Promotional Products. ODM Group » china sourcing office

Promotional Product France – Panzani GWP

Thibaut — Wed, 09 May 2012 18:00:02 +0000

Panzani, a famous pasta company in France, has set up an online boutique which offers a lot of amazing promotional products.

Panzani Online Store GWP

Simply place your order now and start collecting the “Panzani points” on every promotional pasta pack! These points can be used to purchase the promotional merchandise at a special rate.

Panazani GWP - Promotional Apron

ODM feels that the branded apron is an excellent promotional gift as it is relatively related to what the business has to offer. On top of that, this branded promotional item can be used for a long period of time, hence, enabling long run visibility.

Besides the red apron, the Panzani spaghetti tin is also branded with its logo. Not only it is a cool addition to your kitchen tools but also acts as reminder to enhance brand recall. What do you think of these promotional products?

Spaghetti Tin Box - Panzani GWP

If you want to know more about pasta promotion, check out these related blogs:

Video Blog – Hong Kong Gift & Premium Show

Thibaut — Mon, 07 May 2012 08:08:13 +0000

If you didn’t have the chance to visit the HK Gifts show this year why not check out another one of our videos. Here is an “express” visit of the different booths so you can see how one of our clients would walk the show.

Check out some of the related blogs that we did on trade shows…

See also our first Promotional Product Booth Time Lapse Video.

Maxwell House Sales Promotion – On the move again in China

josephhaagensen — Mon, 07 May 2012 03:03:25 +0000

Maxwell House are a well established coffee company that focus on the instant end of the market. They are currently offering this great promotional mug in Zhuhai supermarkets so you can enjoy a revitalising Maxwell House 3 in 1 instant wherever you go.

China has a growing consumer culture and coffee is now becoming a commonly consumed product. Companies like Maxwell House & Nescafe are locked in competition to tap into the vast pool of potential Chinese consumers. A great way to boost impulse sales and increase brand awareness is by offering useful promotional items (such as mugs) that act as a great incentive and provide advertisement space.

Maxwell House GWP

ODM group like this promotion because the gift with purchase combines several essential marketing elements!

1. The branding increases the perceived value of the product and turns an everyday mug into a collectable item.

2. The mug acts as a great incentive to purchase and provides mobile advertisement space.

3. The on-pack promotional increases chances of impulse sales and gives the product a larger shelf face.

Many companies use mugs as promotional items because they are cost effective and work well. If you’re interested in designing your own promotional mug please don’t hesitate to contact a member of our team.

For more interesting articles about promotional merchandise please check out the following;

Absolutely rocking bottle packaging from Absolute Vodka

josephhaagensen — Fri, 04 May 2012 01:46:01 +0000

Absolute Vodka are well known throughout the world for their up market fashionable vodka and differentiate themselves from the rest of the market by aiming at specific niche groups via their different blends of exquisite vodka. This new ‘Rock Edition’ is clearly aiming at a certain social group and offers a unique rugged bottle that gives the product a higher perceived value and more brand awareness. Due to the nature and design of this bottle Absolute have effectively created a collectable item that will be used as an ornament that will provide ongoing advertisement for Absolute long after the initial product has been consumed.

Absolute Vodka hold a strong position in the premium vodka market due to effective marketing and modern branding that appeals to a large audience. Bottle packaging is a great way to introduce a new product to market because it’s a cost effective promotional item that is simple to design / product and gives great end game results that include broadening the targeted market and boosting overall value / brand awareness.

If you’re interested in designing your own bottle packaging or require marketing solutions please contact a member of our team and access our extensive knowledge and expertise in this area.

For related blogs please check out the following;

Promotional Products Video

Conor — Wed, 02 May 2012 10:48:11 +0000

If you visited the HK Gifts show in April 2012, why not take a look at this Time Lapse video and see if you can spot yourself or colleagues. It was a busy 4 days with somewhere between 400 – 500 people visiting our booth.

If you can’t see the video, click here.

Day 2 was by far the busiest on the ODM Booth. Last year there were 46,000 visitors to the overall show. Our team expects that 2012 was a much busier year than 2011.

Promotional Products videos usually focus on new products. We will have some new product showcase videos in a few weeks. If you have a look to the picture below, maybe you could recognize some member of our team.

ODM Promo Gift Team

Click here for our Previous Posts on this show.

GWP Uno & Watsons – Handy towel On Pack Promo

josephhaagensen — Sat, 28 Apr 2012 09:22:51 +0000

Uno, a well known cosmetics brand famous for mens skin care are currently offering this great gift with purchase in Watsons stores throughout Zhuhai. This is a great promotion for the customer that is in need of a new gym towel to go along with added benefit of premium skincare.

Towels are very popular promotional gifts due to the fact they are always needed, cheap to produce and provide fantastic mobile advertisement space. Towel promotions can often be spotted in various cosmetic stores and are seen by some as collectable items due to the design and branding. This promotion works well because it turns an everyday item into mobile advertisement though the use of striking colours and clear branding.

If you’re interested in designing and producing your own promotional towel please don’t hesitate to contact a member of our team. We are more than happy to assist with all of your marketing and promotional needs.

For related articles check out the following;

Gift With Purchase – Breakfast Bowl by Banania

Thibaut — Wed, 25 Apr 2012 09:30:09 +0000

Easter is a key date in the French calendar and most food brands run promotions around the Easter theme. Go to any French supermarket and you will be overwhelmed by Easter GWP promotions.

Here is a promotion I spotted in Carrefour. Banania, a famous coffee/hot chocolate powder brand, is giving away branded Banania breakfast bowls to customers who purchase Banania’s mini Easter eggs.

The breakfast bowl is bright and colorful. It will make a great impression on parents in search of Easter gifts for their children!

Check out other Easter and chocolate promos here :

Colgate Hello Kitty on-pack mug promo

josephhaagensen — Fri, 20 Apr 2012 03:33:45 +0000

Pick up this eye catching gift with purchase promotion in supermarkets across Zhuhai in China. When purchasing two of Colgates 360 toothpaste tubes you can enjoy this fantastic Hello Kitty branded mug.

Colgate GWP promo

We like this promotion because Colgate have effectively combined a very popular anime icon with an every day essential product. Hello Kitty has an enormous world wide fan base and this not only boosts brand awareness for Colgate but increases the chance of an impulse sale due to the nature of the GWP. It is also highly beneficial to Sanrio as it secures free advertisement space in every household that purchases the product.

For related articles and new promotional products keep your eyes on ODM;

Colgate are a well established company throughout the world for supplying high quality tooth paste. In China brands such as Colgate and one of their main competitors (Crest) are associated with western quality and have a high rate of consumption.