Promotional Products. ODM Group » in pack packaging

Promotional Gift – Colgate Offers Limited Edition “Sponge Bob” Mug

Thibaut — Mon, 06 Feb 2012 08:50:53 +0000

Spotted in NTUC Outlets in Singapore, Colgate is currently offering a gift with purchase promo to drive sales. With every purchase of a toothpaste, customer would get a free promotional mug.

Colgate On-Pack Promo

In partnership with the famous cartoon mascot Sponge Bob, the mug is in this case the perfect promotional gift for many reasons. What we love about this promo…

Conventional – multipurpose item, can be used repeatedly and great inventory to the kitchen.
Attractive – there are a large number of children or Sponge Bob lovers who will buy this toothpaste due to this promotional gift
Branding – Colgate trademark is visible on the lower right of the cup, reminds consumers of your brand every day

Colgate whole range of promotional mugs...

Coming in 4 different designs, this collectible series would encourage repeated purchase just so customers could own the whole range. A very smart promo by Colgate.

Check out more related posts on mugs below!

Filed under: manufacture in china, Market Trends, Marketing, promo gifts, Promotional Products Tagged: branding, gift with purchase, in pack packaging, incentive products, marketing, Marketing and Advertising, mascot, on pack gifts, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products

Promotional Packaging – limited edition flask sleeves by Hennessy

charityrobertson — Sun, 29 Jan 2012 22:04:52 +0000

Here is an interesting case study, for the beverage industry, on how to promote your brand using special packaging. After bottle coats, the latest marketing trend in the drinks industry highlighted on our blog, here come flask sleeves!

Promotional Packaging by Hennessy

Hennessy promotional packaging - flask sleeves

Hennessy just launched these limited edition flask sleeves. Though we have encountered many bottle coat promotions throughout the past, this is the 1st time we have spotted such original packaging for this format of bottle.

The sleeve is made out of silicon rubber and is therefore highly resistant. It could be re-used as many times as you want on any Hennessy flask.

The sleeves come in a variety of vibrant, stylish colours including red, yellow, purple, and green. The sleeves are not actually branded as there is a frame to show off the bottle label. This was a smart move by Hennessy as refraining from branding every last element of the packaging testifies of the brand’s prestige and good taste.

The nice slip resistant grip makes it perfect for fishing trips, making you even more likely than before to re-use the Hennessy flask bottle in slippery situations. It reminds us greatly of the Octopus Coolie ODM developed.

Check out other interesting promotions here :

Filed under: manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products Tagged: branded, branding, china sourcing office, in pack packaging, marketing, new ideas, on pack packaging, promotional items, Promotional merchandise, Promotional Products

Promotional Gifts – two Armagnac glasses by Samalens

charityrobertson — Sat, 28 Jan 2012 04:46:28 +0000

Here is quite classic style of boxed promotional set for the drinks industry. Samalens, a French producer of Armagnac, is running a gift on purchase promotion in French supermarkets and beverage stores right now.

Samalens gift on purchase promotion

For each bottle of Samalens Armagnac, customers receive two free Armagnac glasses. What’s more this in-pack gift is packaged in a beautiful wooden case. These two items make great incentives for purchase and really captivate the shopper’s attention – the presentation make it an excellent gift.

The box is printed with the brand’s logo in gold. Of course one could easily imagine ways of further customizing and individualizing both the glasses and the case : engraving, customizing the shape of the box, bottle coats etc.

Check out other drink promos here :

Filed under: manufacture in china, Marketing, New Products, promo gifts, Promotional Products, Uncategorized Tagged: branded, china sourcing office, drinks, gift with purchase, in pack packaging, incentive products, marketing, Marketing and Advertising, promotional gifts, promotional items, Promotional merchandise, Promotional Products, wine collector

Valentine’s Day Promo – Sauza Tequila at Delhi Duty Free

Ideas.A.T.hk — Fri, 27 Jan 2012 04:15:20 +0000

Promotional Ideas for upcoming Valentine’s day campaigns. Take a look at this special Valentine’s day promotion by Sauza Tequila. This beautifully decorated promo gift pack can be found in Delhi duty free store, aiming to attract the attention of travelers. Customers could get to enjoy an excellent cocktail set when they buy 2 bottles of tequila.

Sauza Tequila Promotion

The gift pack consists of 2 cocktail glasses and a mixer. Very simple and thoughtful gifts to create little romantic party for couples. We like the choice of color on the mixer too. By having bright colors, promo gifts can effortlessly gain attention when placed at home even after use.

Promo Gift Recipients get frequent reminders of the brand, thus indirectly increasing sales. We recommend the brand to have their logo engraved on the glasses to add value to this promo. Not only additional advertising could be created, the attractiveness of the promo could also increase.

Read our blog on how to choose from all the types of drinks glasses.

For other related posts…

Filed under: Market Trends, Marketing, promo gifts, Promotional Products Tagged: advertising agents, branded, branding, business, gift with purchase, in pack packaging, marketing, Marketing and Advertising, promotional gifts, promotional items, Promotional merchandise, Promotional Solutions, www.odmasia.com

Promotional Gift Ideas – GWP Doll by Miss Corolle

charityrobertson — Fri, 27 Jan 2012 02:21:08 +0000

Miss Corolle, a well known French doll maker, has collaborated with various companies to make quality promotional gifts for children. For example, here is a promotional gift idea that should appeal to little girls. Miss Corolle partnered with a perfume company to design a special gift pack last Christmas in France.

The gift pack included a perfume bottle and a Miss Corolle doll. Even the perfume bottle had been customized : it had a Miss Corolle doll cloth dress stuck onto its front. This package made a lovely Christmas present for little girls.

Miss Corolle promotional gift doll

Of course this type of promotional gift could be used at many occasions. For example organizers of events targetting children could use it as a promotional gift for the participants. The doll could be dressed with clothes in the company’s colors and could be branded with the logo. For higher end campaigns this could be one of a basket of promotional products for redemption.

Here are some other promotional gift ideas for children :

Filed under: manufacture in china, Marketing, New Products, promo gifts, Promotional Products, Uncategorized Tagged: branded, Christmas promotional gifts, gift with purchase, in pack packaging, incentive products, new ideas, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products

Promotional Gifts – Glitter Purse by Disney

charityrobertson — Tue, 24 Jan 2012 04:40:01 +0000

Disney created a whole range of on pack gift promotions for parents last Christmas. These special packs made Christmas shopping a whole lot easier for busy parents. Each pack consisted of a perfume, an accessory and a free gift. Each pack was packaged in an eye catching box. The packs each had one particular theme : one of the Disney licensed characters.

Promotional Gifts - Sparkling Purse by Disney

After the Cars pack and the Princess pack here is the Tinker Bell one! Each box contains:

A Pixie Power perfume
A Pixie Power Body Mist
A free gift on purchase glittery purple purse

The promotional product used here is original and makes a great incentive for purchase. So does the elaborate packaging. Think of using in pack gifts to attract customers attention to your brand.

Check out other kid’s promotional productideas here :

Filed under: manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, Uncategorized Tagged: Christmas promotional gifts, gift with purchase, in pack packaging, incentive products, marketing, Marketing and Advertising, new ideas, on pack gifts, promotional gifts, promotional items, Promotional merchandise, Promotional Products

Special Display and Promotional Gift for Paco Rabanne’s Gold Fever Perfume

charityrobertson — Tue, 24 Jan 2012 00:38:15 +0000

Paco Rabanne, a famous Spanish fashion and perfume creator, has understood how to make its latest perfume visible in stores. Competition is fierce in the perfume industry. Go to any airport duty free store or cosmetics store and you’ll find yourself overwhelmed by the choice. Standing out is therefore vital for brands.

Brands have different tools they can use in their marketing mix to create brand awareness. Here are a few possibilities: packaging, gifts on purchase, lucky draws, loyalty reward schemes etc.

Display for Paco Rabane's New Perfume

Paco Rabane Gold Fever perfume bottle and gift on purchase

Paco Rabanne has chosen to promote its perfume by introducing eye catching displays into retail stores.

Their new perfume, Gold Fever, is shown off in golden safes that convey the brand’s image: luxury and prestige.

What’s more customers who purchase the perfume receive a free gift on purchase : a mini golden key ring.

Both the key ring and the bottle design copy the know Regent diamond, which is on display at the Louvre and is considered the most beautiful in the world!

Check out other ways of asvertizing a cosmetics brand here :

Filed under: Company Culture, Inventions, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, Uncategorized Tagged: Christmas promotional gifts, gift with purchase, in pack packaging, incentive products, marketing, Marketing and Advertising, new ideas, on pack gifts, promotional gifts, promotional items, Promotional merchandise, Promotional Products

Promotional Gifts – Sesame Street Bowl by Colgate at Mannings, HK

charityrobertson — Mon, 23 Jan 2012 02:06:31 +0000

Following the numerous articles about licensed characters, due to the recent Licensing Show held in Hong Kong, here is a great example of how a company use them to promote its brand. Colgate, a famous toothpaste brand, has taken advantage of the new Muppet Movie coming out to boosts its sales.

Promotional Gift - Muppet bowl by Colgate

It is running a gift on purchase promotion whereby each customer who buys two tubes of toothpaste receives a free bowl. The bowl is decorated with two Sesame Stree t licensed characters : Elmo and Cookie Monster. This promotion can be found in any Mannings shop in Hong Kong.

Check out other HK promotions or licensed characters here :

Filed under: China Living, manufacture in china, New Products, promo gifts, Promotional Products Tagged: branded, HK fairs, hk promos, Hong Kong, in pack packaging, incentive products, on pack gifts, promotional gifts, promotional items, Promotional merchandise, Promotional Products, trade fair

Promotional Princess Pack by Disney

charityrobertson — Thu, 19 Jan 2012 10:41:15 +0000

Here is a promotion that should please little girls! Disney has designed a gift pack around the Princess theme. I spotted this promotion in French supermarket Carrefour. The main product is a child’s perfume but the pack also includes three in pack gifts :

A crown
Two Hair Clips
A hair comb

Promotional Princess Pack by Disney

Disney is using three of its famous licensed characters to promote the perfume : Sleeping Beauty, Cinderella and Beauty from Beauty and the Beast. What’s more the whole pack has been made with bright pink colors to attract little girls’ attention in supermarkets.

Licensed characters form a great marketing tool to promote ones brand. What with the recent licensing trade show in HK, there are dozens of new and original characters to discover via ODM :

Filed under: Company Culture, Industrial Products, Inventions, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair Tagged: branded, Christmas promotional gifts, Hong Kong, in pack packaging, incentive products, new ideas, promotional gifts, Promotional merchandise, Promotional Products, trade fair

Promotional Gift Idea – Magnetic Bookmarks

Ideas.A.T.hk — Wed, 18 Jan 2012 14:00:04 +0000

Here is another simple yet useful promo product that is suitable for any industry. Magnetic bookmarks are very effective marketing tools, suitable for event giveaways or on-pack gifts.

Vitamin Water Promo

Take a look at how VitaminWater gained free advertising by giving away these bottle shaped bookmarks.( Check out the other Promo Campaign by VitaminWater HK.) What a great way to remind customers of brands or products even after purchase.

We like it as a promo gift because it is…

Affordable
Light weight, suitable for on-pack packaging
Easy to Produce
Applicable to anyone
Customization is available

Promo Idea for Corporate Gifts

The High End Option…

Same product, similar functions, but in a different style. The synthetic leather and stitching border design make this bookmark a perfect corporate gift. Emboss or deboss your logo onto this gift to further add value and increase overall attractiveness of promotion.

This bookmark can also act like a clip/organizer for keeping papers tidy. A convenient and multi-purpose tool that customers can carry around with.

For other related posts…

Filed under: Market Trends, Marketing, promo gifts, Promotional Products, Uncategorized Tagged: advertising agents, branded, branding, business, gift with purchase, Hong Kong, in pack packaging, marketing, Marketing and Advertising, new ideas, on pack gifts, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products, Promotional Solutions, www.odmasia.com