Promotional Products. ODM Group » marketing

Promotional Gift France – La Brioche Dorée

Thibaut — Wed, 23 May 2012 12:18:14 +0000

La Brioche Dorée is very famous chain of bakery in France. They are currently running a pretty cool promotional campaign…

La Brioche Dorée - Promotional Product France

They are offering promotional gifts such as a b’twin foldable bike and Contrex towel! This form of co-branding – with Decathlon (sport article retailer in France, inventor of the b’twin) and Contrex (a very famous water company in France) is an excellent way to promote 2 brands in the same time quite efficiently.

What do you think of this marketing strategy?

If you are looking for other related blogs, have a look at these ones:

Huddle House – Limited Edition Cap

alyssapeh — Mon, 21 May 2012 15:30:50 +0000

Huddle House is a chain of 24-hour diner-style restaurants with over 430 outlets located in more than 21 states, primarily found in Southern United States. Currently, Huddle House is giving away its limited edition high rise cap to the participants of High Rise Challenge.

High Rise Challenge Promotional Gift - Limited Edition Cap

Simply order the High Rise Platter, take a photo or video of yourself enjoying the feast. Then, upload the photo or video to the High Rise Challenge tab on the official Huddle House Facebook Page or E-mail it to highrise@huddlehouse.com before June 1 to get the free limited edition High Rise Challenge Cap!

Don’t you think Huddle House make a smart decision here? Social media sites are powerful viral marketing tools to publicize a company brand. Furthermore, the branded high rise cap enables free advertising for Huddle House whenever it is used. This combination of challenge and exclusive promotional gift certainly helps to boosts sales and brand awareness.

Interested in introducing your own customized promotional products? Please feel free to contact ODM.

Check out some relevant blog posts at the following:

UEFA EURO 2012 – Kellogg’s sports band

jaimeodm — Sun, 20 May 2012 22:00:10 +0000

Following our post on Kellogg’s UEFA Cup 2012 ‘oofball’ promotion, the famous cereal brand is yet again offering another gift to hype up the Soccer season! This time round, they are offering a UEFA Cup 2012 sports band branded with a participating country’s flag.

UEFA EURO 2012 – Kellogg’s sports band

These bands are randomly packed into each cereal bar box and this would definitely entice consumers who are also soccer fans to collect them all. Furthermore, it would encourage repeat purchases of their product in bid to collect the bands.

This incentive product is made up of rubber and is expandable so they can easily fit on wrists of different sizes. Branding is also important when offering a promotional gift as it encourages brand recall. The various types of branding that can be used on these types of products are acid etching, heat transfer and silk screen printing.

These bands are excellent form of marketing campaign when showing support for your favourite team during the UEFA Cup. So, have you gotten yours yet?

If you are looking for other types of Promotional Products, why not take a look at our Promo Gift Blog.

Here are other related posts:

Nescafe Gold On Pack Promotional Tumbler

Christinaodm — Wed, 16 May 2012 01:05:22 +0000

Following our previous gift with purchase promo by Nescafe on its On Pack Silicon Cup in Singapore, our ODM staff spotted this On Pack Promo in Penang, Malaysia. For every promotional pack purchased, consumers will get a limited edition Tumbler for free!

Nescafe Gold On Pack Promos..

Nescafe Gold is certainly known for their attractive On Pack Packaging as we can see from their previous Ceramic Mug Promo. This allows them to stand out from its competitors and capture the eyes of consumers. As this promotional gifts complements with the main purchase, all coffee lovers will potentially purchase it! A convenient and handy promotional item whereby it could be used to store hot beverages as well.

Perfect for on the go, this travel mug could be used in one’s everyday life! Logo is also printed on this promotional products too, reminding consumers of your brand. A form of marketing strategy that is adopted by many companies!

See below on other brands that have adopted a similar giveaway…

Gift with Purchase Promos Singapore – Yeo’s Promotional Bowl

Christinaodm — Sun, 13 May 2012 22:00:55 +0000

Followed by our previous post on Yeo’s Gift with Purchase Promotional Cup, our ODM staff spotted another promo by Yeo’s at NTUC Fairprice outlets in Singapore. Simply purchase any 2 packs of Cintan Noodles and get a promotional bowl for free!

Yeo's GWP Promo..

This promotional gift is bright and colourful. Also available in 3 different colours will encourage consumer to purchase more and obtain all collectibles. This is a great promotional product to offer with noodles as one could use this promotional item and enjoy their noodles once cooked. Consumers may also switch their purchase to this brand due to this giveaway!

Bowls like the one in the picture above are very easy to customize, in terms of color and branding. There is a lot of room for branding on the outside of the bowl. This way, it helps to create brand awareness and further enhance brand recall. Also, bowls are good addition to your kitchen inventory and is usually kept for long-term uses! Thus, creating lasting marketing and advertising effect…

For more related promos…

Promotional Idea: 2-in-1 Bottle Opener/Cap Collector

Josiah — Fri, 11 May 2012 12:00:10 +0000

A really cool promotional product can be the result of a simple combination of everyday products. The 2-in-1 bottle Opener/Cap Collector is an excellent example to illustrate this!

Cool Promotional Idea - 2-in-1 Bottle Opener/Cap Collector

At first glance, this promotional item looks like any regular water bottle. Upon closer inspection, you’ll realise that it incorporates the idea of a bottle opener and water bottle. This promotional item comes in handy to people who enjoy watching games with their friends. No more hassle of finding the trash bin and missing that crucial moment in a game!

Promotional Gift - Promotional Bottle Opener/Cap Collector

What ODM really loves about this nifty item is that it can be easily branded with a company logo to enhance brand awareness. Given it’s functionality, it creates a free advertisement whenever the product is being used. Doubled with it’s durable characteristic, it helps guarantee long term visibility which could boost brand recall. With such a multi-purpose and effective promotional idea, what are you still waiting for?

Doesn’t this remind you of our very own 4-in-1 Coolzee?

Feel free to contact our ODM team here if you’re interested in customising your own promotional merchandise for your upcoming marketing campaign!

Here are other related promotional gifts which might help you in brainstorming for your marketing campaign:

You can also check out our beer promos website for more information..

Gift with Purchase Promotion – Sanrio Hello Kitty Lamb Plush

alyssapeh — Fri, 11 May 2012 09:30:32 +0000

It seems like this famous Japanese brand has been coming up with different promotion on a regular basis to increase human traffic…

Best-known for its Hello Kitty licensed character, Sanrio is once again offering a gift with purchase promotion! Simply spend a minimum of $50 on Sanrio e-Shop to get a free promotional gift – Hello Kitty Lamb Plush!

Promotional Lamb Plush by Sanrio

ODM feels that this popular licensed character gift is indubitably the best incentive product for boosting sales and building brand image. Furthermore, it serve as a brand reminder for its customers… Just by looking at Hello Kitty products, customers will be reminded of Sanrio despite the absence of branding! Therefore, ODM suggests that introducing promotional products that complements your business plays an important role in marketing and advertising.

In need of a brainstorm for your upcoming promotional event? Please do not hesitate to contact us for more information.

Want more Hello Kitty promotions? Check the following blogs:

*Also, take a look at our China Plush Factory for high quality plushies at a competitive price!

Nescafe Promos Singapore: On Pack Silicon Cup

Christinaodm — Fri, 11 May 2012 06:39:18 +0000

Nescafe has been driving sales in the market with many Gift with Purchase Promos and On Pack Promos. Promotional products such as Mugs, Thumblers, Cups, Saucer Sets are often used. Here in Singapore, we spotted a slightly different On Pack Gift being offered. Every pack comes with a Silicon Cup instead of the common plastic/ceramic material used in most promotional gifts.

Nescafe On Pack Promos

This is heat resistant & easy to clean whilst another advantage is the cover to keep drinks warm. These features provide great utility for target customers of Nescafe, allowing them to carry their coffee everywhere at ease. Perfect for outdoor activities and even on the go. The use of silicon also increases the perceived value of this merchandise, encouraging consumer purchase.

The product also gives the advantage of advertising & marketing for Nescafe as it’s logo is also printed, allowing consumers who may often use this cup to be reminded of their brand. It can also be used to store other hot beverages and encourages consumers to keep a lookout for more Nescafe Promos and potentially purchase due to the very conventional giveaways.

Check out the following for more Nescafe Promos…