sharing, Traveling, Creation, Content, Celebration, Being Carefree and Fun Times with Joy. This is a great way to create hype for the promotion. Differentiate your brand by getting away from the usual giveaways. Go the extra miles and spoil your customers with choices.

Broadway Promotion Series

Every category targets customers of specific product models. From the picture below, you can see that the gifts from ‘Joy of Sharing’ series are for customers of this particular LG fridge model.

Broadway Promo

The gifts from the ‘Joy of Traveling’ series are for customers of this particular Samsung fridge model.

Broadway Promotion

As these gifts are applicable to the mass market, they could be easily paired up with any household electronic appliances in the store. Customers can then choose their favorite gift from the selected range and keep it for long term usage. This can prevent customers from rejecting a gift that they don’t need or don’t like.

Check out the brands that are participating in this promotion…

Broadway Promotion Brands

Keep following our blog to learn more about the individual promo gifts in this promotion.

For other related posts…

Filed under: Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: advertising agents, branded, branding, business, gift with purchase, Hong Kong, marketing, Marketing and Advertising, on pack gifts, promotional gifts, promotional items, Promotional Products, Promotional Solutions, www.odmasia.com