Promotional Products. ODM Group » mascot

Promotional Gift – Colgate Offers Limited Edition “Sponge Bob” Mug

Thibaut — Mon, 06 Feb 2012 08:50:53 +0000

Spotted in NTUC Outlets in Singapore, Colgate is currently offering a gift with purchase promo to drive sales. With every purchase of a toothpaste, customer would get a free promotional mug.

Colgate On-Pack Promo

In partnership with the famous cartoon mascot Sponge Bob, the mug is in this case the perfect promotional gift for many reasons. What we love about this promo…

Conventional – multipurpose item, can be used repeatedly and great inventory to the kitchen.
Attractive – there are a large number of children or Sponge Bob lovers who will buy this toothpaste due to this promotional gift
Branding – Colgate trademark is visible on the lower right of the cup, reminds consumers of your brand every day

Colgate whole range of promotional mugs...

Coming in 4 different designs, this collectible series would encourage repeated purchase just so customers could own the whole range. A very smart promo by Colgate.

Check out more related posts on mugs below!

Filed under: manufacture in china, Market Trends, Marketing, promo gifts, Promotional Products Tagged: branding, gift with purchase, in pack packaging, incentive products, marketing, Marketing and Advertising, mascot, on pack gifts, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products

Customized Aprons to Promote your Brand or Country

charityrobertson — Wed, 18 Jan 2012 10:03:04 +0000

While passing through French airport Charles de Gaulle, I couldn’t help stopping in front of this highly visible and eye catching apron. The apron was customized with the French flag. It was on sale in a shop dedicated to promoting French culture and specialties.

Customized Aprons to promote your Country

This product would make a great gift on purchase or promotional giveaway at :

Sports events (Olympic Games, World football Cup, Rugby tournaments etc.) to cheer on the national team.
Trade Shows where brands are categorized by country (for example the Wine and Spirits Trade Show in HK).
National Day festivities and events.
International company get togethers (a free corporate gift to participating members from around the world).

Customized Aprons to promote your Country

Of course, having these aprons designed as flags is one possibility but one could also customize them with a company’s logo, a sport team’s mascot or a trade show’s core products.

Check out other giveaway ideas here :

Filed under: Company Culture, Exhibitions, Industrial Products, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair Tagged: branded, china sourcing office, gift with purchase, HK fairs, hk promos, Hong Kong, marketing, Marketing and Advertising, mascot, new ideas, promo product launch, promotional events, promotional gifts, promotional items, Promotional Products, Promotional Solutions, public holidays, trade fair, world cup promotional products

Promotional Gifts – Shoulder Bag by Playboy

charityrobertson — Mon, 16 Jan 2012 12:30:00 +0000

While in France for a short break, I couldn’t but help noticing this cool gift on purchase for for men. For each Playboy perfume + deodorant combo bought, customers received a free black branded shoulder bag.

Playboy bag gift on purchase promotion

The bag combines both utility and fashion. It could be branded with any logo, mascot, licensed character, image etc making it a suitable incentive for purchase for any brand. These bags are easy and cheap to make and be be customized to better advertise your brand. Playboy is not the only brand running this sort of promotion, Axe and Adidas are too.

Check out other gift on purchase ideas here :

Filed under: Company Culture, Industrial Products, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products Tagged: branded, branding, Christmas promotional gifts, gift with purchase, incentive products, marketing, Marketing and Advertising, mascot, promotional gifts, promotional items, Promotional merchandise, Promotional Products

How to make Custom Plush Promos in China!

pierreodm — Sun, 15 Jan 2012 21:18:20 +0000

The plush toy manufacturing process goes through several processes that include both automated and manual labor. This blog is devoted to explaining the plush toy production process from realizing a sample to mass production.

The first stage of developing a plush is making a sample. Every time you place and order for a new plush it is important to develop a sample with the factory you wish to work with. Usually factories will require pictures, blueprints or a previous existing model in order to replicate the sample. It is always good to make a sample before confirming an order, this allows you to have final approval before launching mass production in order to know exactly what your plush will look like.

Plush Production Process- Sample Development

Once you have approved the sample its time to start mass production of the plush. The first step is cutting the fabric. There are many ways to cut the fabric, by using a machine and a mold which cuts through the fabric.

Plush Production Process - Cutting Fabric using a Mold

The second technique to cut plush toy fabric is by using a laser cutting machine. Usually these machines are used when the fabric being cut requires more attention to detail and accuracy. Laser machinery is extremely precise and can cut fabric into small shapes.

Plush Production Process - Cutting Fabric using Laser Machinery

Once all the fabric is cut it is transported to the sewing department. Usually sewing departments in plush factories are comprised of workers and sewing machines. This task is purely manual labor. Workers will sew the textile fabric parts together using sewing machines.

Plush Production Process - Sewing Department

If certain fabric requires embroidery they will be embroidered before being sewn to the rest of the fabric. Embroidery machines are purely automated and do the job quite rapidly depending on the complexity of the embroidery required.

Plush Production Process - Machine Embroidery

Once the embroidery is finished, the fabric needs to be sewn together in order to obtain a full plush body shape.

Additional parts can be sewn on at this moment such as hair or other kinds of fabric in order to create the desired plush design required.

Depending on the type of plush you’re interested in producing some additional steps may be required. For example certain plush models will require clothing, thus additional fabric will need to be cut and sewn and eventually put on the plush doll.

A crucial step of the production of plush toys is the stuffing, referring to the inside of the plush toy. All plush dolls are stuffed with material to make the plush bulky and give it the body volume required. This is a very important step. Each plush needs to be stuffed to the same proportion as the entire order. This is important or else some plush toys will be bulkier then others which may end up giving a strange look to the final product.

Plush Production Process - Stuffing Department

Plush Production Process - Printing Labels

All plush toys around the world require labels. Labels are programmed (bar-code) and designed by computer. Most of the time you may obtain these from your end client or you will need a designer to make one for you. It is very rare that factories in China have the ability to design the label. We recommend using our designer services or your in house capabilities for this task. Factories have machines that print the labels. Any size label is possible to create upon your request. Labels are printed as one long strip, thus they need to be cut and eventually are passed along to the sewing the department to be sewn to the plush. Labels are important to include on plush toys. They usually include a bar code, or directives of how to wash the doll or the substances in the plush, health standards that the product respects etc.

We have done several plush orders in the past where we also included a plastic hand-tag in order to facilitate holding the plush in retail stores.

Plush Production Process - Quality Control Unit

All plush factories have internal quality control departments. These units use a perfect sample of the plush being inspected and compare all units with the perfect model. The employees will pull on the limbs and sides of the plush in order to make sure that the sewing is sufficiently strong in order to avoid the plush to fall apart.

Units that are found defective are discarded. If the problems are extremely important the plush is destroyed and the material is thrown out since it is not re-usable. If there are small problems, the defective unit will be put aside in order to rework the specific problem.

Even though Quality Control departments are frequently found in plush factories we always recommend to perform independent quality control inspections during the production and before the final goods are shipped out of the factory. This allows you to obtain an independent perspective of the job done on your order.

Packaging is the last process of the production process. It is very important to use strong carton boxes in order to avoid damage to the merchandise during shipment. There are several ways to package plush toys. The most basic manner is to seal each piece in a polybag and put many units inside a large carton box.

Plush Production Process - Packaging

Some plush orders require higher end packaging in order to have a higher presentation once on the retail shelf. A box packaging for each unit can be used to package the plush. Each piece of the plush will have its own packaging with full color print requested by the client. These kinds of packaging are more costly and will increase freight costs but will make your plush stand out on the retail shelf!

It is difficult to find a quality supplier of plush suppliers. Use our expertise in making plush toys, we can help you with any kind of production of plush toys!

Contact us for further information and if you are interested in receiving competitive pricing for a plush project you are looking to manufacture.

Check out some more of our blogs relating to manufacturing processes:

Filed under: manufacture in china, Marketing, promo gifts, Promotional Products, prototyping, trade fair, Uncategorized Tagged: branded, business, buying office, china sourcing office, gift with purchase, marketing, Marketing and Advertising, mascot, model making, promotional gifts, promotional items, Promotional merchandise, Promotional Products, world cup promotional products, www.odmasia.com

Licensed Characters by Tokidoki

charityrobertson — Thu, 12 Jan 2012 07:14:13 +0000

Tokidoki was present at the 2012 Licensing Show held in the Hong Kong Convention and Exhibition Centre this week. Tokidoki is an American design company, based in Los Angeles and founded in 2003.

Licensed Characters by tokidoki

The brand has created a wide range of innovative licensed characters from Cocomandos and Cactus Friends to Moofia and Til Death Do Us Part. All these figures mix cute with creepy in a highly original way. The brand has become so reputed that they have partnered with prestigious names such as Karl Lagerfeld, Barbie, Levis and Fujitsu.

tokidoki x hello kitty 7-eleven promotion in hong kong

Their most recent collaboration is with Hello Kitty and 7-Eleven. They have participated in the creation of gift on purchase Hello Kitties for 7-Eleven stores. This promotion is actually ongoing in HK right now! Collect Tokidoki stamps with your purchases made in 7-Eleven stores. When you have 15, you receive a free Tokidoki x Hello Kitty promotional product.

Tokidoki x Hello Kitty gifts on purchase

Check out other licensed character articles here :

Filed under: China Living, Industrial Products, Inventions, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, Uncategorized Tagged: branded, gift with purchase, HK fairs, hk promos, Hong Kong, incentive products, marketing, Marketing and Advertising, mascot, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products, trade fair

Licensed Characters – Japanese Superhero : Ultraman

charityrobertson — Thu, 12 Jan 2012 04:36:53 +0000

I was not familiar with the Japanese superhero called Ultraman until I visited the 2012 Licensing Show held in the Hong Kong Convention and Exhibition Centre. It did not long for me to realize that he id THE Japanese superhero to know !

Licensed Characters : Ultraman

Ultraman Promotional Gifts

The licensed character, Ultraman, was the central figure of a Japanese television series that dates back to 1966. The story is set in the future (the 90s to be exact. Well ok now its the past to us…) in Tokyo. The Science Patrol is a global entity always ready to protect the Earth from rampaging monsters. Sometimes it finds itself outclassed. When the situation becomes desperate, Shin Hayata, the Patrol’s most capable member, holds the key to salvation in the form of the “beta capsule,” which, when ignited, allows him to transform secretly into the super-humanoid-powered giant from space, who becomes known to the people of Earth as Ultraman.

The superhero became a huge success all over Asia and even in America. Hundreds of products have been derived from the original TV series. These products make great promotional items for brands targeting kids and their parents or even adults in general as most probably grew up with this show.

Ultraman Promotional Products

There exists a great variety of products :

Please have a glance at other licensed characters here :

Filed under: China Living, Exhibitions, General China Business, Inventions, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair Tagged: branded, china sourcing office, gift with purchase, HK fairs, hk promos, Hong Kong, incentive products, marketing, Marketing and Advertising, mascot, new ideas, promotional gifts, promotional items, Promotional merchandise, Promotional Products, trade fair

Licensed Characters : The all time favorite Smiley Face

charityrobertson — Thu, 12 Jan 2012 02:34:37 +0000

We all recognize the yellow Smiley face character when we see it. Though this may surprise certain, the Smiley face is a licensed character.

Licensed Character : Smiley

This iconic logo was designed over 40 years ago by the American commercial artist Harvey Ball for an advertising company. The character got its name ”Smiley” later, in 1972, from a French newspaper “France Soir“. The Smiley logo was used by the newspaper to highlight good news to its readers in search of positive articles ! It was that year that it was first registered as a trademark and that the “Smiley Face Licensing Corporation Ltd.” was founded by Franklin Loufrani. Today all rights belong to the Smiley Company.

Smiley Promotional Products

Now, over 150 licensees are using the Smiley logo and there are more than 250 new Smiley products made each month! These products make great promotional items for brands. They can be anything :

Smiley Promotional Products

Please take a look at other licensed products here :

Filed under: Company Culture, Inventions, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair, Uncategorized Tagged: advertising agents, branded, gift with purchase, HK fairs, hk promos, Hong Kong, marketing, Marketing and Advertising, mascot, new ideas, promotional gifts, promotional items, Promotional merchandise, Promotional Products, trade fair

Chelsea Football Club Promotional Gifts

charityrobertson — Tue, 10 Jan 2012 21:05:44 +0000

Chelsea Football Club is one of Britain’s most prestigious and well known football clubs. A key tool in their marketing mix is promotional gifts. What with a global fan base of over 250 million, promotional products are definitely a must for them!

Chelsea Football Club Promotional Gifts

ODM staff visited their booth at the 2012 Licensing Show held in the Hong Kong Conventions and Exhibition Centre. They offer fans a wide variety of promotional items. All their products are branded with their logo, designed with their colors (white and blue) and sometimes even in the shape of their mascot the Chelsea lion!

Chelsea Football Club Promotional Gifts

The products we most appreciated were the following :

branded glasses
casino set
customized gameboy
branded, blue bed spreading
branded blue towel
Chelsea lion plush toy

Please take a look at other football promotional ideas here :

Filed under: Company Culture, Exhibitions, General China Business, Industrial Products, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair Tagged: branded, branding, china sourcing office, gift with purchase, HK fairs, hk promos, Hong Kong, incentive products, marketing, Marketing and Advertising, mascot, new ideas, on pack gifts, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products, trade fair, world cup promotional products

Licensed Character : Miffy

charityrobertson — Tue, 10 Jan 2012 11:18:41 +0000

I hardly need to introduce Miffy, she is such a famous licensed character now. The little white bunny rabbit was born in 1955 and designed by the Dutchman Dick Bruna. Miffy made her first appearance in the bedtime stories Dick told his children. Now there are 123 children’s books about this cute character.

Licensed Products : Miffy

Miffy can be found all over the world now and has become highly popular in Asia. There are hundreds of different products designed in the Miffy theme. All these products would make great promotional gifts for a company whose target are small children or their parents. Not only is Miffy appealing as a character to small children she has also become the mascot of many charity associations : Children’s day in Poland or a charity helping the children from Fukishima after the nuclear disaster in Japan for example. So by choosing promotional gifts in relation with Miffy you are also indirectly linking your brand to good causes!

Miffy Promotional Products

Take a look at other licensed characters here :

Filed under: China Living, Exhibitions, General China Business, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair Tagged: branded, gift with purchase, HK fairs, hk promos, Hong Kong, incentive products, marketing, Marketing and Advertising, mascot, new ideas, promo product launch, promotional events, promotional gifts, promotional items, Promotional merchandise, Promotional Products, trade fair

Licensed Characters : Groovy Chick

charityrobertson — Tue, 10 Jan 2012 09:03:09 +0000

Groovy Chick is a licensed character that exists exclusively through the products she is illustrated on. Bang on the door is the design group behind this fun and girly character. Groovy Chick was created in 1986 in the UK and can now be found all over Europe, America, Australia and Asia!

Groovy Chick licensed character

There already exists an astonishing amount of potential promotional items illustrated with Groovy Chick : anything from school backpacks and T-shirts to mugs and trainers! The groovy chick character is the ideal promotional solution for your company if your targeted customers are young girls and their parents. A gift on purchase with her face on it would make a great incentive to buy.

Groovy chick backpack and umbrella

Check out other interesting licensed characters here :

Filed under: China Living, Exhibitions, Industrial Products, manufacture in china, Market Trends, Marketing, New Products, promo gifts, Promotional Products, trade fair Tagged: branded, branding, china sourcing office, gift with purchase, HK fairs, hk promos, Hong Kong, incentive products, marketing, Marketing and Advertising, mascot, promotional items, Promotional Products, Promotional Solutions