Promotional Products. ODM Group » wine collector

Promotional Gifts – two Armagnac glasses by Samalens

charityrobertson — Sat, 28 Jan 2012 04:46:28 +0000

Here is quite classic style of boxed promotional set for the drinks industry. Samalens, a French producer of Armagnac, is running a gift on purchase promotion in French supermarkets and beverage stores right now.

Samalens gift on purchase promotion

For each bottle of Samalens Armagnac, customers receive two free Armagnac glasses. What’s more this in-pack gift is packaged in a beautiful wooden case. These two items make great incentives for purchase and really captivate the shopper’s attention – the presentation make it an excellent gift.

The box is printed with the brand’s logo in gold. Of course one could easily imagine ways of further customizing and individualizing both the glasses and the case : engraving, customizing the shape of the box, bottle coats etc.

Check out other drink promos here :

Promotional Gifts – Free On Pack Glass by Martini

charityrobertson — Thu, 19 Jan 2012 15:04:04 +0000

Martini, the popular spirits brand, is running a gift on purchase promotion in France currently. For each bottle of Red Martini “Rosato” bought, customers receive a free branded Martini glass. The glass is specifically designed to drink martinis in and anyone recognizes the brand when they see this glass.

Promotional Gifts - Free Glass by Martini

The Drink industry is one of the ones to most use promotional products. One of the the most popular types of promotions used by beverage companies are on pack gifts. These can be glasses, poorers, shakers, etc. To optimize the efficiency of these items it is important to have them branded and customized with the brand‘s logo or mascot.

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Luxury Promotional Packaging by Mouton Cadet at Bon Marche, Paris

charityrobertson — Mon, 26 Dec 2011 20:06:23 +0000

Christmas is renowned period of the year for promotions, especially in western countries. It is important for the brands to attract more attention than usual when it comes to key products of the season. Take Champagne, wine or spirits for example. Sales shoot up greatly during the Xmas/NYE period. So it is of capital importance for competitors in this market to successfully advertise their products if they want to grab any of the extra margins! Of course they have a wide variety of advertising agents to choose from: gifts on purchase, special packaging, POS merchandise, promotional events etc.

Promotional Packaging - Mouton Cadet fur coat

Mouton Cadet, a famous French winery, chose packaging to help increase sales this Christmas. Indeed, the luxury brand has packaged its Bordeaux Mouton Cadet blanc 2010 in a genuine fur bottle coat. You can buy these limited edition bottles at the French luxury grocery store, L’Epicerie du Bon Marche, for 20 euros.

Though this promotion was made specifically for Christmas, these fur bottle coats could easily make a great luxury gift for top clients at other moments in winter.

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Veuve Clicquot special bottle packaging for promotion

charityrobertson — Tue, 20 Dec 2011 04:33:58 +0000

The French Champagne brand, Veuve Clicquot is encouraging Duty Free Shoppers to buy their drinks this Christmas - special packaging for its bottles really makes these an excellent gift. Rather than use basic and boring carton boxes to package its bottles, it prefers these elegant cloth bags.

What makes these bags great advertising agents for the brand is that:

They stand out from the more usual packaging
They are banded with Veuve clicquot brand and colored with their bright yellow
They are useful as they can be used to keep the bottles cold

Veuve Clicquot Promotional Packaging

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Luxury Promotional Packaging by Absolut Vodka

charityrobertson — Tue, 29 Nov 2011 09:09:25 +0000

When your product is sold in a retail store it is vital to help it stand out. Indeed, for one range of products there will be several brands in competition. So if you want to sell more your brand needs to be visible. Special packaging can be a way of attracting more attention to your company’s product and therefore to your brand in general.

Promotional Packaging by Absolut Vodka

Here is an example ODM found in one of the Venetian’s duty free stores in Macau. As usual with duty free stores there were over 50 different brands of spirit on sale in the same small space. But Absolut Vodka was by far the most eye striking thanks to the red sequin coat its vodka bottle was displayed in. It made a great advertising agent for the brand. In fact, sometimes a one off special packaging can be more efficient marketing tool then a generalized gift on purchase campaign.

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HK Wine and Spirits Fair: Promo Bottle Figurines

Brandon — Mon, 14 Nov 2011 07:07:05 +0000

ODM staff came across some interesting bottle figurines at the HK Wine and Spirits Fair. Apart for wedding celebrations, we think it could also be a great promotional tool. Put your brand logo or mascot into the bottle and captivate your customers!

Bottle Figurines Promotion

ODM thinks the bottle figurines may eventually become a new way of advertising.. For example, a snowman or Santa Claus figurine in bottles can be a great way to boost sales during Christmas seasons! Wine labels are still important but figurines whether inside the bottle or outside like a Bottle Necker will be key..

Let us know if you would like some custom bottle figurines by dropping us a request for quotation here!

In view of the upcoming festive seasons, refer to links below for some ideas…

Luxury Wine Promotional Gift – Wine Barrel

charityrobertson — Fri, 11 Nov 2011 02:00:30 +0000

As you can tell from all the articles on this topic, the Wine and Spirits Trade Fair in Hong Kong was a great opportunity for spotting new ideas and promotional gifts.

Luxury Wine Promotional Gift - Wine Barrel

Here is one we found at a posh wine stand : a mini wine barrel. The barrel was made out of wood. It could be filled with wine that you could then serve thanks to the attached tap.

Though more costly to make than your basic promotional item, we thought it could make a great gift for :

restaurants that carry your wine
your company’s top customers
a lucky draw
a fundraising event etc.

Check out related articles here:

Promotional Ideas from HK Wine and Spirits Fair

Brandon — Thu, 10 Nov 2011 07:24:58 +0000

ODM staff have lots of promotional ideas to share from the HK Wine and Spirits Fair which was held earlier this month. At one of the booths, we spotted the following items that can be interesting for promotions: apron, corkscrew and baseball cap.

Wine Promotional Products Supplier

Aprons can be interesting promotional products for wines because they are used in food preparations and occasionally by servers and bar tenders. Having your wine logo printed on an apron reminds your customers of your brand, enhancing brand recall.

Corkscrews are one of the essential tools you need when opening wines. Packing it as an on-pack promotion will attract customers to buy wines, especially if the corkscrew has a high perceived value. Refer to picture below..

Wine Promotional Products

Caps are a rather common promotional product in the market but are still relatively effective. If promoted appropriately and stylish enough to be worn these become excellent walking advertisements for your brand.

Have a look at some of the other promotional products that we spotted at the HK Wine and Spirits Fair 2011!