Promotional Products. ODM Group » business

Kellogg’s exercise mat

jaimeodm — Sun, 13 May 2012 07:00:43 +0000

Looking to shape up your body this summer? This promotion from Kellogg’s might just be the right one for you! Kellogg’s sub-brand, Special K, is giving away an exercise mat with pin code redemptions found on their cereal box.

Kellogg's exercise mat

There are 3 combinations of obtaining the gift; either submit 2 pin codes from cereal boxes, 4 pin codes from cereal bars or a combination of 2 and 1 pin codes from the bars and box respectively.

Kellogg's exercise mat

This striking red mat is a multi-purpose mat that is especially useful for yoga or pilates practitioners. However, if these activities are not your cup of tea, fret not because the brand has come up with a workout guide on their website for steps on how to exercise using the mat.

ODM loves this incentive product as it motivates one to lose weight. Its shade is associated to the brand’s signature colour and its design gives no compromise to its functionality. The only aspect this promotional merchandise is lacking in is a logo.

As most exercise mats are made up of PVC, there are different methods of branding the mat. You can opt to do a silk screen printing or heat transfer onto the mat. Through branding, one can increase their product’s visibility against competitors and heightening brand recall in the process.

So are you ready to sweat it out? If this promotional gift is not what you are looking for, you can always drop by our Promo Gift Blog for more ideas!

Here are other related posts:

Gift with Purchase Promo Singapore : Leggo On Pack Plate

Christinaodm — Thu, 10 May 2012 06:47:41 +0000

On Pack Promos Singapore: Leggo Promotional Plate

Plates make great On Pack Gifts especially for companies in the Food & Beverage industry. Cereamic, Plastics or Melamine plates could be some of the options for this promotional product – each have different properties, perceived value and of course production cost.

Here we see Leggo offering a promotional plate as part of its Gift with purchase Promo in Singapore. As a producer of pasta sauces and products, this promo is complementary to what the business has to offer. The On Pack Packaging may have stolen some advertising credits with the word “Free!Plate”, which definitely stood out from the shelves.

However, ODM felt that this On Pack Promo could be improved by showing how this promotional product looks.This could encourage customers to purchase it if it had a particular theme to the designs. We have mentioned how POS display is crucial in driving purchase and sales, a factor that should not be neglected.

If you require any assistance in your upcoming promotional campaign, please feel free to contact us and we will start brainstorming some ideas for you!

See below for some ideas that you may find useful for your next event!

Promotional Product France – Panzani GWP

Thibaut — Wed, 09 May 2012 18:00:02 +0000

Panzani, a famous pasta company in France, has set up an online boutique which offers a lot of amazing promotional products.

Panzani Online Store GWP

Simply place your order now and start collecting the “Panzani points” on every promotional pasta pack! These points can be used to purchase the promotional merchandise at a special rate.

Panazani GWP - Promotional Apron

ODM feels that the branded apron is an excellent promotional gift as it is relatively related to what the business has to offer. On top of that, this branded promotional item can be used for a long period of time, hence, enabling long run visibility.

Besides the red apron, the Panzani spaghetti tin is also branded with its logo. Not only it is a cool addition to your kitchen tools but also acts as reminder to enhance brand recall. What do you think of these promotional products?

Spaghetti Tin Box - Panzani GWP

If you want to know more about pasta promotion, check out these related blogs:

Corporate Gifts Singapore – Citibank Promotional Photo Frame

Christinaodm — Tue, 08 May 2012 01:54:56 +0000

Companies are always looking for new Corporate Gift Ideas for their promotional campaigns as well as promotional gifts for their customers. We have previously commented on Citibank’s Earphone Giveaways and Tiger Plushes in Hong Kong. Here in Singapore, Citibank reward their customers for their custom with a promotional product for their birthday!

Promotional Gifts Singapore - Citibank Photo Frame

This promo gift comes with a printed plastic cover and beneath it lies a “PU leather” photo frame. What we love about this giveaway is the form of branding. Embossing certainly helps to create distinct visual effects and marks, enabling high brand recall and increases the perceived value of this item.

For more related posts, check out the following…

See below for more ideas on Business/Corporate Gifts…

Video Blog – Hong Kong Gift & Premium Show

Thibaut — Mon, 07 May 2012 08:08:13 +0000

If you didn’t have the chance to visit the HK Gifts show this year why not check out another one of our videos. Here is an “express” visit of the different booths so you can see how one of our clients would walk the show.

Check out some of the related blogs that we did on trade shows…

See also our first Promotional Product Booth Time Lapse Video.

Promotional Gift Ideas For October

jaimeodm — Mon, 07 May 2012 07:02:37 +0000

Try planning your promotional campaigns with at least 5 months advance planning. ODM are now focussing on October Promotional Products! We have noted a few special dates around the world that might require a gift to commemorate the occasion.

Promotional ideas for October

For Spain’s National Day, we suggest a pin in the shape of the National flag, a bull or even a combination of these 2 objects! Pins are actually a relatively cheap form of promotional gift but depending on the size, it can be easily misplaced. On the other hand, you might want to consider a ham cutting stand to slice your favourite Serrano ham for friends and family. This tool can be personalized with acid etching on it.

As for Turkey’s Republic day, why not customize your own coffee set to enjoy a cup of the home brewed beverage. You can choose to have your country’s flag or date labeled on it. Alternatively, since Turkey is known for their Doner kebabs, a great gift would be a kebab skewer set. The top of the skewer could be easily customized by having it twisted into a different shape or attaching an epoxy logo on it.

With China’s National day coming up too, there will sure to be a Diabolo, or Chinese yoyo, performance put up by jugglers. Do you know you can design your own diabolo by heat transferring your own logo or patterns on the body of it? Another popular Chinese cultural item that you can gift would be a pair of chopsticks as you can decide the type of material it should be made of, pattern and even the length of it.

If you are still confused as to which gifts you would love to have to celebrate a special occasion, you can check out our Promo Gifts blog for more ideas or the links below, for related blogs!

Maxwell House Sales Promotion – On the move again in China

josephhaagensen — Mon, 07 May 2012 03:03:25 +0000

Maxwell House are a well established coffee company that focus on the instant end of the market. They are currently offering this great promotional mug in Zhuhai supermarkets so you can enjoy a revitalising Maxwell House 3 in 1 instant wherever you go.

China has a growing consumer culture and coffee is now becoming a commonly consumed product. Companies like Maxwell House & Nescafe are locked in competition to tap into the vast pool of potential Chinese consumers. A great way to boost impulse sales and increase brand awareness is by offering useful promotional items (such as mugs) that act as a great incentive and provide advertisement space.

Maxwell House GWP

ODM group like this promotion because the gift with purchase combines several essential marketing elements!

1. The branding increases the perceived value of the product and turns an everyday mug into a collectable item.

2. The mug acts as a great incentive to purchase and provides mobile advertisement space.

3. The on-pack promotional increases chances of impulse sales and gives the product a larger shelf face.

Many companies use mugs as promotional items because they are cost effective and work well. If you’re interested in designing your own promotional mug please don’t hesitate to contact a member of our team.

For more interesting articles about promotional merchandise please check out the following;

Reversible travel bag

jaimeodm — Sat, 05 May 2012 07:00:38 +0000

Recently, one of ODM’s staff went down to the 111^th Canton Fair and spotted this 2-in-1 item. This pouch looks bulky because once it is unzipped and reversed; it would become a spacious travel bag.

Reversible travel bag

The blue reversible travel bag is made up of polyester and is not only light weight but also water proof. This feature allows it to be easily washed and dried. The product also comes in handy when one needs to store more things than their current bag can hold. Furthermore, it is compact and can be conveniently put into one’s carrier.

This bag can be a great promotional gift for travel agencies who are looking to give away something simple yet useful to their customers. One can choose to change the colour of the bag or even into a different shape. Remember our blog post on the eco friendly beer bottle bag?

As with other promotional products, this item can be branded as well. Branding is crucial to enforce brand recall in the long run. There are many methods of doing so on this product – silk screen printing, pad printing, heat transfer and embroidery.

So, if you are interested to make promotional items for your business, you can always visit our website dedicated to promo gifts, www.promogiftblog.com or feel free to contact ODM for assistance.

You may want to take a look at other bag related posts here: