Promotional Products. ODM Group » promo product launch

Promotional Product Morocco – Heinz Ketchup POS promotion

Thibaut — Fri, 11 May 2012 19:00:15 +0000

The world famous brand for Ketchup, Heinz, is running a new promotional campaign in Morocco. This summer is perhaps the best time for Heinz to introduce its promotion because many people will be having barbecue parties…

Promotional Gift Morocco - Heinz Ketchup GWP

For this promotion, Heinz is offering 100 amazing promogift packages which include branded cap, an apron, a knife, a deep fryer and an electric grill. How to get one of these BBQ Kits? Simply drop by the nearest department store and fill in the participation form to stand a chance to win the attractive prizes! Indeed, Heinz has hired A.I.R (an advertising company) to develop a new concept of POS promotion.

Promotional Gift Morocco - Amazing POS Promotion by Heinz

As you can see, Heinz has created its exceptional POS display at the department stores in Morocco. Don’t you think that the gigantic ketchup bottle, standing at 2 meters high, is one of the most catchy ketchup campaigns ever?!

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Maxwell House Sales Promotion – On the move again in China

josephhaagensen — Mon, 07 May 2012 03:03:25 +0000

Maxwell House are a well established coffee company that focus on the instant end of the market. They are currently offering this great promotional mug in Zhuhai supermarkets so you can enjoy a revitalising Maxwell House 3 in 1 instant wherever you go.

China has a growing consumer culture and coffee is now becoming a commonly consumed product. Companies like Maxwell House & Nescafe are locked in competition to tap into the vast pool of potential Chinese consumers. A great way to boost impulse sales and increase brand awareness is by offering useful promotional items (such as mugs) that act as a great incentive and provide advertisement space.

Maxwell House GWP

ODM group like this promotion because the gift with purchase combines several essential marketing elements!

1. The branding increases the perceived value of the product and turns an everyday mug into a collectable item.

2. The mug acts as a great incentive to purchase and provides mobile advertisement space.

3. The on-pack promotional increases chances of impulse sales and gives the product a larger shelf face.

Many companies use mugs as promotional items because they are cost effective and work well. If you’re interested in designing your own promotional mug please don’t hesitate to contact a member of our team.

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Absolutely rocking bottle packaging from Absolute Vodka

josephhaagensen — Fri, 04 May 2012 01:46:01 +0000

Absolute Vodka are well known throughout the world for their up market fashionable vodka and differentiate themselves from the rest of the market by aiming at specific niche groups via their different blends of exquisite vodka. This new ‘Rock Edition’ is clearly aiming at a certain social group and offers a unique rugged bottle that gives the product a higher perceived value and more brand awareness. Due to the nature and design of this bottle Absolute have effectively created a collectable item that will be used as an ornament that will provide ongoing advertisement for Absolute long after the initial product has been consumed.

Absolute Vodka hold a strong position in the premium vodka market due to effective marketing and modern branding that appeals to a large audience. Bottle packaging is a great way to introduce a new product to market because it’s a cost effective promotional item that is simple to design / product and gives great end game results that include broadening the targeted market and boosting overall value / brand awareness.

If you’re interested in designing your own bottle packaging or require marketing solutions please contact a member of our team and access our extensive knowledge and expertise in this area.

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GWP Uno & Watsons – Handy towel On Pack Promo

josephhaagensen — Sat, 28 Apr 2012 09:22:51 +0000

Uno, a well known cosmetics brand famous for mens skin care are currently offering this great gift with purchase in Watsons stores throughout Zhuhai. This is a great promotion for the customer that is in need of a new gym towel to go along with added benefit of premium skincare.

Towels are very popular promotional gifts due to the fact they are always needed, cheap to produce and provide fantastic mobile advertisement space. Towel promotions can often be spotted in various cosmetic stores and are seen by some as collectable items due to the design and branding. This promotion works well because it turns an everyday item into mobile advertisement though the use of striking colours and clear branding.

If you’re interested in designing and producing your own promotional towel please don’t hesitate to contact a member of our team. We are more than happy to assist with all of your marketing and promotional needs.

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GWP Promo by Airwaves – Hot Hong Kong Marketing

josephhaagensen — Thu, 19 Apr 2012 04:51:02 +0000

Wrigley’s Airwaves are a well known brand for producing chewing gum which literally help clears your air ways. You can now pick up this fantastic gift with purchase promotion in 7-11 stores around Hong Kong. The on-pack gift is a branded drinks container that fits a standard bicycle drinks holder.

ODM like this promotion because Airwaves have taken a well used multifunctional product and turned it into an effective mobile advertisement. The drinks cup could also be used to store large amounts of chewing gum, protein shakes or a packed lunch.

Are you interested in creating your own promotional drinks container or mug please don’t hesitate to contact a member of our team. For more information check out http://www.odmasia.com/

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This is a great promotion for the consumer that likes to chew Airwaves and keep active.

PWP Promotion – Skol Anti-wind Lighter/Torchlight

Thibaut — Thu, 19 Apr 2012 01:48:54 +0000

Another amazing PWP Promotion from SKOL. We spotted this promotional product offer in a Circle K shop in Hong-Kong. The beer company offers its customers this 2 in 1 promotional item : an anti-wind lighter with a torchlight included.

PWP Promotion - Skol Anti-Wind Lighter-Torchlight

You just have to buy 3 bottles/cans of SKOL and add an extra 9.90 HKD to get this very original promogift. We really liked this promotional merchandise because of its utility and the visibility of the brand on it. This incentive product is a very good way for the beer company to really drive sales.

What do you think of this promotional offer as opposed to the more common gift with purchase ? If you want to know more about beer promotions, check out these related blogs:

Be sure to read our blog about shipping hazardous materials before planning to use lighters for your promotional campaigns.

GWP Promotion – Avengers Cosbabies Plushies @ Causeway Place

Josiah — Sat, 14 Apr 2012 11:00:06 +0000

Yet another promotional gimmick by Marvel - The Avengers. The biggest blockbuster of the year is holding a gift with purchase promotion at Causeway Place, a shopping mall in Hong Kong.

Simply make a purchase above HKD600 through electronic payment in Causeway Place and you will be entitled to a free promotional plush toy. This promotional merchandise comes in 4 different design, Captain America, Tony Stark, Iron Man Mark V and Thor.

Promotional Gift - Promotional Plushies by Marvel-The Avengers

What we love about Marvel’s promotion is the variation of their promotional product in which they are able to differentiate themselves from others. From promotional 3D glasses to promotional figurines and now promotional cosbabies plush, Marvel is expanding its promotional campaign to reach out to wider range of customers. This would effectively increase the brand awareness among customers of all ages.

By offering promotional gifts way before their blockbuster hits the screen, Marvel has secured brand loyalty and paved its way to success. These promotional gifts can also be kept as collectibles and drive sales! With the introduction of these promotional cosbabies plush, Marvel is set to win the heart of younger customers and also influence the older generations through pester power.

Do not hesitate to contact ODM if you are interested in starting your own customised marketing campaign today. We offer a variety of promotional item that can be customised to suit your every need.

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Crest & Winne the Pooh GWP promo

josephhaagensen — Fri, 13 Apr 2012 10:44:08 +0000

Crest are a widely distributed oral healthcare brand within China and are well known for offering quality bathroom essentials and junior friendly promotions. Crest are currently distributing this fantastic Winne the Pooh gift with purchase as part of an on-pack promotion with their Pro Health 7 tooth paste range.

Crest Gift with Purchase promo

ODM is fond of this gift with purchase promotion because Crest have effectively combined an everyday essential with a famous children’s storybook. This not only boosts brand awareness but increases the perceived value of the product. The small Winne the Pooh branded boxes can be used for storage or ornamental purposes and simultaneously provide eye candy for children and mobile advertisement for Crest and Disney. Due to the fact that this great gift is branded with Disney it becomes a collectable item, which is primary goal of many promotions on the market today.

This in pack promotion is primarily directed at parents but could also appeal to an adolescent with interests into disney characters. If you’re interested in designing your own product promotion please don’t hesitate to contact a member of the ODM team. Our expertise can bring your ‘ideas to life’

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