Promotional Products. ODM Group » mascot

UEFA EURO 2012 – Kellogg’s oofballs

matthieuguillou — Sun, 20 May 2012 03:03:42 +0000

The European soccer cup will start in less than 3 weeks and it means that supporters are able to gear up with UEFA merchandise of their favourite teams!

Promotional Oof Balls UEFA by Kellogg's

This year, Kellogg’s is continuing its tradition by offering their famous “oofballs” in each cereal pack. An oofball is a small ball made of fabric that contains a few tiny plastic balls and is a popular item in France. Each box comes with a different ball printed with a participating country’s flag.

Branding is very important when offering promotional products as they would usually reflect the message of the company and in this instance, Kellogg’s wants you to support your favourite team with an exclusive product through purchasing their cereals! For fans of the brand and soccer, it is the perfect gift for the season and this would definitely drive sales for Kellogg’s!

So, are you ready for some UEFA oofball action?

Here are other soccer related merchandise blog post we have done:

Doraemon & Fortress GWP

jaimeodm — Sat, 19 May 2012 03:00:58 +0000

Spotted in Hong Kong’s most popular electronics store, Fortress, is displaying various types of Doraemon promotional gifts and is running a Gift with Purchase promotion in all their stores with these products.

Doraemon & Fortress GWP

Redemption of these items is easy. Simply purchase any of the selected products from the store and you may take your pick! (Doraemon file, teapot, kitchen towel or mug!) The use of licensed characters in promotional gifts is sure entice fans of the characters to collect them. Thus, boosting brand awareness for Fortress and encouraging an impulse buy.

Doraemon & Fortress GWP

Out of all these items, ODM loves the Doraemon mug the most. The character is printed on the center of the cup and to top it off, the lid of the product is shaped like Doraemon’s signature propellers. Outstanding packaging is critical in promoting a product as it is one of the contributing factors its high visibility…

If you are a fan of this adorable cat, wait no more and head down to Fortress to collect these gifts with purchase now!

Should you be looking for other promotional gift ideas, why not check out our Promo Gift blog?

Here are other related posts on licensed characters!

Cravendale and The Muppets – Kermit Backpack

jaimeodm — Fri, 18 May 2012 00:00:20 +0000

The Muppets Movie has just hit the cinemas and Cravendale Milk recently held a promotion to create hype around the film. The United Kingdom label has branded all their milk cartons with Muppets characters and is giving away a Kermit backpack as well.

Cravendale and The Muppets - Kermit Backpack

One can easily redeem this backpack by collecting 20 promotional codes found on the milk cartons and submit them on to the milk company’s website. The backpack not only has detachable straps but also looks exactly like Kermit from top to toe. Thus, transforming the bag into a plush.

The usage of licensed characters would make the gift an exclusive product to entice fans of the series to collect them. This not only boosts brand awareness for Cravendale but also increases the probability of an impulse buy. On the other hand, it secures free advertisement for The Muppets whenever one walks around with the back pack.

So put on your Kermit backpack and get ready to catch the movie that transcends all generations at your local cinemas now!

If you are looking to do a plush for your marketing campaign, why not take a look at our website dedicated to plush toys?

Here other blog posts on promo products by other Milk Brands!

Kinder by Ferrero Gift with Purchase Promo: Win Kinderino Luggage

Christinaodm — Mon, 14 May 2012 06:59:59 +0000

Kinder Gift with Purchase Promo: Win Kinderino Luggage!

Kinder, by renowned chocolate manufacturer Ferrero, is currently holding a gift with purchase promo in Singapore. Kinderino Luggage are up for grabs today!

This promo is relatively easy to follow and this promotional gift could be yours in just 3 simple steps.

1. Purchase $6 worth of Kinder Products
2. Mail in your receipt together with entry form
3. Wait for the draw!

Targeted at kids, this promotional item will definitely drive sales tremendously. The unique design with a trolley handle will catch attention of the young ones. In return, they will persuade their parents to purchase more and stand a chance to this promotional product!

A different form of branding portrayed here with their mascot printed on the cover, featuring a more fun and lively character. Often used when travelling, this will help gain brand awareness and brand recall!

For more promos by Kinder, check out the following links!

Promotional Products France – Nesquik Online Store by Nestlé

Thibaut — Thu, 10 May 2012 20:19:08 +0000

Easter is over now but it is never too late to promote chocolate! That is exactly why Nesquik has decided to open this online promotional gift store in France.

Promotional Product France - Nesquik Online Store

As you can see Nestlé is proposing a lot of different products such as plushes, books, bowls, bags, frisbee or pencil cases. All these items are obviously branded and most part of them are using Quicky’s model, Nesquik mascot.

Promotional Product France - Nesquik Plush

It is very easy to get one of these promogifts as customers have two different options. They can just spend the points collected on Nestlé’s products pack, then add an extra 3 EUR. Alternatively they can buy this 30cm plush directly for 10 EUR.

Free gifts are usually more impactful so we think that it would have been probably better to offer some pens or smallers plush for free as gifts with purchase. The fact that the client has to pay this extra amount of money is not really appealing.

And you what do you think of this online promotional store? What is your feeling about PWP promos as opposed to GWP Promos?

Check out these related blogs:

Promotional Idea – Spontex GWP in Spain

Thibaut — Wed, 02 May 2012 18:00:14 +0000

Do you know Spontex? I bet you do! Spontex is one of the most famous brand in the world that offers complete range of household cleaning products. Most people remember their commercial regarding the hedgehog’s love for sponges!

Currently, Spontex is running a completely different campaign to promote their skin protecting reusable gloves in Spain. For every promotional pack purchased, one would receive an in-pack complementary gift – Manicure Set!

Promotional Product Spain - Spontex Manicure Set

ODM likes the originality and utility of this promotional item. Obviously, the target market is only the female customers. Nonetheless, such incentive product would help to boost sales! Spontex logo could also be branded on to promotional gift to create brand awareness and enhance brand recall.

What do you think of the new promotion strategy?

Check out these other related blogs:

7 Eleven Redemption Promo – Innovative Use of Licensing

matthewodm — Tue, 24 Apr 2012 02:21:39 +0000

7 Eleven outlets in Singapore are currently running an innovative marketing campaign using the Angry Birds license as a form of center attraction to drive sales.

: A POS replica of the best selling mobile game app

Redemption Mechanism:

Receive a stamp for every S$3 spent
Collect up to 10 stamps + S$6.90 OR collect 30 stamps to redeem a free Angry Birds Collectible Mug (by the end of June)

We love this concept of redemption. It gives shoppers an aim to look forward to after spending, spurring them to spend more each time they visit 7 Eleven - encouraging impulse purchases. A set deadline and exclusivity creates urgency to get these collectibles immediately. With each mug containing its own charm, promo collectibles like these create an insatiable need for fans to collect the full set.

What we like so much about this promo is that it encompasses the whole Angry Birds experience from the stamps used to the POS displays, so much so that it makes it hard for customers to resist being part of the whole phenomenon. Everyone who owned a smartphone/tablet would definitely have crossed paths with Angry Birds one way or another. 7 Eleven is looking to capitalize on the license’s ever-growing popularity to establish a solid customer base and high brand recall. For more licensed characters promos:

Promotional Ideas – Amazing USB Keys

Thibaut — Fri, 20 Apr 2012 11:00:55 +0000

Instead of the boring USB drives, ODM would like to share some funky designs that we have spotted! Take a look at the following selection of USB keys and you will understand what we meant by powerful marketing impact.

Promotional Products Ideas - USB Keys

These amazing little storage devices are original promotional gifts that your customers would love to keep. If you are keen in promoting your brand, consider to offer this interesting 2-in-1 promotional gift; A Key Ring with hidden compartment for USB drive. You may customize the key ring in any form of designs, for instance, figurine of a licensed character or your brand mascot.

ODM felt that the cloth pin USB drive is a relatively unique product as it is made of real recycled wood. Well, the wine lovers would probably have spotted the red wine bottle and the cork at their first look! Our favourite is none other than the flip-flop USB drive as it will be a matching promotional item with the this summer season…

If you are interested in one of these promotional gifts, do not hesitate to contact us.

For more USB keys ideas, check out these blogs: