Promotional Products. ODM Group » on pack packaging

Gift with Purchase Promo Singapore : Leggo On Pack Plate

Christinaodm — Thu, 10 May 2012 06:47:41 +0000

On Pack Promos Singapore: Leggo Promotional Plate

Plates make great On Pack Gifts especially for companies in the Food & Beverage industry. Cereamic, Plastics or Melamine plates could be some of the options for this promotional product – each have different properties, perceived value and of course production cost.

Here we see Leggo offering a promotional plate as part of its Gift with purchase Promo in Singapore. As a producer of pasta sauces and products, this promo is complementary to what the business has to offer. The On Pack Packaging may have stolen some advertising credits with the word “Free!Plate”, which definitely stood out from the shelves.

However, ODM felt that this On Pack Promo could be improved by showing how this promotional product looks.This could encourage customers to purchase it if it had a particular theme to the designs. We have mentioned how POS display is crucial in driving purchase and sales, a factor that should not be neglected.

If you require any assistance in your upcoming promotional campaign, please feel free to contact us and we will start brainstorming some ideas for you!

See below for some ideas that you may find useful for your next event!

On Pack Promos Singapore – Lee Kum Kee Promotional Soya Sauce Dispenser

Christinaodm — Thu, 10 May 2012 02:54:56 +0000

Lee Kum Kee, a Hong Kong based Food company that specializes in Chinese and Asian sauces, is currently holding an On Pack Promo in Singapore. Spotted at Cold Storage Supermarket, every bottle of superior light soy sauce comes with a soya sauce dispenser!

Lee Kum Kee On Pack Promo...

What we love about this promotional gift is that it complements with the main product, a very conventional item suitable for the kitchen. This also results in impulse purchase as customers can conveniently use this instead of searching for another small dispenser. Branding on this promotional product is also very significant with logo printed on the front surface of this On Pack Gift.

Often used in the household, they could also be used to store other types of sauces and logo on it would help ensure brand recall. A very effective form of long term marketing used in this case.

For more related promos, check out the following links…

Maxwell House Sales Promotion – On the move again in China

josephhaagensen — Mon, 07 May 2012 03:03:25 +0000

Maxwell House are a well established coffee company that focus on the instant end of the market. They are currently offering this great promotional mug in Zhuhai supermarkets so you can enjoy a revitalising Maxwell House 3 in 1 instant wherever you go.

China has a growing consumer culture and coffee is now becoming a commonly consumed product. Companies like Maxwell House & Nescafe are locked in competition to tap into the vast pool of potential Chinese consumers. A great way to boost impulse sales and increase brand awareness is by offering useful promotional items (such as mugs) that act as a great incentive and provide advertisement space.

Maxwell House GWP

ODM group like this promotion because the gift with purchase combines several essential marketing elements!

1. The branding increases the perceived value of the product and turns an everyday mug into a collectable item.

2. The mug acts as a great incentive to purchase and provides mobile advertisement space.

3. The on-pack promotional increases chances of impulse sales and gives the product a larger shelf face.

Many companies use mugs as promotional items because they are cost effective and work well. If you’re interested in designing your own promotional mug please don’t hesitate to contact a member of our team.

For more interesting articles about promotional merchandise please check out the following;

Promotional Gifts Singapore: Scotts Emulsion On Pack Lunch Bag

Christinaodm — Sat, 05 May 2012 01:30:23 +0000

Promotional Gifts Singapore - Scotts Emulsion On Pack Promotional Lunch Bag...

Scotts Emulsion, a consumer healthcare product targeted at children is currently holding an On Pack Promo at NTUC Fairprice outlets in Singapore. With every twin pack purchased, consumers will get a promotional lunch bag for free!

This promotional item is attached on the back of the product, losing out to its competitors in terms of On Pack Packaging. However, this is a very thoughtful promotional gift as children are their main consumer. This Promo is very conventional, allowing kids to pack their food for school. Coming in 2 different designs also persuades parents to purchase more to obtain all collectibles.

Branding of the logo is printed, which gives long term marketing and advertising for the company who carries out this campaign.

See below for more On Pack Gifts adapted by other brands…

Absolutely rocking bottle packaging from Absolute Vodka

josephhaagensen — Fri, 04 May 2012 01:46:01 +0000

Absolute Vodka are well known throughout the world for their up market fashionable vodka and differentiate themselves from the rest of the market by aiming at specific niche groups via their different blends of exquisite vodka. This new ‘Rock Edition’ is clearly aiming at a certain social group and offers a unique rugged bottle that gives the product a higher perceived value and more brand awareness. Due to the nature and design of this bottle Absolute have effectively created a collectable item that will be used as an ornament that will provide ongoing advertisement for Absolute long after the initial product has been consumed.

Absolute Vodka hold a strong position in the premium vodka market due to effective marketing and modern branding that appeals to a large audience. Bottle packaging is a great way to introduce a new product to market because it’s a cost effective promotional item that is simple to design / product and gives great end game results that include broadening the targeted market and boosting overall value / brand awareness.

If you’re interested in designing your own bottle packaging or require marketing solutions please contact a member of our team and access our extensive knowledge and expertise in this area.

For related blogs please check out the following;

GWP Promo by Nestle Milo Singapore : Mechanical Pencil & Ruler

Christinaodm — Thu, 03 May 2012 09:57:48 +0000

Nestle Singapore continues to celebrate its 100 years of Excellence by giving away promotional gifts. Its sub-brand Milo is definitely edging out to drive consumer sales by carrying out more On Pack Promos and Gift with Purchase Promos. For every Milo Energy Snack Bar purchase will come with a free BIC Mechanical Pencil & Ruler.

Nestle Milo Singapore GWP Promo..

These promotional items offered will be a hit among the younger generation as they will come in useful when they are schooling. By collaborating with BIC is a smart move by Nestle. Well known brand in the stationery industry, customers will be encouraged to purchase more as this promotional product is certainly value for money.

However, ODM feels that this promotional merchandise could make a more effective On Pack Gift instead. We have mentioned how POS Display is a crucial factor in your promotional event to attract consumers attention. By prominently displaying your gift is also a form of marketing and advertising that will result in high brand recall. Why not take a step further in enhancing your On Pack Packaging now?

Please do not hesitate to contact us should you require any assistance on your upcoming promotional campaigns!

Check out the following links for more promos by Nestle!

Promotional Idea – Spontex GWP in Spain

Thibaut — Wed, 02 May 2012 18:00:14 +0000

Do you know Spontex? I bet you do! Spontex is one of the most famous brand in the world that offers complete range of household cleaning products. Most people remember their commercial regarding the hedgehog’s love for sponges!

Currently, Spontex is running a completely different campaign to promote their skin protecting reusable gloves in Spain. For every promotional pack purchased, one would receive an in-pack complementary gift – Manicure Set!

Promotional Product Spain - Spontex Manicure Set

ODM likes the originality and utility of this promotional item. Obviously, the target market is only the female customers. Nonetheless, such incentive product would help to boost sales! Spontex logo could also be branded on to promotional gift to create brand awareness and enhance brand recall.

What do you think of the new promotion strategy?

Check out these other related blogs:

GWP Uno & Watsons – Handy towel On Pack Promo

josephhaagensen — Sat, 28 Apr 2012 09:22:51 +0000

Uno, a well known cosmetics brand famous for mens skin care are currently offering this great gift with purchase in Watsons stores throughout Zhuhai. This is a great promotion for the customer that is in need of a new gym towel to go along with added benefit of premium skincare.

Towels are very popular promotional gifts due to the fact they are always needed, cheap to produce and provide fantastic mobile advertisement space. Towel promotions can often be spotted in various cosmetic stores and are seen by some as collectable items due to the design and branding. This promotion works well because it turns an everyday item into mobile advertisement though the use of striking colours and clear branding.

If you’re interested in designing and producing your own promotional towel please don’t hesitate to contact a member of our team. We are more than happy to assist with all of your marketing and promotional needs.

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