Promotional Products. ODM Group » learning innovation

Promotional Idea – Thumb Rings

Josiah — Wed, 16 May 2012 20:00:08 +0000

Who said the best promotional products have to be the biggest or the most expensive? We’ve all used cost effective promotional item such as the silicon wristband at some stage. A simple accessory such as this promotional thumb ring can work wonders in promoting your brand name too!

New Promotional Idea - Thumb Ring

Much like the silicon bracelet, this promotional item can be embossed or debossed with a logo to increase brand awareness. It can be produced in different bright colours which captures the attention of customers. Due to its trendy outlook, it works as the perfect promotional gift especially for the younger generation.

Promotional Tool - QR Code Thumb Ring

This inexpensive product can be an incentive gift of an in-pack promotion to drive sales for a brand. Alternatively, it can be given away as a promotional gift during promotional events to enhance brand recall. A QR code can be printed on the ring to provide information to customers about a certain brand. With the rising popularity of the QR code, companies and brands can easily promote their brand name in an instant. A perfect promotional tool for an effective promotional campaign!

Feel free to contact us if you need help in brainstorming a promotional idea for your upcoming marketing campaign. Our team of trained staff will be more than willing provide you with some really cool ideas that is suitable for your core business!

Check out these cool promotional merchandises in the marketing for inspiration:

Promotional Idea: 2-in-1 Bottle Opener/Cap Collector

Josiah — Fri, 11 May 2012 12:00:10 +0000

A really cool promotional product can be the result of a simple combination of everyday products. The 2-in-1 bottle Opener/Cap Collector is an excellent example to illustrate this!

Cool Promotional Idea - 2-in-1 Bottle Opener/Cap Collector

At first glance, this promotional item looks like any regular water bottle. Upon closer inspection, you’ll realise that it incorporates the idea of a bottle opener and water bottle. This promotional item comes in handy to people who enjoy watching games with their friends. No more hassle of finding the trash bin and missing that crucial moment in a game!

Promotional Gift - Promotional Bottle Opener/Cap Collector

What ODM really loves about this nifty item is that it can be easily branded with a company logo to enhance brand awareness. Given it’s functionality, it creates a free advertisement whenever the product is being used. Doubled with it’s durable characteristic, it helps guarantee long term visibility which could boost brand recall. With such a multi-purpose and effective promotional idea, what are you still waiting for?

Doesn’t this remind you of our very own 4-in-1 Coolzee?

Feel free to contact our ODM team here if you’re interested in customising your own promotional merchandise for your upcoming marketing campaign!

Here are other related promotional gifts which might help you in brainstorming for your marketing campaign:

You can also check out our beer promos website for more information..

Maxwell House Sales Promotion – On the move again in China

josephhaagensen — Mon, 07 May 2012 03:03:25 +0000

Maxwell House are a well established coffee company that focus on the instant end of the market. They are currently offering this great promotional mug in Zhuhai supermarkets so you can enjoy a revitalising Maxwell House 3 in 1 instant wherever you go.

China has a growing consumer culture and coffee is now becoming a commonly consumed product. Companies like Maxwell House & Nescafe are locked in competition to tap into the vast pool of potential Chinese consumers. A great way to boost impulse sales and increase brand awareness is by offering useful promotional items (such as mugs) that act as a great incentive and provide advertisement space.

Maxwell House GWP

ODM group like this promotion because the gift with purchase combines several essential marketing elements!

1. The branding increases the perceived value of the product and turns an everyday mug into a collectable item.

2. The mug acts as a great incentive to purchase and provides mobile advertisement space.

3. The on-pack promotional increases chances of impulse sales and gives the product a larger shelf face.

Many companies use mugs as promotional items because they are cost effective and work well. If you’re interested in designing your own promotional mug please don’t hesitate to contact a member of our team.

For more interesting articles about promotional merchandise please check out the following;

Promotional Product Singapore – Carlsberg Cooler Bag GWP

Thibaut — Sun, 06 May 2012 04:15:32 +0000

Summer is coming… It’s time to promote cold drinks! Carlsberg has well understood the message : the brand is offering a lot of different promotional products. As you have probably seen on our previous blogs (Carlsberg Fan Scarf GWP and Carlsberg Grass Can Cooler GWP for example), the beer company is currently really innovating with a huge budget for promogifts !

Promotional Product Singapore - Carlsberg Beer Bag

This time, Carlsberg is offering these branded cooler bags with every pack of four 400mL cans.

It’s pretty disappointing, they have been so original with their recent promotion that this one looks too common. Indeed, Coca-Cola is currently running the exact same kind of promotion in International Supermarkets in Hong-Kong.

That said, this gift with purchase is not bad and is a good way to drive sales, especially with the sunny days coming.

What do you think of this beer promotion?

Check out these other related blogs:

Beer Promos – Carlsberg Fan Scarf GWP

Josiah — Fri, 04 May 2012 02:00:54 +0000

Along with its Grass Can Cooler GWP, Carlsberg is holding another promotional giveaway to add to its arsenal promotions for the UEFA EURO 2012. This time, all you have to do is to purchase a Carlsberg Green Label 18-can promotional pack and you will be entitled to redeem one of 4 exclusive Carlsberg Fan Scarves.

GWP Promotion - Limited Edition Fan Scarf by Carlsberg

By having a variety of designs for this promotional gift, Carlsberg is able to cater to wider range of customers with different preferences. This promotional gift works as an incentive product to attract soccer fans and encourage them to purchase more Carlsberg products, hence driving sales. Carlsberg has done an excellent job by utilising scarves as one of their promotional product for the UEFA EURO 2012. This is because scarves are complementary products used by fans all over the world to cheer on their favourite team while watching a game.

Promotional Gift - UEFA EURO Fan Scarf by Carlsberg

We really love the fact that Carlsberg has branded its eye catching logo on this promotional item. By doing so, it increases the brand awareness of Carlsberg and at the same time acts as free advertisement. There are several ways for branding your customized promotional product:

Feel free to contact us if you need any assistance in brainstorming a promotional idea!

Check out other beer promos and related blogs for more inspiration:

Absolutely rocking bottle packaging from Absolute Vodka

josephhaagensen — Fri, 04 May 2012 01:46:01 +0000

Absolute Vodka are well known throughout the world for their up market fashionable vodka and differentiate themselves from the rest of the market by aiming at specific niche groups via their different blends of exquisite vodka. This new ‘Rock Edition’ is clearly aiming at a certain social group and offers a unique rugged bottle that gives the product a higher perceived value and more brand awareness. Due to the nature and design of this bottle Absolute have effectively created a collectable item that will be used as an ornament that will provide ongoing advertisement for Absolute long after the initial product has been consumed.

Absolute Vodka hold a strong position in the premium vodka market due to effective marketing and modern branding that appeals to a large audience. Bottle packaging is a great way to introduce a new product to market because it’s a cost effective promotional item that is simple to design / product and gives great end game results that include broadening the targeted market and boosting overall value / brand awareness.

If you’re interested in designing your own bottle packaging or require marketing solutions please contact a member of our team and access our extensive knowledge and expertise in this area.

For related blogs please check out the following;

Interesting products: Shoot O’clock and Bomb Defuser clock

jaimeodm — Thu, 03 May 2012 20:00:23 +0000

Having trouble waking up in the morning? Well, not anymore if you have the Shoot o’clock or Bomb Defuser clock! Both clocks are extraordinary ones and would require one to carry out an action before it stops ringing.

Interesting products: Shoot O'clock and Bomb Defuser clock

The former requires one to shoot the center of a target that pops up whenever the alarm rings, 5 times in a row with a gun that comes in the set. On the other hand, the latter needs one to defuse the correct colour as flashed on the buttons seen on the right side of the clock.

It is not easy to stop both alarms as one needs to be awake and focused to be able to do so. As such, the product would be forceful to people who love to snooze their alarms!

ODM thinks that this alarm would be a very fun and unique promotional gift because one can actually personalize the target. Waking up to a design every morning would definitely reinforce brand recall. Furthermore, giving away such an exciting product would draw hype to your brand.

So, why not try waking up effectively in a different way and firing up your day!

Here are some other clock related products!

Beer Promos – Carlsberg Grass Can Cooler GWP

Josiah — Thu, 03 May 2012 03:00:05 +0000

In conjunction with UEFA EURO 2012, Carlsberg is conducting a gift with purchase promotion in Singapore. All you have to do is to purchase 1 pack of Carlsberg Green Label 18-can pack and you’ll receive an in-pack grass fabric can cooler!

Promotional Gift - Grass Can Cooler

Upon closer inspection, you’ll notice this promotional gift is different from the regular can coolers. Those coolers that are out in the market are made of neoprene which acts as an excellent insulator while this promotional can cooler is designed to look and exude the “grassy” feel. However, it’s creative design gives no compromise to it’s functionality. Even with its unique design, this promotional item works perfectly well when it comes to keeping your drinks cool!

GWP Promotion in Singapore - Grass Can Cooler by Carlsberg

What ODM loves about this promotional product is it’s innovative design and branding. By creating a visual representation of a soccer pitch through the can cooler, customers will be able to gain better brand awareness and also associate Carlsberg as one of the main sponsers of UEFA EURO 2012.

This is extremely crucial in driving the sales of their beer. With their logo and tagline “This calls for a Carlsberg” branded on the promotional merchandise, it amplifies the marketing efforts and heightens brand recall.

Doesn’t this promotional can cooler remind you of our very own 4-in-1 Coolzee and The Octopus?

Feel free to contact us if you need any help branstorming for new promotional ideas for your upcoming promotional campaign.

For other beer promotions, check out: