Branded Octopus Suction Coolie for promotions

Promotional Gift for boats - Octopus Suction Coolie

Do you own a bass boat?  Stuck on the back platform next to the outboard with nothing but marine carpet to set your wobbly can on?  Just set the OSC on the top of the outboard and no worries…this material is made of flexible PVC with no possibility of damaging or scratching gel coat, fiberglass, metal, Plexiglas, glass, or any other surface.

Ever been on a sail boat with cup holders cut into the top of the cabin cover?  Me neither!  Just set your OSC anywhere that suction cups stick and voila, your drink stays in place.  Waves, choppy water, slowly cruising; no worries…the OSC has the answer.  All in an inexpensive, quality product designed for multifunction use to keep your beverage cold and in place.

The beauty of this product is that while not being used to keep your drink in place, the OSC can still stand perfectly fine without using the suction cups to hold it down.  That’s right…you can replace all of your flimsy, old beverage insulators with the more functional Octopus Suction Coolie®.

Check out other drink promo ideas here :

• Farmer’s Union: Win a Promotional Cooler
• Deluxe Drinks Cooler
• Promotional Coolers with Flasks
• Brancott Estates Wine Cooler Promo
• Soccer Ball Shaped Cooler/Warmer
• Customized Ice Buckets
• Veuve Clicquot Mini Cooling Fridge
• 80 Promotional Products for Canned Drinks

Licensing Fair HK

Drop by our HK office if you finished early for the show! We welcome to meet new people in the field. Here are the directions to our office..

How to go to the ODM Group

We are very excited to meet everyone at the HK International Licensing Show 2012. It will be a trip full of novelties and brand new ideas.. A good start to the new year!

Hard to Find Arm Pouch Encourages Impulse Purchase

Tiger Beer, Singapore’s first locally brewed beer, is currently running a GWP promotion campaign in 7-Eleven outlet stores islandwide.

For each purchase of its 6 pack carton, customers are able to get a free Tiger arm pouch. This promo has started since 14th September..

This promo is well-timed as the launch coincides with Singapore’s marathon season. With a myriad of marathons (Yellow Ribbon Prison Run, HTNS New Balance Real Run) approaching – Tiger Beer wants to do its part and help enhance every jogger’s training.

The arm pouch is the perfect way to do so; allowing for a hassle-free compartment for phones/MP3 while running.   Also see:

• Tiger Beer Promotion – Limited Edition Towels
• Beer Promos
• Foil blankets for Marathons
• Marathon Gift Packs

Unique Promotional Coasters

The goal was to generate traffic to local pubs and bars on Halloween night. Due to its signature colours of black and white, the beer brand could easily pass off as a creature of the night. Following this concept, Guinness came up with a creative yet low cost gimmick.

For every Guinness beer bought, a ghostly shadow shaped coasters was given. The coasters transformed the shadow of the Guinness glass into scary and fun shapes (ghost, goblins and devils). This interesting gift with purchase created buzz as people were curious about it. Patrons really enjoyed the idea and wanted to bring them home as a memento. Guinness sales boomed that night…

Get in touch with ODM to work out your very own seasonal novelty; promotional products work wonders in festive seasons like this.

For more innovative yet cost effective promos:

• Silicon “Balls” Wristbands – Promos for fighting cancer
• Yoga Promos – Flexible Promotional Campaigns
• Promo Calenders – Indirect Promotional Catalogues
• Creative outlet for your Promos: Matryoshka

Comfort mat? Sorry what did you day? You’re probably asking how a floor mat can improve your physical comfort, and what is it doing at the Electronics show…

Well this is no ordinary mat.   This matt is designed as a complimentary product for Electronics – a comfort device for those who are on their feet all the time dealing with customers at cash registers or POS displays.

Promotional Gift - Comfort mat

The comfort mat is thicker than your basic mat and made of newly developed specialized materials.   It helps diminish the pain caused by prolonged standing. It’s many qualities include:

• anti fatigue
• shock absorption
• impact reduction
• anti slip

There are so many moments in day that this mat could improve. To mention but a few:

• cooking
• washing-up
• under the shower
• standing up work (bricolage, painting etc)
• Frontline / Counter Sales people

The ODM team really believes this new invention could make a great promo gift for many professionals, housewives, elderly persons or even children. Plus, it can easily be customized in terms of shape, colour or logo!

How about using this as a POS promo, rewarding staff who need to stand and serve customers for long periods of time.   What better way to promote your brand over all your competitors than by giving sales staff a strong incentive and affinity for your products !!

Interested in finding out more on new innovative products? Then check out the following blogs:

• Promotional products marketing 2012
• HK and China Trade Shows – October 2011
• Promotional “Cloud” Cushions
• Branding the Bed – Quilt Cover Sets for Promotions
• Promotional Products Countdown to 2012: 100 more days!

ODM Promotional Products

Therefore, marketing Promotional Products has become a core pillar in ODM’s business. But what does this implicate? How do we go about marketing Promotional Products?

ODM  uses a complete marketing mix based on these following tools:

• E-marketing : websites & blogs
• Social media marketing
• Trade shows
• Partnerships
• Design

E-marketing

The first element in our marketing strategy is undoubtedly the internet. Indeed, e-marketing is the most efficient way of marketing to a wide range and number of customers, abroad or just close by, and this using a wide variety of methods including email, audio, video, blog, and social media.

Green Promo Products - ODM Green

ODM has developed over 30 different promotional products websites, some with over 5000 products listed on their databases.

Many are focused on particular promo product categories whereas others are broader and cover Promotional Gifts Marketing strategies in general.  We create valuable in-links and out-links to customers and partner websites .

Promotional Products by Promogiftblog

We animate our websites via our blog posts. ODM has been writing daily promotional products blog posts here on the ODM Group website for years.  Whether its through posts written by our employees, Promotional Product fans, our partners or the interesting comments they attract, you can learn all you need to know about the Promotional Product market in an interactive and dynamic way.

Don’t hesitate to keep up to date on what is going on thanks to our blogs and websites.

A recent addition to our Blogging has been the inclusion of 3 more blogs.   All are unique, fun & valuable.

• Promo Gift Blog – this blog is our social media service to customers and friends in the industry.   We drive traffic to other companies websites.
• Anniversary Promos – this blog will showcase the best Company Anniversary Promotional Products campaigns.   In its infancy but stay tuned.
• Intern-Asia – follow the exploits of interns we have employed in China.  See how they adapt to life in HK or China.   Enjoy their view of Asia through their younger and perhaps more innocent eyes.

Social Media Marketing

ODM is equally a big user of social media marketing. There are some that think “social media marketing” is just the latest buzz phrase in marketing, but the truth is it is a new venue that you can use to market and promote your products and services. Social media centers around interaction with colleagues, potential customers as well as current customers. Main utensils of this marketing mix are Facebook, Twitter, Linkedin or Foursquare.

ODM Group on facebook

Nissin's Signature Instant Ramen

Promotional wallets have been a long time favorite in the promotional products industry; its versatility often plays up the many different types of branding it can adopt.

Here Nissin HK, Japan’s instant ramen noodles maker, just brought it to a whole new level by thinking out of the box and utilizing this very attribute of flexibility…

PWP Mechanism: Purchase 2 packs (containing 5 packets) of any Nissin flavor instant noodles, add another HK$20 and customers are able to receive this exclusive Nissin wallet.

An exact replica, this wallet makes an amusing gift for customers

The witty design derives its inspiration from none other than the brand’s signature noodle packaging. An exact replica complete with the company’s details, cooking instructions and even barcode at the back, it makes an interesting giveaway for Nissin lovers (with plenty of them in Hong Kong; Nissin being the preferred noodle for Gong Zai Noodles in HK cafes here)

Attention to Minute Details increases its likeness

Suggestion: Nissin could use a different delivery mechanism – hiding the wallet amongst the pack of 5 to surprise customers to create a strong marketing impact. This gimmick usually works perfectly with promo dittos. See Spot the Kiwi Promotion…

Another improvement that can be made would be to design the wallet with both sexes in mind; this design seems to be a tad too feminine. In this case, the brand might be restricting itself in gaining the interest of the masses.

For what other noodle brands are doing:

• On Pack Promo – Gong Zai Noodles
• Promotional Chopsticks – Folding GWP
• Eco-Friendly Bag Seals – Spaghetti Promos

Do you want your clients to remember your brand, to use it & think of you regularly? No need to look for mind blowing invention. Think simple, think practical.

The Mars company gives us this perfect example of useful promotions. To boost its M&M sales it created the ‘M-Brella”, a handy blue or yellow umbrella with the M&M mascots printed on.

Promotional gift "M-brella" by Mars

Lieke Duijmelings, Marketing Director of Mars International Travel Retail, explains that “The ‘M brella’ is a simple but colourful way to express the fun and vibrancy of the M&M’s brand. Whether it’s to protect the traveller from the blazing sun in Dubai or the drizzle of an English summer in London, the ‘M brella’ is also an iconic accessory that’s useful for any journey.”

Click Video Below:

Promotional gift by Mars video

Clients who bought two packets of M&M’s (peanut 430 grams, choco 430 grams, crispy 335 grams) in a  Travel Value & Duty Free shops during August or September received a free special M&M umbrella.

Take a look at other related articles:

• Advertise your business for free – Umbrella Case Study
• Skechers umbrella promotional giveaway
• Promotional Umbrellas – Cool and Original Designs
• Promotional blue skies umbrella

The promotional mechanism is not quite clear from the advertising – from our experience with watches, our guess is that client will use a purchase with purchase promo for every Chupa Chups Can as pictured in the background.

Vibrant Colours coordinate well with its "Life Less Serious" theme

Colours are once again Chupa Chups’ recipe to success. Known to inject psychedelic shades into its marketing campaigns, this time is no exception. We love the overall design of the watch, with the familiar Chupa Chups logo and a whimsical sonic backdrop on the dial to its chromatic combination – this is retro at its finest.

Who says we have to be serious to be effective? Chupa Chups knows how to have fun whilst at the same time, effectively promoting their much loved lollipops. “Life Less Serious” indeed…

For other promotions by Chupa Chups:

• Chupa Chups Lenticular iPhone Case
• Chupa Chups Mascot

Clarins gift set incentive

The screen shot shows the shear size and value of the gift with purchase Clarins are offering until the 7th of July. This really is a rare chance to get such a substantial reward for being a Clarins customer. The gift set has a full range of top of the market ladies cosmetics. This promotion would be ideal as a present for a friend or just to top up your current cosmetic supplies for the summer season. Enjoy the celebrations and feel great with this truly fantastic gift.

We often write about various types of interesting cosmetics promotions as there is a huge new range out for the summer season. Check out the following links for more great blogs and cosmetics.

• Cosmetics promotions
• Cosmetic products
• Clinique Bag promotions
• Lab Series mens cosmetics
• Ralph Lauren cosmetic promotions