Simply spend SGD$188 (US$140) on Martell products and you can get a free document bag as a gift with purchase. The bag does not really look all that attractive but we like the addition of a lucky draw to win an Apple iPad.  We like having 2 promotions together allowing for small instant gratification and chance to win big price.

See also other gift with purchase promotions spotted at duty free shops recently:

• Benedictine D.O.M Promotional Product
• Johnnie Walker Promotional Product
• Ballantines Gift with Purchase Promotion

The collection is made up of 6 plush artist bears from New York, Amsterdam, Barcelona, Rome, London and Paris released on the 11^th August, and another 3 bears from Tokyo, Hong Kong and Shanghai on the 15^th September. The promotion lasts until October 19^th 2010.

This complex promotional system is a win-win for all parties:

• Your clients will be tempted to buy additional objects of your brand, and your brand visibility becomes very high. Indeed, 7 eleven shops are located all over Hong Kong, and are open 24/7
• Your promotion encourages 7 eleven customers to buy more or to become loyal, therefore the shop will be more than happy to accept your offer
• Your customers enjoy a special offer they cannot find elsewhere

If you think of adopting a similar promotional system, we can help you find the right promotional gift with purchase and objects to purchase to go along with it, through our sourcing office and invention incubator.

This promotion accompanied by Paddington Bear boxes of chocolate, pens and other branded items that you can purchase together.

Cédric Malo‘s new design offers a larger glass to pour more ice cubes in and remind clients of the summer atmosphere for this Pastis brand (very famous in South of France).

Gifts with purchase are always a great way to assure a sale and communciate this new style to their clients.   ODM like the new designs and this promotional mechanism for comminicating.  This group offer gifts to their clients and sponsor big events so we will see lots more promotional products around this branding effort..

Do not hesitate to contact ODM for new designs and to learn about other promotional campaigns using glass.

This month for the release of Shrek 4 Je lis déjà offers a nice on pack covermount, a gift with purchase to enjoy the last of the holidays.   (promo coincides with back to school season)

The A kit of 3 outdoor games featured on this on-pack are a triangle frisbee / normal frisbee  /boomerang. Not sure why a magazine would decide to give away 3 such similar gifts on 1 magazine but sure they had their reasons – maybe cost implications for buying without having to group a selection promotional gifts from the different factories.  However, grouping orders from a few factories should not be a problem for most buying offices.   ODM suggest this is not a good promotional campaign for this reason.

Below are some amazing statistics:

• In the US, around 18% of the population played poker last year
  
• 72% of the Poker Player Alliance members in the USA have some college education
• 75% of them are between 30 and 64 years old
• 47% earn more than $ 50 000 a year*

A poker chip case can be seen as a winning gift. Associate your brand with luxury, high rollers, fun, games & luck.    You can customize the sets by size, shape and colors (even the chip colours).   Captive audience since poker games usually last for hours.

Be careful if you feel that your brand should not be associated with gambling.   This decision really depends on the country of the recipients and the company which is gifting the set.

*According to the latest 2009 PPA survey

Related Articles

• On Poker: Online poker not likely to be regulated soon in U.S. (mysanantonio.com)
• Playing Poker in a Casino (wagerinsider.co.uk)

Whilst the digital meter gives you an accurate reading for the amount of sunshine over a few hours, if you wish to offer your clients a similar but simpler UV measuring gadget.  We suggest the UV meter card, simply a UV sensitive strip which changes from white to a shade of purple when exposed to UV radiation.   It is much cheaper than the previous UV meter and can be incorporated more easily on garments.

Ultra-Violet meters make a perfect promotional gift for your customers and really show you care about their wellness.   Key advantages…

• help you regulate your sun exposure and reduce risk of burning & associated skin cancer by measuring the intensity of ultraviolet light
• small and light -can easily by carried in a handbag or a beach bag.
• very innovative gadgets, unisex and for and all age groups.
• Easily customizable in shape and design with your colors and logo.
• electronic version warns you when your risk of sunburn becomes high through a count down and an alarm sound
• electronic version also very easy to use: the device is equipped with an on/off button, and only needs to be directed towards the sunlight for a few minutes. A 4 AA classic battery is required

Related Articles

• Skin Cancer Protection is Vital During the Summer Months (mindbodyfitness.suite101.com)

Based on the simple Sarobag design, for mass production a worker could make 40 pieces of Sarobag in just an hour.   Main tool is a simple sewing machine.

Below is a picture of our factory workers assembling a mass production run of bags. The sample room is generally out of bounds to cameras reflecting sensitive nature of all new product development.

Less than 10 days after choosing the fabric our factory sent back finished samples of Sarobags to us in Hong Kong.

Simply purchase any bottle of D.O.M and you are entitled to a purchase with purchase promotion foldable bag for just SGD$5(US$3.70).

Bags can be easily customized with logos and tie in easily in almost any form of promotions. Some other duty free bag promos we spotted:

• Duty Free-Johnnie Walker Promo
• Duty Free- Jurlique Tote Promo

See also our newly developed bag, the Sarobag

This brand has spread globally and developed licensing arrangements worth more than $1 billion annually. Hello Kitty can be found on a variety of consumer products ranging from school supplies to fashion accessories to credit cards to even cars!

Flip Flops are a very simple to produce and can come in different colours, shapes or materials. It is a very efficient way to promote your brand since your clients will wear them openly especially at summer time.

Have a look also at related blogs mentionning flip flops (called Thongs in Australia).

• Brazilian brand Havaianas
• Topless Slipper Manufacture
• Bottle Opener Sandals- Summer Promotional Product.

The show has been broken down into 3 different segments as has been the case in recent years.   The phases of the Canton fair and product breakdown are as follows.

Phase 1: October 15-19, 2010

Phase 2: October 23-27, 2010

Phase 3: October 31- November 4, 2010

ODMasia staff will be visiting the show on all 3 phases.   We will also be exhibiting at the upcoming Kenfair Mega show held in Hong Kong’s Convention and Exhibition Centre (See location map).

As the date of the Mega show falls in the middle of the Phase 1 & 2 of the China Import and Export Fair this means that many buyers can come to see us in-between phases at the Wanchai Exhibition Center.